Media Pitch

Mya Hyman
Purdue University
Diana Hearit
To: Jenn Harris, Senior Food Staff Writer at the L.A. Times
Jenn.harris@latimes.com

Subject: Cook Alongside Beyond Meat Executive Chef Chris Sanchez

Jen,
Your video rating seven food subscription boxes was honest and timely. You really dove into the
differences of each home-delivery meal kit service. I especially like that you included vegan and
special dietary options. Did you know that in 2018 Allied Market Researchi reported the vegan
food market size was valued at $14.2 billion and is expected to reach $31.4 billion by 2026? In
2019, Beyond Meat retail sales to consumers grew 135%, giving us a 10% market share of the
plant-based meat substitutes marketii. We are glad to see consumers enjoy our products, but we
don’t want to just stop there. We want make eating plant-based meals fun and easy. Beyond
Meat is excited to announce the of Beyond Meat Beyond Chef™ meal delivery subscription
service on Friday, June 12, 2020.

Beyond Meat Beyond Chef™ offers two to three vegan meal options per week. With Beyond
Meats as the staple protein, each meal includes plant-based side dishes made of fresh produce.
The service also has the option to add-on snack options to be included in your package. What
sets our subscription service apart from others is our online video library of chefs and brand
ambassadors preparing the meals in real-time, a recipe catalogue, and blog. The blog content will
include topics such as what to do with leftovers, snack options, and fitness routines. Every week
our chefs and ambassadors will invite a guest to join them as they both make a recipe together on
a live video session via the Beyond Meats Instagram page. Beyond Meat Executive Chef Chris
Sanchez will kick-off the new program and host the first live on June 29 at 3:00 pm PST for a
#BeyondMeatMonday in the kitchen of our headquarters in El Segundo. Jen, we want you to be
the first guest! Chef Chris will cook alongside you as he walks you step-by-step through a recipe
delivered in your complimentary Beyond Meat Beyond Chef box. What do you say?

i
Gelski, J. (2020, January 21). Beyond Meat sales soar 135%, I.R.I data show. Retrieved from
Food Business News: https://www.foodbusinessnews.net/articles/15246-beyond-meat-
sales-soar-135-iri-data-show
ii
Thomas, A., & Deshmukh, R. (2019). Vegan Food Market by Product Type (Dairy Alternative,
Meat Substitute and others) and Distribution Channel (Offline and Online): Global Opportunity
Analysis