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Guidelines For Content Writing PDF
Guidelines For Content Writing PDF
Structure
1. Use sections & subheadings
2. Shorter paragraphs - 5 - 6 sentences
3. Shorter Sentences - 15 - 20 words per sentence
4. Use simple words
5. Punctuation is very important - use commas, colons, semi-colons, full stops,
appropriately and wherever necessary
Writing Style
1. Use active voice - importance of subject vs object
2. Reduce long words with more syllables.
3. Writing Style - Q&A, Sharing Experience/Expertise, List Style
4. Make the tone of your article more conversational
5. Connective words to intersect the flow of ideas between paragraphs - "therefore",
"initially", "however", etc
Useful Tips
1. Use tools like Grammarly (https://app.grammarly.com/) to get good
article improvement suggestions
2. In addition to keywords, you can also use phrases related to them. You can
use the following tool to get good suggestions - https://lsikeywords.com/