Submitted to:

Md. Arifur Rahman

Sr. Lecturer in Marketing
DBA, NUB
Submitted by:
Syeda Bashira Khatun BBA 080260787
Batch: 7A

Submission Date: 13.06.10

Course Title: International Business

Course Code: BBA 3218
Introduction:
A product line refers to a number of products that are related and developed by the
same manufacturer. In another sense it can be said product line is a collection of products,
offered by a firm, that satisfy similar needs for different audiences. That means a set of
related products sold by a single company. Multinational company runs its business
crossing the national boundaries, in a word world wide. To continue business successfully
over the world, it should face too many competitions. And to survey in the competition it
should expand its product line, that competitor cannot bet the business. So as a
multinational company every company has large product line. A multinational company’s
product line may vary from country to country depending on culture, norms, values,
religion, life style etc. As multinational companies Unilever, Nestle, Samsung, and British
American Tobacco have large product line.

Over view of multinational companies:

Nestle is the world's leading Nutrition, Health and Wellness company. We

are committed to increasing the nutritional value of our products while improving the taste.
We achieve this through our brands and with initiatives like the Nutritional Compass and
60/40+. We have built our business on the fundamental principle that to have long-term
success for our shareholders comply with all applicable legal requirements and ensure that
all our activities are sustainable. Our Corporate Business Principles will continue to evolve
and adapt to a changing world, our basic foundation is unchanged from the time of the
origins of our Company, and reflects the basic ideas of fairness, honesty, and a general
concern for people.

We seek creative and bold minded individuals who can meet the exciting
challenges of today's marketplace. Samsung offers an environment that is full of
opportunity, diversity, innovation and creativity. We also offer competitive compensation
and extensive, rewarding benefits, as well as a culture that thrives on individuality.
Creativity, collaboration and excellence are the hallmarks of leadership at Samsung. By
attracting the world's most talented managers and continuously evolving our company's
culture to support them, we foster innovative ideas that advance technology, create new
products and markets, and improve the everyday lives of our customers.

We meet everyday needs for nutrition; hygiene and personal care with brands that
help people feel good, look good and get more out of life. Unilever products touch the
lives of over 2 billion people every day. As our business grows, so do our
responsibilities. We recognize that global challenges such as climate change concern us
all. Considering the wider impact of our actions is embedded in our values and is a
fundamental part of who we are. It indicates that the view of the unilever is to reach
every step of human life to create better future everyday.
 Our goals are to grow our brands and the value of the business, to improve
productivity and to embed the principles of corporate responsibility around the Group.
British American Tobacco is the world's most international tobacco group. Our vision is to
lead the tobacco industry through growth, productivity and responsibility. With more than
250 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s
one billion adult smokers. We hold robust market positions in each of our regions and have
leadership in more than 50 markets. It outlines what we do, how we work, our strategy and
our views on some hot topics for our industry.

Product line of Multinational Company:

Nestle:
In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were
unable to breastfeed. His first success was a premature infant who could not tolerate his
mother's milk or any of the usual substitutes. Food has entered a new phase. Once upon a
time it was simply fuel to survive. Today's consumer is looking for something more - an
improved nutritional value. We aim to be able to give consumers the products they need for
a healthy lifestyle. We encourage a balanced, healthy diet and make products that fit into
this; we are committed to increasing the nutritional value of our products while improving
taste and pleasure. Now Nestle have huge numbers of product line. That are- Baby Foods,
Bottled Water, Breakfast Cereals, Coffee, Chocolate & Confectionery, Dairy products,
Drinks, Ice Cream, In the Kitchen, Nestlé Professional, Nutrition & Health, and Petcare.
 Baby foods:
It aims to produce such type of baby foods, which is
alternate of breast milk or formula alone no longer meet the baby's growing nutritional
requirements. Under baby foods brands Nestle have some items, which are Cerelac

Gerber Graduates

Mucilon

NaturNes Nestum

Chamyto

These are the baby foods produced by Nestle. The company considers the
food and nutrition value of baby.
Bottled Water:
It produces bottled water, considering that the water will full
fill mineral value, as well as provides its distinctively fresh, clean taste. Under bottled
water brands Nestle have some items, which are

Arrowhead Deer Park

Perrier Poland Spring

Pure Life S.Pellegrino

Vittel Aquarel

Buxton Ice Mountain

Levissima Contrex
These are the bottled water produced by Nestle.
There is also water for weight conscious people. They made bottled water considering all
facts, for that it become an easy way to make the goodness of nature a part of everyday life.
Breakfast Cereals:
The Company produced breakfast cereals considering the
taste of food, and made breakfast more attracting to people. Under breakfast cereals brands
Nestle have some items, which are

Cheerios Chocapic
 Cini Minis Cookie Crisp

Estrelitas Fitness

Nesquik Carnation Instant Breakfast

These are the breakfast cereals produced by Nestle.

Now, its popularity continues to grow, and our dedication to fulfilling the needs of this
decade's especially demanding lifestyles is more focused than ever.

Coffee:
The Nestle brought a variety in the coffee side. It brings a
stylish, multi-coffee system that changes the way to make, drink and think about coffee.
Under coffee sides it has some items, which are

Nescafé Cappuccino Nescafé Classic

Nescafé Decaff
Nescafé Gold Nespresso

Nescafé 3 in 1 Nescafé Dolce Gusto

Taster's Choice
The variety flavors of coffee, made their coffee brands popular to
world wide. Nescafe gives consumers all the great taste of an exquisite rich aroma and
smooth coffee taste worth savouring.
Chocolate & Confectionery:
The combination of milk and cocoa turned the
products manufactured under the chocolate brand into something very special. Nestlé
Confectionery delights consumers’ everyday and brings happiness to people all over the
world. It represents the perfect treat to be enjoyed as part of a well balanced diet and an
active lifestyle. Under Chocolate & Confectionery brands Nestle have some items, which
are

Smarties Wonka Orion

Kit Kat Crunch

Aero Butterfinger
 Cailler Baci

Lion Yorkie

Toronto

Perugina

The Nestle at first established with the aim to made baby food, chocolate is
another item of babies like. A delicious caramel filled wafer with crisp cereal covered in
Nestlé milk chocolate. This is the reason to gain the popularity of chocolate brand of
Nestle.
Dairy products:
The Nestle offers the milk products, which provide
nutrition solutions for different needs of children all over the world to the growing
children. It has also dairy food item for family need and other dairy items. Under these
products which items are exist

Nido Cerevita

Coffee-Mate La Laitière
 Baeren Marke

Dairy items are carefully made by considering the nutrition and milk value.
Richer, smoother and creamier than milk with powdered, liquid, flavored; it’s become
wanted by consumers. The coffee-mate is one kind non-dairy creamer.
Drinks:
Nestle offered a formulated supplementary food drink
containing essential vitamins and minerals to meet the demands of little bodies and minds.
Its drink side is both for children and adults. Under these brand which items are offered,

that are Milo Nescafé Nesfrappé

Nescafé Takumi Nescafé Xpress Nescau

Beltè Ecco

EveryDay
Drinks side is designed considering the nutrition fact of human
body. Today’s first world people cannot give enough to care of health, keep in mind the
fact; they offered easily nutrition maintaining item.
Ice Cream:
Ice cream brand is a different way to enjoy and share
milk, cream and chocolate with family and friends. A carefully constructed balance of
diverse tastes, textures and colors, culminating in an intense chocolate tip. Nestlé’s ice
cream is offered with variety of taste. Under ice cream brands Nestle have some items,
which are
Antica Gelateria del Corso Dibs

Dreyer’s Edy’s Drumstick

Extrême Häagen-Dazs

Maxibon La Cremeria Nero

Mövenpick
An ice cream born of a passion for gastronomy, blessed with the best that nature
can provide and fashioned with Swiss perfection. And the tasteful variety item ice cream
leads the Nestle ice cream sides successfully. In the
Kitchen:
Nestle wants to keep its step all the side of house hold, s they also
announced the kitchen items. Their kitchen brands aim to made tasty food with in short
time. Under in the kitchen brands Nestle have some items, which are Buitoni

Herta Hot

Pockets Lean Cuisine

Stouffer Maggi

Thomy
In the kitchen brand of Nestle made consumers life easier to
made food. Now it is possible to made time consuming time so fast.
Nestlé Professional:
Nestle steps also in the professional sides;
which help the chef to work easily. We strive to keep passion and creativity thriving in
your kitchen by offering you exceptional, artisan flavors that serve as the foundation for
your ideas with constantly renovated to provide food professionals with all kinds of
catering solutions and services. Under nestle professional brands Nestle provides services,

which are Chef Chef-Mate

Davigel Davifrais Minor's

Trio Acqua Panna

Dar Natury
Nestle Professional have also
restaurant and delivery segment, in home and office delivery segment is a water brand. All
items under these brand run successfully to maintain the company.
Nutrition & Health:
Our continuous vision
is to provide you with the relevant information to help you make healthier choices. We
believe that by providing transparent and easy to understand nutrition information on all
our products, we can meet this vision, which is why we have introduced a new approach to
labeling to help you achieve a balanced diet. Under nutrition & health brands Nestle have

some items, which are Boost Clinutren

Impact Jenny Craig

Nutren Optifast

Peptamen PowerBar

Resource Carnation

Juicy Juice
Nutrition & health brands help to
personalized health and weight management solutions takes a science-based, lifestyle
approach to healthy weight management with a focus on three success factors: food, body
and mind. Each member of the nutrition and health brands family of products has a unique
and patented recipe that has been demonstrated in clinical trials to improve patients'
outcomes. Petcare:
Nestlé’s aims to serve
the food care. But they are not limited them to human food. They also launch the brand of
petcare. They launched the kind of nutrition that helps promote a healthy immune system,
healthy skin and coat, and strong teeth and bones, all of which help your dog or cat live a
long and healthy life. Under petcare brands Nestle have some items, which are

Pro Plan Alpo

Beneful Cat Chow

Fancy Feast Felix

Dog Chow Friskies

One Gourmet

Purina Tidy Cats

The brand of petcare is take care of the

nutrition and good look of the pet. The petcare brand with a tantalizing array of individual
tastes, recipes and textures each prepared to the highest dog and cat culinary standards and
all available in convenient, single-serve portions.
60/40+:
 The 60/40+ concept is an expression of the Nestlé vision of Nutrition, Health and
Wellness. Increasingly consumers are looking to food to provide nutritional and health
benefits - not at the expense of taste but in addition to it. Nestlé aims to make products that
achieve at least 60% consumer taste preference with the added 'plus' of nutritional
advantage. This means that in rigorous market testing 6 out of 10 consumers prefer the
Nestlé product to a competitor's equivalent. It also means that we always thoroughly search
for ways to add that nutritional 'plus'.
Ultimately, the consumer is the winner with a tested process in place to continually
improve the nutritional value of foods they prefer. 60/40+ drives innovation and renovation
of products with the consumer at the center. Nutritional
Compass:
Making healthier choices for you and your family can be very confusing. Our
continuous vision is to provide you with the relevant information. This information is given
in a standardized format that will allow you to easily compare the amount of energy,
protein, carbohydrate and fat in different products. This information box provides key
nutritional information about the product. This box provides tips, advice and information
related to the product, for example, offering information on how to include the food as part
of a balanced diet.
The name of Nestle Company indicates that a baby bird is saved in its nest; like that
nestle products are save for its baby’s means consumers. So this multinational company
designed successfully their product line according their aim destination.
Samsung:
Samsung Telecommunications America (STA) was established by Samsung
Electronics Corporation in 1996. From its Dallas, Texas headquarters, STA researches,
develops and markets a variety of personal and business communications products
throughout North America including handheld wireless phones, wireless communications
infrastructure systems, fiber optics and enterprise communication systems. At Samsung, it's
our people that take our products across the line. Samsung has been dedicated to making a
better world through diverse businesses that today span advanced technology,
semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine,
finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global
market in high-tech electronics manufacturing and digital media. In the pursuit of global
excellence, Samsung is continuously looking for dynamic new leaders for the digital age of
the 21st Century. Types
of Samsung product line:
Samsung product lines are mainly two types. These are consumer products and
business products.
Consumer products:
The product which is produced for the direct consumers use is consumer
products. Consumer products are the main product of the Samsung Company.
1. Mobile phones
 Samsung Smart Phones are pure genius with your choice
of Windows mobile OS or Android, QWERTY keyboards with Turbo Scroll, intuitive
touch screens, robust multi-media capabilities, and powerful cameras that capture

incredible photos and video. AT&T Sprint More

carriers, T-Mobile, Verizon Wireless Mobile phone accessories,

Shopping cart 2. Televisions
Samsung TVs offer world-class picture quality,
design and energy efficiency.
Find the TV that's perfect for you. LCD

TV, Plasma TV DLP TV, Beyond TV, TV

accessories
3. Audio / Video
Samsung audio and video are now modernized and extra accessories are

added. Blu-ray Home theater, MP3 players

 Digital set top box, DVD players

4. Cameras & Camcorders

Samsung motives to captures the happiest moment of the consumers, so
they launched cameras & camcorders.

Digital cameras Camcorders

5. Computers & Peripherals
Samsung’s computer is the latest version of the computer.

Mobile computing Desktop monitors

Data projectors Digital photo frame, Hard disk drive

Optical disc drive

6. Printers & Multifunction
In black and white or vivid color – for your home office, small office or
any office – Samsung leads the way in printing productivity.
Monochrome laser printers , Color laser printers

Monochrome laser multifunction printers & faxes

Color laser multifunction printers & faxes, Supplies & Accessories , Solutions 7.
Home appliances
Samsung offered different types of home appliances to made house hold chores
easier and life peaceful and Comfortable.

Refrigerators Washers & Dryers

Ranges Dishwashers

Microwaves Air conditioners

Airave
Business products:
The product which is used for further business purposes, not for
direct consuming these are called business products. Samsung some brands of business
products. 1. IT Business Products
* Printers & Multifunction
* LCD monitors
* Mobile computing
* Data projector
* Channel partner program
2. Professional displays
* Large format LCD
* Large format plasma
3. Hospitality solutions
4. Telecommunication

* Business telephone system

*Telecommunication system-global
5. Semi conductors

* Products
* Sales
* Events
* News
* Corporate info
6. LCD panels
* LCD OEM
* Monitor
* Notebook PC
* Mobile display
* Digital display
7. Set-top boxes
* Digital video recorder
 * Digital satellite receiver
* Digital terrestrial receiver
* Digital cable receiver
8. Storage
* ODD
* HDD
9. Fiber optics
* Optical fibers
* Fiber optic cables
*Interconnection products

10. CCTV

11. Compressors
Samsung is an electronic goods multinational company, which is trying to
work for made the more comfortable for the citizens. In every area of Samsung's business,
we work to improve our global society. Samsung harnesses the power of the digital
revolution. Samsung Electronics is looking for potential world-class partners.
Unilever:
Unilever has a significant logo which bears some specific meaning. The
commitment of Unilever that we help people feel good, look good and get more out of life
with brands and services that are good for them and good for others. Our identity expresses
Unilever's core values, with each icon representing an aspect of the business. Icons
explained Sun, Hand, Flower, Bee, DNA, Hair, Palm tree, Sauces or spreads, Bowl, Spoon,
Spice & flavors, Sparkle, Fish, Bird, Tea, Lips, Ice cream, Particles, Recycle, Frozen,
Container, Heart, Clothes, Wave, Liquid. Unilever’s corporate purpose states that to
succeed requires "the highest standards of corporate behavior towards everyone we work
with, the communities we touch, and the environment on which we have an impact."
The
segment of Unilever Product Line:
Unilever has various product lines as a multinational company. Among these lines
seven brands are identified. In these brands food brands, home care brands and personal
care brands are large and mainly focused.

Food brands
Unilever is one of the world's leading food companies. Our passion for
understanding what people want and need from their food - and what they love about it -
makes our brands a popular choice.
Becel, Flora:

Flora Light spread Flora Omega 3 plus, Flora Buttery spread Becel

dressing Becel pro·activ milk, Becel pro·activ yoghurt

Becel pro·activ spreads Flora pro·activ Yoghurt drink light

Bertolli:

Bertolli pasta sauces Bertolli spreads, Bertolli grilled chicken Alfredo

Bertolli La Bruschetteria
Blue Band, Rama:

Blue Band Good Start spread Rama classic spread, Doriana light spread,

Blue Band liquid margarine Country Crock yoghurt

Rama - Cremefine for cooking Doriana cream cheese alternatives, and

Rama idee pack
Heartbrand:

Box of Magnum ice creams Magnum ice cream bar, Cornetto

Ice cream, Carte d'Or, Carte d'Or Light, Breyers CarbSmart Ben &
Jerry's, and

Solero Ice cream Hellmann's,

Amora: Hellmann's real mayo

Wish-Bone classic Italian salad dressing Amora vinaigrettes,

and Calvé ketchup

Knorr: Liquid

soups, Pasta sauce Knorr Stock Pot Seasonings -

Knorr Brand, and Knorr pack of spices Lipton:
Lipton Green Tea

Lipton Iced Tea Lipton Ice Tea, Lipton Yellow Label tea,
and Lipton tea Slim·Fast:
Slim·Fast Optima Shakes (US)

Slim·Fast High Protein Chocolate Chip Granola Meal Bar (US), Slim·Fast

Powder Shakes (Europe)

Slim·Fast Pretzel Snacks (Europe)
We are committed to ensuring our products taste great and can form part of a
healthy balanced diet. Our brands help make everyday meals special. And they’re often a
passport to world cuisine, turning local dishes into appealing new products. Whatever
people love about food, we aim to make sure they can trust us to source, make, distribute
and market our brands for Great taste flexibility, healthy choices, fun, indulgent &
refreshing.
Home care brands
In many parts of the world we lead the home care market, with variety brands. It's
more than just hygiene – with homes and clothes that are clean and cared for, we help you
get more out of life. Cif:
Cif day

gel range Cif spray Cif active gel Cif bottles

Comfort: Comfort

concentrate sunshine Comfort naturals

Comfort concentrate tropical burst, and Comfort concentrate pure
Domestos:

Domestos bleach cleaning spray Domestos blocks Domestos

bottles, and Domestos hygienic wipes Omo:
Omo

Liquids Omo Capsules Omo Packet, and Omo Tablets

Radiant:

Rin advanced range Brilhante fresh Rin shakti, and Brilhante

- a bag of detergent
Surf:

Surf tropical Surf Small & Mighty Tropical ALL

Small & Mighty, and Surf advanced
 Sunlight:

Vim Polycoated Bar Sunlight Active Gel Lime Sunlight

Standard Lemon, Sunlight Standard Green tea & Lime, Sunlight Standard Lime,
Sunlight Active Gel Lemon, Sunlight Pouch and Sunlight Active Gel Orange
Making the house hold chores and the life easiest Unilever’s home care brands
leading worlds most country. Especially in the professional women’s life is very much
influenced by this brand. For that reason we are the global market leader and have very
strong positions in Home Care categories.
Personal care brands:
In Our personal care brands, there are varieties of brands recognized and respected around
the world. They help consumers to look good and feel good – and in turn get more out of
life. Lux:

Lux shampoo Lux hairspray Lux liquid soap Lux

shampoo & conditioner
Dove:

Dove handwash Dove face care Dove Tools Dove

Body wash, Dove hair care, Dove deodorant and Dove soaps, Dove body lotions
Lifebuoy:

Lifebuoy Body Wash Lifebuoy Hand Sanitizer Lifebuoy Hand

Wash, Lifebuoy for Men Body Wash, Lifebuoy Clear Skin, and Lifebuoy Bar Soap
Pond's:

Face wipes Ponds Oils Ponds Moisturisers Ponds

Cleansers Sunsilk:

Sunsilk Anti-Flat range Sunsilk Silky & Straight Sunsilk

Waves & Curls, Sunsilk Respect & Balance, Sunsilk Anti-Poof range, Sunsilk Colour
& Shine, Sunsilk Deeply Brunette, and Sunsilk Passionately Red Vaseline:
Vaseline cocoa

butter Vaseline Intensive Rescue range Vaseline body lotion

range, and Vaseline petroleum jelly Rexona:

Roxon for women

Rexona for men, Rexona sports Rexona teens, Rexona skin friendly,
Rexona skin friendly, Rexona freshness and Rexona low income consumer affordable
Axe:

Axe Best of Summer Axe Click Axe Shower Range

Axe Shower Range, Axe Africa, Axe Stick, Axe Pulse, and Axe Touch
Signal, Close Up:

Close Up Red Hot Pepsodent Whitening Signal Soin

Fraicheur, Signal Systeme Blancheur, Pepsodent Pasta Gigi, Mentadent White
System, Signal Air Precision and Close Up Milk Calcium nutrient
TIGI®:

Bed Head Catwalk, S factor Rockaholic TIGI®

Colour, B for Men; Love, Peace and the Planet and Bed Head Cosmetics
Unilever's vitality mission is a mandate to help people feel good, look good and get
more out of life. At the heart of this mission is hygiene and health through hygiene.
Our advertising:
Unilever's brands are known around the world for their thought-provoking yet
entertaining advertising campaigns. PG Tips - Breakfast, Dove - Go Fresh, Lynx - Dark
temptation, Pot Noodle - Moussaka Rap, Monkey's Christmas speech, Degree -
Engineered, Sunsilk - Capas Destacada, Knorr - Big Green, Persil - Small & Mighty,
Rexona - Friction, Persil - Roboboy, Lifebuoy - Soap for Schools, Dove - Evolution.
 The standard advertising strategy helps to promote world wide their
product, and run business successfully.
Unilever Food solutions help to provide healthier options in several key ways. We also
focus on canteens and quick-service restaurants, which are under extreme pressure to offer
menus with healthier alternatives. Our
corporate purpose sets out our aspirations in running our business. It's underpinned by our
code of business Principles which describes the operational standards that everyone at
Unilever follows, wherever they are in the world.
Unilever Food solutions:
Unilever Food solutions are one of the world's leading foodservice businesses.
Unilever Food solutions help to provide healthier options in several key ways. We also
focus on canteens and quick-service restaurants, which are under extreme pressure to offer
menus with healthier alternatives. Our
corporate purpose sets out our aspirations in running our business. It's underpinned by our
code of business Principles which describes the operational standards that everyone at
Unilever follows, wherever they are in the world. Health, hygiene &
beauty:
Unilever's vitality mission is a mandate to help people feel good, look good and get
more out of life. At the heart of this mission is hygiene and health through hygiene. For the
affluent, health is more than just physical well being.
There's a lot we can learn from the social and psychological sciences. But we also need to
look carefully at the types of products we use and the delivery mechanisms.

Nutrition:
We've created policies and guidelines to ensure we always act responsibly when it
comes to health and nutrition. Millions of people around the world enjoy the foods and
drinks we create.
For them the signs of good health – being active, energetic, feeling good, and looking good
– allow them to get the most out of life. As a
multinational company to be success in all nations, it should diversify its product in various
lines. Unilever done this successfully. Always working with integrity, positive impact,
continuous commitment, setting out our aspirations is the cause of Unilever’s leading
world wide as multinational company.
British American Tobacco:
We recognize that our business starts with our consumers and our brands.
It’s not about encouraging people to start smoking or to smoke more, but about meeting the
preferences of adults who have chosen to consume tobacco, and differentiating our brands
from their competitors. We are the only international tobacco group with a significant
interest in tobacco leaf growing, working with thousands of farmers internationally.
Regulation of the industry continues to increase including graphic health warnings on
packs, tougher restrictions on smoking in enclosed public places and some bans on shops
displaying tobacco products at the point of sale. Our
international brands: As a
major international Fast Moving Consumer Goods (FMCG) company, we are proud of our
reputation for producing high-quality brands that are chosen by one in eight of the world’s
adult smokers. These cigarettes brands are Kent

Dunhill Lucky Strike

Pall Mall Vogue

Viceroy Rothmans Kool

Benson & Hedges State Express 555 Peter Stuyvesant

John Player Gold Leaf

Our four Global Drive Brands our largest premium brands. Our
international brands offer a range of premium and super premium cigars and cigarettes.
While the Global Drive Brands remain central to our strategy, we are also increasing the
profile of the international brands. Our
brands: Much
of the growth of our leading brands is driven by innovation. We recognize that our business
starts with our consumers and our brands. It’s not about encouraging people to start
smoking or to smoke more, but about meeting the preferences of adults who have chosen to
consume tobacco, and differentiating our brands from their competitors.
1. Cigarettes
Not all
cigarettes are the same. Smokers around the world prefer many different tastes and
strengths and our companies aim for excellence in every step of manufacturing.

2.
Cigars
Cigar tobacco is cultivated and processed specifically for the production of cigars. Cigars
come in a variety of shapes and sizes. They also vary by method of manufacture, flavor,
strength and country of origin. There are two types of cigar.

These are
* Short filler cigars (dry European cigars);
* Long filler cigars (wet cigars).
3. Pipe tobacco
The cut or size of the pipe tobacco affects how fast and hot it burns. The Aztec
descendants of the Mayan culture enjoyed the ritual of smoking a pipe after dinner and
believed it was an excellent way of avoiding hostilities. Pipe tobacco is aged, cut, sized,
flavored where appropriate, dried and then packaged.

It is divided into two major groups:

* Aromatic pipe tobacco blends have rich aromas and are usually known as
Mixture or Cavendish;
* Non-aromatic pipe tobacco is sometimes called Straight Blend.
Tobacco and our products:
There is a lot more to tobacco and our products than the controversy that can surround our
industry
Certain food-type ingredients, or flavorings, are added to balance the natural
tobacco taste, often replacing sugars lost in the curing process.
We want consumers and governments to know the facts about ingredients used by our
companies in the manufacture of cigarettes, cigars, roll-your-own tobacco, pipe tobacco
and smokeless snus.
If a business is managing products which pose health risks, it is all the more
important that it does so responsibly. We are committed to good corporate governance and
to achieving our business objectives in a manner which is responsible and consistent with
our beliefs in honesty, transparency and accountability. These principles are reflected in
our Standards of Business Conduct, which demonstrate our commitment to good corporate
behavior.