ASSIGNMENT OF BUSINESS RESEARCH METHODS

SUBMITTED TO:
“DR. FOZIA SYED”

SUBMITTED BY:
“ARIBA MUKHTAR”

REGISTRATION NO.
“7689-FMS/MBA/S17”

BATCH# M.BA34

DATE: 10-12-2018
 Data Analysis

1.Frequencies:
 Go to data view in SPSS. Press Analyze then descriptive statistics then frequencies,
 enter all items in dialogue box, press statistics ,
 minimum and maximum in next dialogue box press enter and ok.
Results:
Missing values and errors found.

Missing values Errors

POS6 NC2 (33)
CC6 DJ (34)
Age DJ4 (400)
*For age we will check questionnaire if found then enter in the data sheet otherwise leave it
empty because minor demographic missing value do not effect.
2.Recoding of missing variables and errors:
 Go to Transform
 Press Recode into Same Variables
 Select error and missing variables
 Press old and new value
 Enter old and new values
Example: NC2
old value =33 , New Value=3, press add, & repeat the same steps for DJ,DJ4 (Likert scale of 5
is used that’s way take middle value)
For Missing values: enter new value 3 and add it. Press Continue and Ok. Now all the errors
and missing values are corrected.
Again Run Frequencies through Analyze. Result: no missing value and errors except age
which is ignored.

3.Reverse Coding:
Reverse coding=1number above Likert scale – variable to be corrected
 Reverse coding will be done on POS6R and POS7R.
 Press transform then compute Variable.
 Enter new target variable RPOS6.
  In Numeric expression enter = 6-POS6R then press ok. A variable RPOS6 is added into
datasheet.
 Same procedure will be for POS7R..

4.Reliability test:
Press Analyze then scale then reliability analysis. Press all variables of POS, reverse coding variables
will be added like RPOS6.

Press statistics, scale and scale if item deleted then continue and ok.

variables Reliability Test

POS .35
AC .61
NC .601
DJ .73
PJ .819
CC .75

Reliability of POS is less than .65. now we will exclude variables of reverse coding, calculate reliability
test on POS1,POS2,POS3,POS4,POS5,POS8.

Variables Cronbach’s Alpha

POS .689
AC,NC .744

5.MEAN:

Go to transform, select compute variable, in target variable enter MEANPOS.

MANUAL:

Enter in numeric expression: POS1+POS2+POS3+POS4+POS5+POS8\6

SOFTWARE:

 Go to transform, select compute variable, in target variable enter MEANDJ .

 Press all in function group, press m three times ,select mean.
 In numeric expression enter Mean(DJ1,DJ2,DJ3,DJ4) select ok.
 Repeat same working for MEANACNC,MEANCC,MEANPJ.

6.CORRELATION:

Press analyze, select correlate then select bivariate

Enter MEANPOS,MEANPJ,MEANDJ,MEANACNC,MEANCC, go to options, press mean and standard

deviation, continue then ok.