Personal Stylist

Savannah Michelson, Jon Moore,

Maria Murray, ,Krystal White
Model: Alisha Benefield
Alisha Benefield is a 24 years-old graduate
from Missouri State University. She graduated
with her Bachelors in Fashion Design and
Product Development in May of 2018. She
also received her Masters in International
Business in December of 2019. She currently
works at Macy’s as a Visual Merchandiser.
After her day job, she is an Independent
Fashion Designer. Her dream is to launch her
Swimsuit Collection called Rosaline Swim and
start her LLC.
Alisha’s Facts
● Body type: Slight Hourglass Shape
● Skin Undertone: Warm and Golden
● Sizes:
a. Tops- Medium,
b. Bottoms- Large(10),
c. Dress- 8
● Shoe Size: 11
● Favorite Colors to wear: Black, White, neutral tones, Greens (more olive tones)
● Staple pieces: Leggings, Fashion Nova jeans, Dresses for going out
● Preferred Style: Comfortable and Casual, Dressed to Impressed
● Styles she avoids: Streetwear and BOHO (loosely-fitted clothing)
● Shopping Habits: F21, Macy’s, Windsor, FashionNova
 Top: $12.99

Casual Bottoms: $29.99 For the first look we wanted it casual but wanted
to make sure she still was ready to impress. We
Shoes: $39.99 choose a medium white form fitting top that has
a round neckline. With the white top we paired it
with a pair of high-waisted size 10 skinny jeans
Jacket: $26.99
that added a bit of edge with the rips and
complemented her hourglass figure.
Bag: $27.99
Alisha likes to stick with neutral tones so we
Total: $137.95 wanted to throw in a pop of color with this red
collarless bomber jacket. For the bag, since it is a
more casual look we paired it with a small black
backpack so she can put her essential items in
when she's on the go. The final piece we picked
were a pair of size 11 red stilettos. We felt that
the red from the bomber jacket complemented
the stilettos nicely. We felt this look fit our client
perfectly for a causal look while still looking
fashionable.
Business Attire Top:
$17.99

With this look, we wanted to keep it

Bottoms:
professional looking but also make it
$27 more fashion forward since Alisha does
work in the fashion industry and should
Shoes: dress the part. We first started with a
$39 black long sleeve bodysuit that has a
plunging neckline. However, we felt that
Total: this neckline didn’t reveal too much for a
$83.99 business look. The bodysuit as well has a
small sharp shoulder that adds
sophistication. We then paired the
bodysuit with high waisted black pants
that provided a small flare aspect to
them. We then paired this look with the
same black peep-toe platform slingback
heels.
Dress
For this dress look, Alisha enjoys dresses that
are perfect for going out in. We picked a
form-fitting square neckline gray sparkly
Dress: $12 dress. This dress complemented her
hourglass figure. We then paired the dress
Shoes: with a pair of black peep-toe platform
$39 slingback heels. We decided not to add any
accessories because we wanted the sparkles
Total: $51
on the dress to be the main focal point of the
look. She goes for more neutral plain dresses
so when she tried this on she said she felt
very confident and was ready to wear it out.
Workday Since Alisha is a visual merchandiser for Macy’s
she likes to look professional and classy with an
edge.

Turtleneck
Bodysuit:
$17.99

Pants:
$29.99
We started with a black sleeveless turtleneck
bodysuit. We choose black because black is a
professional color and makes Alisha feel very
Shoes: $39 confident. We then paired the black bodysuit with
a paid of high waisted distressed black jeans. We
Total: then paired the all black look with a pair of tan
$86.98 pointed toe stiletto heeled boots.
Athleisure For this look we decided to go with black
because it makes her feel more comfortable
with her body type. For the top we decided on
Shirt: $16 a black cropped hoodie that has a bit of a
cowl neckline. We then paired the cropped
Jacket: $12
hoodie with a pair of high waisted biker
shorts. We decided on the biker shorts
Shorts: $7
because they’re on trend right now and Alisha
Shoes: $27 definitely enjoys following the trends. Along
with the hoodie and biker shorts we paired
another collarless bomber jacket because
Alisha had liked the red one we paired with
Total: her casual look. With the shoes we went with
$62.00 a black lace-up stiletto because although this
is a athletic look we wanted to add more of a
classy look to the outfit.
Conclusion
Alisha was great to work with! We knew F21 would be a great store to look for outfits because it’s a store appropriate
for her age and within her price range of spending money. Alisha had a style and knew what she wanted to wear, but
with the season changing, she wanted to get an idea of what F21 has to offer by trying on new clothes for spring. All
of her outfits looked great on her body and we wanted to focus on her waistline. We tried on garments that had a
A-line shape, or straightness to it, but they made her look narrow and hid her waistline. We also tried to get her into
some loosely-fitted clothes, but we all knew it was best to not to have her in anything that didn’t show off her waist.

Overall the experience was fun and nice to help a client pick out outfits for her many occasions. We felt confident
about picking out her outfits because we picked her garments based on her personality. Plus, she around people 24/7
and she, naturally, attracts people. We wanted to pick clothes that would grab people’s attention by complimenting
her waistline!

Her favorite look was the Casual Look. At the end of the store visit, she bought the silver dress from the Dress look.