Yesterday Total Account Metrics Summary Apr 9, 2020 - Apr 9, 2020 ▼

Cost Clicks Impressions Total conv. value

$65 113 5,342 71
-15.9% -3.4% -9.7% N/A

MTD Summary
Cost Total conv. value
400 * Over-delivery on April 5 - Actual Billed cost - $50.24 150
$331.62

300
124.95
100
Cost

200
71.22
$102.35 55.93 50
$76.5 $77.28 $65.03
100
$25.84 $40.08
30.94 30.94 $21.55
0 0 0
0 0
Apr 2, 2020 Apr 3, 2020 Apr 4, 2020 Apr 5, 2020 Apr 6, 2020 Apr 7, 2020 Apr 8, 2020 Apr 9, 2020

Month Cost Impressions Clicks ▼

Conversions Total conv. value CTR Cost / conv.
Apr 2020 $740.24 73,564 1,050 5 313.98 1.43% $148.05

Yesterday - Breakdown
Campaign Clicks Impressio… Cost ▼
Revenue
Total c… Avg. CPV Cost/ViV Video views Interactio… Video view rate Cost / conv.
*Nebulizer - Video - Remarketing - TVA Trueview [US] (V) … 14    744     $24.19     0 $0.19 $1.73 126 273 16.94% $0

*Nebulizer - Video - In-Stream - Trueview - Custom Intent [… 27     1,117     $20.68     0 $0.1 $0.77 197 435 17.64% $0

*Bucket Hat - Video - In-Stream - Trueview - Custom Inten… 72     3,481     $20.15     71.22 $0.02 $0.28 828 1,671 23.79% $20.15

Common De nitions:
Impressions: The number of times your ad was seen, whether it was through Search, Display, Facebook, Video,  or Otherwise.
Clicks: The number of times your ad was clicked,  whether it was through Search, Display, Facebook, Video,  or Otherwise.
CTR: CTR is the ratio that users click through your ads - the higher the CTR the better in most cases (Clicks/Imp)
CPC: CPC is the cost of each individual ad click 0 usually, the lower is better, but for some competitive keywords, 
higher spend is required
Cost: Total media spend for ads that have SERVED - usually based on a CPC (Cost per Click) model. (Note, Served Cost is not always Billed Cost)
Viv: A Video-In uneced-Visit to the site - they saw the video and became a new visitor
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