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  • Runspree Dashboard Feb 22-Feb 26

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    The document provides metrics for a company's cost, clicks, impressions, and add to cart rate from February 22 to 27, 2020. Total cost was $226.61 with 85 clicks and over 21,000 impressions, though impressions were up over 300,000% from the previous period. A line graph shows clicks and cost by day, with the highest clicks on February 22 and highest cost on February 26. A table also provides metrics for individual video remarketing campaigns, including views, view rate, and interactions.

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    Runspree_Dashboard_Feb_22-Feb_26 (2)

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    The document provides metrics for a company's cost, clicks, impressions, and add to cart rate from February 22 to 27, 2020. Total cost was $226.61 with 85 clicks and over 21,000 impressions, though impressions were up over 300,000% from the previous period. A line graph shows clicks and cost by day, with the highest clicks on February 22 and highest cost on February 26. A table also provides metrics for individual video remarketing campaigns, including views, view rate, and interactions.

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    6 views1 page

    Runspree Dashboard Feb 22-Feb 26

    Uploaded by

    fugo
    The document provides metrics for a company's cost, clicks, impressions, and add to cart rate from February 22 to 27, 2020. Total cost was $226.61 with 85 clicks and over 21,000 impressions, though impressions were up over 300,000% from the previous period. A line graph shows clicks and cost by day, with the highest clicks on February 22 and highest cost on February 26. A table also provides metrics for individual video remarketing campaigns, including views, view rate, and interactions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 1

    CTD Total Metrics Summary Feb 22, 2020 - Feb 27, 2020 ▼

    Cost Clicks Impressions Add to Cart


    $226.61 85 21,825 1.0
    N/A No data 311,685.7% 0.0%
    Clicks Cost Impressions CTR
    80 0.8% 6K
    Video Search Only Search Network with Display Select
    0.65%
    20 $4.14 0.61%
    60 $13.63
    60 0.6%
    0.48%
    15 $51.52 0.45% 4K

    Impressions
    $49.22 $12.71
    0.39%

    Clicks
    40 $14.93
    Cost

    CTR
    40 0.4%

    Cost
    10 $36.26
    $28.95 2K
    20 20 0.2%
    5
    $14.51
    $0.73
    0 0 0 0% 0
    Feb 22, 2020 Feb 24, 2020 Feb 26, 2020 Feb 22, 2020 Feb 23, 2020 Feb 24, 2020 Feb 25, 2020 Feb 26, 2020 Feb 22, 2020 Feb 24, 2020 Feb 26, 2020
    Feb 23, 2020 Feb 25, 2020 Feb 23, 2020 Feb 25, 2020
    Video Video
    Video Remarketing
    Campaign Clicks
    Clicks Impressions
    Impressions
    ▼
    Cost Avg.
    Cost CPV
    CPV
    Video
    views
    view
    rate
    played to
    100%
    ViV Cost/V
    iV
    Interaction
    s

    1. Microscope - Video - Remarketing - TVA Trueview [US] (V) ^VREM ^REM *AD 6    708     $17.39 $0.09 188 26.55% 22.24% 6 $2.9 324

    2. Back Brace - Video - Remarketing - TVA Trueview [US] (V) ^VREM ^REM *AD 0  51    $2.01 $0.15 13 25.49% 19.61% 0 null 26

    3. Solar Fountain - Video - Remarketing - TVA Trueview [US] (V) ^VREM ^REM 0  7  $0.07 $0.07 1 14.29% 14.29% 0 null 2
    *AD
    Grand total 6 766 $19.47 $0.1 202 26.37% 21.99% 6 $3.24 352

    Video Video 1-3/3 < >


    Video
    CampaignProspecting Clicks
    Clicks
    ▼
    Impressions
    Impressions Cost
    Cost Avg.
    CPV
    CPV
    Video
    views view
    rate
    played
    to 100%
    ViV Cost/ViV Interaction
    s

    1. Microscope - Video - In-Stream - Trueview - Custom Intent [US] (V) ^CA *AD 21     4,547     $83.27 $0.04 2,034 44.73% 41.25% 21 $3.97 2,034

    2. Solar Fountain - Video - In-Stream - Trueview - Custom Intent [US] (V) ^CA 15     5,447     $94.31 $0.04 2,511 46.1% 47.22% 15 $6.29 2,511
    *AD

    3. Back Brace - Video - In-Stream - Trueview - Custom Intent [US] (V) ^CA *AD 1  404    $10.1 $0.09 116 28.71% 25.38% 1 $10.1 116

    Grand total 37 10,398 $187.… $0.04 4,661 44.83% 43.79% 37 $5.07 4,661

    Search
    Campaign Prospecting Clicks Clicks▼
    Impressions
    Impressions Cost
    Cost
    1-6/6
        CTR   CTR < Avg.>
        CPC
    CPC
    1. Back Brace - Search - Category - General [US] (S) ^RLSA-O ^KW *AD 28     3,739     $25.21 0.75% $0.9

    2. Solar Fountain - Search - Category - General [US] (S) ^RLSA-O ^KW *AD 16     1,038     $19.98 1.54% $1.25

    3. Microscope - Search - Category - General [US] (S) ^RLSA-O ^KW *AD 14     6,028     $19.42 0.23% $1.39
    Grand total 58 10,805 $64.61 0.54% $1.11

    Search
    Campaign Remarketing Clicks ▼
    Impressions Cost
    Video Video
    view
    Video
    played to ViV
    1-4/4
    < >
    Cost/ViV
    views rate 100%
    1. Back Brace - Search - Category - General [US] (S) ^REM ^RLSA-T ^KW *AD 0    0    $0 0 0% 0% 0 -
    1-3/3 < >
    Common De nitions:
    Impressions: The number of times your ad was seen, whether it was through Search, Display, Facebook, Video, 
    or Otherwise.
    Clicks: The number of times your ad was clicked,  whether it was through Search, Display, Facebook, Video, 
    or Otherwise.
    CTR: CTR is the ratio that users click through your ads - the higher the CTR the better in most cases (Clicks/Imp)
    CPC: CPC is the cost of each individual ad click 0 usually, the lower is better, but for some competitive keywords, 
    higher spend is required
    Spend: Total media spend - usually based on a CPC (Cost per Click) model.
    Viv: A Video-In uneced-Visit to the site - they saw the video and became a new visitor

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