Appendix E

Sample Questionnaire Form

Chiang Kai Shek College

School of Graduate Studies

Control No. __________

Dear Respondents:
Good day!
I am a student from Chiang Kai Shek College and I am currently conducting a
feasibility study on Manufacturing and Distribution of Dragon Fruit Greek Yogurt in
Valenzuela City. It is a Greek yogurt made from pasteurized milk incorporated with local
magenta Dragon fruit and with seed bank in its outside packaging.
As part of my study, I am in need of information that will enable me to know and
ascertain the viability of my product. May I request you to answer the following
questions to the best of your knowledge. Take your time and be assured that your answer
will be used exclusively for my study and will remain safe with me.

Truly,

Patrick Lawrence M. Yee

Checked by:

DR. ROWEL E. ANTONIO

FS Adviser

Approved for Dissemination:

DR. ROLANCE R. CHUA

Dean, Graduate Studies
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Instructions: Please put a check mark ( √ ) on the space provided corresponding to your
answer for each item. Choose only one.

I. Respondent’s Profile
Name (Optional): __________________
Gender
( ) Male
( ) Female
Age Bracket
( ) Below 21
( ) 21 – 30
( ) 31 – 40
( ) 41 – 50
( ) 51 and above
Occupation
( ) Student
( ) Employee
( ) Self-employed
( ) Others
For Working: Average Monthly Salary
( ) P10,000 and below
( ) P10,001 – P15,000
( ) P15,001 – P20,000
( ) P20,001 – P25,000
( ) P25,001 and above
For Students: Average Weekly Allowance
( ) P100 and below
( ) P101 – P150
( ) P151 – P200
( ) P201 – P250
( ) P251 and above
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II. Survey Proper

1. Do you regularly eat Greek yogurt
( ) Yes
( ) No ?
2. What brand of Greek yogurt do you most frequently consume
( ) Elle & Vire
( ) Farmers Union
( ) Nestle
( ) Pascual
( ) Yoplait
( ) Others, please specify ___________________?
3. What do you look for when choosing Greek yogurt
( ) Taste
( ) Flavor
( ) Texture
( ) Others, please specify __________________?
4. What packaging do you prefer
( ) Plastic cup
( ) Carton cup ?
5. How many cups of Greek yogurt (125g) do you consume in a week
( ) Below 3
( )3-5
( )6-8
( ) 9 and above ?
6. How much do you spend in buying a cup of Greek yogurt
( ) P40-P44
( ) P45-P49
( ) P50-P54
( ) P55 and above ?
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7. Where do you usually buy your Greek yogurt

( ) Convenience Stores
( ) Local Grocery Stores
( ) Supermarket
( ) Others, please specify ___________________ ?
8. What influence/s you in your buying decisions
( ) Brand
( ) Price
( ) Packaging
( ) Advertisement
( ) Others, please specify ___________________ ?
9. Are you open to try another variant of Greek yogurt?
( ) Yes
( ) No ?
10. If there is a Dragon fruit Greek yogurt, are you willing to try it
( ) Yes
( ) No ?
11. How much per cup of Dragon fruit Greek yogurt are you willing to spend
( ) P40-P44
( ) P45-P49
( ) P50-P54
( ) P55 and above ?