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Asgn 3 Pen Printer Final
Asgn 3 Pen Printer Final
Asgn 3 Pen Printer Final
TECHNOLOGY BLUEPRINT
Semester 7
ACKNOLEDGEMENT
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In performing our report, we had to take the help and guideline of some respected and
knowledgeable persons, who deserve our greatest gratitude. The completion of this report
gives us much pleasure. We would like to show our gratitude to Madam Siti Zahrah Binti
Buyong for given us a good guideline and useful information for assignment throughout
numerous consultations. We would also like to expand our deepest gratitude to all those who
had directly and indirectly guided us in writing this report. The Epson company by which
located in Johor Bahru, Johor helped us by given the opportunities to have a site visit to their
company, learned, took information and knowledges about the Epson printer in the market.
Many people, especially our classmates and team members itself, had made valuable
comments and suggestions on this proposal which gave us an inspiration to improve our
report and made an outstanding product. Not forgotten to our course mate that also given
their ideas in order to improve our products and help us in completing the report. We thank
all the people for their help directly and indirectly to complete our report.
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TABLE OF CONTENT
ACKNOLEDGEMENT........................................................................................................................ii
TABLE OF CONTENT.......................................................................................................................iii
LIST OF FIGURES..............................................................................................................................iv
LIST OF TABLES...............................................................................................................................iv
EXECUTIVE SUMMARY...................................................................................................................1
3.1 Customer.....................................................................................................................................4
4.1 Organisation................................................................................................................................7
7.0 CONCLUSION.............................................................................................................................10
REFERENCES....................................................................................................................................11
APPENDICES.....................................................................................................................................11
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LIST OF TABLES
All the tables included in the report
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LIST OF FIGURES
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EXECUTIVE SUMMARY
As society is becoming more and more modernized, common everyday items such as
computers and phones have been significantly innovated and improved over the years. Desktops
and house phones have now become laptops and smartphones. Printers have already become
smaller and smaller for easier use and now our product aims to achieve highly reliable printing
efficiency as well as good mobility for it to be functional anywhere.
The target market for this unique product is university students and mobile businessmen
who tend to spend a lot of time travelling. The high-mobility and easy to use features are our
main advantages to edge other printing companies Based on the estimated costs of producing, it
is estimated that the base profit of each unit is expected to be around RM20. We aim to set this
as our introductory price as we will plan to raise our prices within the next 5 years.
The operation is solely headed by the operational manager, Mohd Saiful Azmeer Bin
Mohd Sazali. The marketing and financial departments are lead by Muhammad Khairi bin Ali
and Khairunisa Najwa Zahiruddin. The whole team was hired by Human resources, Siti
Nursyafiqah Sazwa Ibrahim and is under the leadership of Mohd Fakhrunabil bin Mohd Fareed.
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1.0 PRODUCT OR SERVICE DESCRIPTIONS
Journey back ten years and inkjet and laser printers had their own definite places. Inkjets
gave you great quality, affordable colour printing for the home user or design professional.
Lasers gave you high-speed and top quality, text-heavy documents for general office use. Inkjets
were cheap to buy but could be expensive to run, lasers were exactly the opposite. And while
inkjets were easy to set-up but took more time to manage and maintain, laser printers took a bit
more time and expertise to get going, but could handle the most demanding workloads.
In the last decade that has changed, as printers and multi-function devices like those in
Epson’s Officejet line have proven that an inkjet really can work in the office. All the same,
there’s an established mode of thought that says that the inkjet is still the solution for high-
quality, low-throughput office use, while lasers are faster, cheaper-to-run, more manageable and
more robust. If they need an office printer they can rely on, many IT managers will always opt
for laser first.
This project is to propose and manufacture a product of printer called Pan Printer. This
product is just like a small cylinder tube that uses ink of a pen to printer a A4 sizes paper that
uses a rechargeable battery to power up the printer. This Pen Printer also able to scan a A4 sized
paper than able to connect to phones via Bluetooth or plug USB cable to a computer or laptop.
This product is on portable sized that will attract users such as university student and worker
especially the ones that usually travel and outstation. The Pan Printer will come in attractive
colour that can attract both genders to buy the product.
This Pan Printer is manufacture to meet the objective of portable, so the weight is just
around 500 grams, that will be able to carry anywhere. Thus, this feature differentiates from
other printer that is heavy in weight and difficult to bring while travelling. This Pan Printer also
uses rechargeable battery, that is easier for the user to print or scan anywhere and anytime. The
user does not need to find any plug to power up the printer, just use the battery storage. For
example, if the user forgets to charge the printer before being travel, the Pan Printer also able to
be charged by using a USB cable that can be plugged in into a powerbank. Nowadays are an era
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of technology that uses smartphones in human’s daily life, a powerbank is a need. So that will be
a problem to charge the Pan Printer.
The Pen Printer will be sold to all users especially university student and worker that are
usually travel and outstation. So, the Pan Printer will sell around Malaysia include major cities in
Sabah and Sarawak. To fully develop, test and introduce the Pan Printer to the users, it took
around 2 years of research and development (RND) and spend around rm5000 while producing
the successful product.
If the Pan Printer is a successful product, our company will tends to expend the company
and built another manufacture company in Malaysia. New features also will be added to the Pan
Printer such as higher storage of battery and faster printing times.
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2.0 TECHNOLOGY DESCRIPTIONS
Print features/functions
Input
Output
Scan features/functions
Input
Ability to retrieve a document from internal storage and send it as if it was a new "scan"
Output
Scan file formats available (e.g. PDF, TIFF, JPEG, XPS, etc.)
Scan transfer methods available (e.g. FTP, WebDAV, Email, SMB, NFS, TWAIN)
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3.0 MARKET RESEARCH AND ANALYSIS
3.1 Customer
a. Mobile printing is basically printing of documents, photos or email
attachments directly from a mobile end device on a printer in the same
network. This makes it very feasible to print photos directly clicked on
mobile phones and there is no need to load those pictures firstly on a
computer and then connect it to a printer to print them. This feasibility of
printing the documents directly from a smartphone has improved its
mobility. Hence the increasing demand for mobility with almost
everything by users is driving the market of mobile printing. Our target
market is university student. Student are really need this kind of printer
because it is easier to student to print the important note directly to the
smart phone. The other potential user are people are always outstation to
meet their customer hard to carry their usual printer as it is heavy,
consume a lot of space. So that, this kind of people does not hard to find
printing shop or carry their usual printer.
c. the customer who buy pen printer can easily reach our store are located
No.28, Jalan Helang, Taman Scientex, 81700 Pasir Gudang. Customer
also can claim their warranty or service at our official store. customer can
buy the product at the distributor so that the customer can easily buying
our official product.
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3.2 Market Size and Trends
a. Digital printing is far excellent to traditional printing strategies for such
shorter operates and for more well-timed utilization, and as such, is taking
over the overall game. Studies show that conventional ways of printing are
upon a steep decline. This is estimated that electronic printing will own
21% from the printing market internationally with the year 2018. Studies
also show that will digital printing will keep on to boom upwards plus
grow as much because 26% within four yrs. In a single study done by
Canon, the year 2k saw practically 40% associated with printing runs
doing more than 10, 000 copies from one time, and simply by 2020 this
number will be expected to drop by 15%. In 2010, short operates were
sitting at 48% on the market, plus by 2020 that quantity is expected to
increase until over half of all printing runs are usually required for
volumes of 2, 000 copies or much less.
b. For the first 3 years the products popularity will slowly growth and its
market value will consequently expand steadily. Since the main feature is
its mobility, a lot of student and office employees that are always on the
go will like this product very much. Because of our product is technology
our company will going to introduce our brand to the market which is
brand awareness marketing.
c. Factor that can affect our business growth is value of the currency. The
value of the Malaysia Ringgit compared to other foreign currencies is
important for all businesses, even if they do not engage in import or export
with other countries. Just like people and businesses, the Government of
the Malaysia also has loans and must pay interest on them. The Malaysia
often prints more money than it actually has, to give the economy a boost.
This can lower the value of the Malaysia Ringgit. A customer can choose
to buy goods and services that originated in the Malaysia, or any other
country. If the Malaysia Ringgit has more value, or purchasing power, the
companies that are reliant and heavily depend on other countries for its
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inputs, such as raw materials or processing goods, can be more
competitive in the market. Second factor is interest rate. Interest rates can
have a major impact on the growth of economy, especially for industries
such as real estate, automobiles, and cruise companies. A larger interest
rate would discourage customers from burrowing money and purchasing
these products or services. It also discourages companies form making
expansions, investing in new areas, making new capital investments, and
starting new businesses. Third major effect the market growth is Demand
and supply. Demand and supply of money, for currencies, goods and
services and investments also generates a dynamic that affects prices.
Supply and demand change as rates and prices shift. When availability of
a commodity shrinks, demand increases and prices rise. When there is an
increase in supply above the existing demand, then costs begin to fall. A
stable supply results in a push-pull effect as prices fluctuate.
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with low printing speed. For canon P208 has high speed of printing speed
because the price is quite expensive.
c. the pen printer is compact portable printer, it is the smallest mobile printer
available. However, even with its robust feature set, it only weighs just
under 1.5kg with the battery attached and fits in a standard carry-on or
backpack. The battery pack comes with the pen printer and holds enough
charge to print 50 pages or to keep it working over a long weekend. You
control all the printer functions with a smart application connected to the
mobile devices. The benefit of pen printer in term of economic which is
the pen printer use a low power consumption compare to the conventional
one. Other than, reduce the printing time. Normally people will go to the
nearest printing shop or connect to their pc and connect their printer via
USB normally take many time. benefit in term of to the customer is the
user easy to carry everywhere because of its small size and attach with
battery, customer easily can print their document everywhere and at any
time. furthermore, in term of competitor is maybe the competitor in the
future will design a new portable printer and gift the benefit to the other
user.
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need especially the printer does not design for portable and easy to carry
for example the user need the bigger space to place the printer and it’s
really hard to the user. Other than that, the printer need to connect to the
PC via USB to print the document.
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b. the price is expected to be sell at RM200 since it users a lot of technology
but in just portable size. We user added features such as USB power
supply, battery, micro SD, scanning, and Bluetooth.
c. on the sales tactics the company create a group to find the customer, for
example open a booth for sale and introduce our product in the market.
The group not only for sale but takes the data from people which is email,
name and contact number. This data will use to blast the marketing
function on their email and SMS to make the people know our brand. We
not only create a group but we appoint agent at the printer shop to sale our
product around the Malaysia.
d. Warranty Period
The warranty period varies 32month of the product. The warranty period
starts from the date purchase Service and warranty policy. The warranty
does not cover defect or damage resulting from use of product other than
in the normal customary manner and Defect or damage from misused,
accident, improper operation, improper storage or improper maintenance.
Warranty claim
To process a claim under this warranty the failure must have resulted
solely from a manufacturing defect or deterioration of the product due to
such manufacturing defect. Without limiting the generality of the
foregoing, there is no warranty for the failure of the product due to
storage, handling, installation, maintenance, vandalism or mischief. The
date of installation, warranty registration, and claim procedure establish by
print tech must be followed, and failure to follow such procedures shall
avoid this warranty. Replacement product carries only the unexpired
warranty portion of the product it replaces, if any.
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1. Report your problem to our technical support Centre.
2. A technical support specialist will work with you to attempt to resolve
the problem by telephone.
3. If telephone resolution of your problem is unsuccessful, after
consultation and authorization from your technical support specialist,
return your product prepaid, for warranty repair, subject to the term of
the limited warranty above.
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the entire wholesale purchase price. Depending on the volume we sell and
the volume we eventually intend to sell, the cost of self-distribution may
be lower than the cost of marking down our wholesale price to make room
for a distributor's markup. The second way we will use is wholesaler and
distributor. When we work with wholesalers and distributors, we will just
need to deliver our product to one central location rather than to each
individual store. Wholesalers do the basic legwork of getting our product
from place to place and invoicing customers, while distributors are also
involved in the marketing side of the equation. Because distributors are
more involved in sales, they place a higher markup on your products: 25 to
30 percent for distributors versus 10 to 20 percent for wholesalers. If we
work with a wholesaler, be prepared to do our own marketing. This will
include convincing retailers to buy our products from the wholesaler and
then convincing customers to buy our products from retailers through
advertising and point of purchase marketing.
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4.0 MANAGEMENT TEAM
4.1 Organisation
Figure 4.1 Organizational Chart
Chief Executive
Officer
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DEPARTMENT TASKS AND RESPONSIBLITIES
Operation Manager Arrange the set of services and promotions that will
be offer
To ensure the flow stock runs smoothly without
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having any shortage in the supply stock
To ensure the quality of product
Plan out the program that will be done.
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4.2 Key Management Personnel
E- Mail m.fakhrunabil@gmail.com
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Academic Qualification PHD in Mechanical Engineering
Permanent Address No. 33, Lorong 10, Phase 1a, Taman Kuala
Menggatal, 88450 Kota Kinabalu, Sabah
Correspondence Address No. 33, Lorong 10, Phase 1a, Taman Kuala
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Menggatal, 88450 Kota Kinabalu, Sabah
E- Mail snsazwai@gmail.com
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Identity Card Numbers 961028015371
E- Mail khairi_ali12@yahoo.com
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4.2.4 Operation Manager
E- Mail saiful_azmeer96@yahoo.com
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Experiences Operation Manager at chocolate factory
Permanent Address No. 38, Jalan Warisan Megah 1/9, Kota Warisan,
43900 Sepang, Selangor
Correspondence Address No. 38, Jalan Warisan Megah 1/9, Kota Warisan,
43900 Sepang, Selangor
E- Mail khairunisaadawiyah@gmail.com
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Academic Qualification Degree in accounting
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4.4 Supporting Professional Advisors and Services
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into account their financial requirements and objectives.
Tailored finance growth is what they promise to give.
Their team evaluates your financial situation to frame a
result-driven strategy. All their clients come to EFS to
generate long-term revenue growth.
HRPM provides a wide range of Human Resource
services to its clientele in the areas as follows:
(a) Corporate re-structuring and streamlining exercise
(b) Coordination and administration of payroll &
statutory compliance
HRPM Consulting - Human resource HR (c) HR, employee compensation and IR advisory
outsourcing services (d) Employee medical/healthcare management services
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6.0 PROJECT MILESTONES
Activities Deadlines
Testing 22/11/2019
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7.0 CONCLUSION
To summarize it all up, we have designed and developed a next generation printing
product that will hopefully provide our society with greater ease in terms of printing. The
products mobility will significantly be more useful and convenient for people that tend to spend
a majority of their time travelling. This is due to the fact that the need to go and find a particular
printing shop has been removed which would really help tourists that don’t know their way
around. All in all, we see that this product has its potential to grow bigger and bigger in hopes
that people around the world may see this pen printer as a next step just as much as handphones
turning into smartphones over the past decade.
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REFERENCES
1. https://www.globalspec.com/learnmore/industrial_computers_computer_components/co
mputer_peripherals/printer_mechanisms
2. https://www.seiko-instruments.de/products/thermal-printer/category/printer-mechanism/
3. https://computer.howstuffworks.com/inkjet-printer1.htm
4. https://www.onsitelasermedic.com/7-innovations-look-your-next-printer
5. https://www.cio.com/article/3284516/3-ways-printing-innovation-is-reshaping-global-
supply-chains.html
6. https://www.bradenonline.com/blog/top-benefits-of-mobile-printing/
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APPENDICES
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Figure 9.2 : Computer Automated Design of Pen Printer
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