MODEL/ARTIST ACCORD

CODE OF CONDUCT
2020

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 SYNC Model Management (PTY) Ltd
Registration No: 2015/383509/07
VAT No: 4040285811
The Cosmopolitan
Unit 2&3, 24 Albrecht Street, Maboneng, Johannesburg, 2094
Phone : +2710 900 1254
Mobile & A/H: +27 81 794 9070
E-mail: info@syncmodels.com
Website: www.syncmodels.com

Contents
1. The Model/Artist Accord - Introduction……………….……………………………3
2. The Advertising/Entertainment Industry in South Africa………………….4
3. Important General Information ……………………….………………………………..5
3.1 Starting Your Career……………………………………………………….5
3.2 The Mission Statement…………………………………………………..5
3.3 The Agent’s Obligations……………………………………………5 & 6
3.4 The Booker’s Obligations………………………………………………..6
4. Tools of the trade ………………………………………………………………………………..7
4.1 Portfolio (Photos) & E-Books…………………………………………..7
4.2 Composite Cards/Z-CardS……………………………………………..7
4.3 Model Bag………………………………………………………………………..7
4.4 Model Diary/Power Book………………………………………………..8
4.5 Map Book/GPS………………………………………………………………..8
5. Model/Artist tips ………………………………………………………………………………..8
6. Casting Tips……………………………………………………………………………8, 9 & 10
7. Male Models - Please Note……………………………………………..………10 & 11
8. Social Media - Please Note……………………………………………………………….11
9. How The Process Works .………………………………………………………………..12
9.1 Getting On The Go………………………………………………………..12
9.2 The Audition Process…………………………………………………….12
9.3 The Call Back…………………………………………………………………13
9.4 The Wardrobe Call………………………………………………………..13
9.5 The Contracts………………………………………………………………..13
9.6 The Shoot……………………………………………………………………….14
10. Model Categories (Attire).….…………………………………………………………..14
11. Grooming………………………………………………………………………………………..15
11.1 Female & Male (Fashion & Commercial)……………………..15
12. Make-Up…………………………………………………………………………………………16
12.1 Females…………………………………………………………………………16
12.2 Males……………………………………………………………………………16
13. What You Must Know ……………………………………………………..17, 18 & 19
14. What You Must Know - Fees…………………………………………………19 & 20
15. What You Must Know - SAFW & AFI…………..………………….20, 21 & 22
15. Model Glossary …………………………………………………………22, 23, 24 & 25

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 1. THE MODEL/ARTIST ACCORD - INTRODUCTION

SYNC MODEL MANAGEMENT

SYNC Model Management (PTY) Ltd. (2015/383509/07 )
is in the management of both local and international models, based in Johannesburg,
with our footprint in ASIA, AFRICA, EUROPE & The AMERICAS, fully registered
and licensed.

We are about 100% commitment and have a no nonsense policy and procedure that
every artist adheres to when they sign the contract giving it there all from day one,
this is now expected of you too.

We will facilitate your career in the advertising /entertainment industry and will present
you as the best YOU can be.

Although the company is 5 years old the SYNC team has over 15 years experience in the
industry, having worked for top entertainment and model management agencies around
the world.

The SYNC Group founded in 2015 by Alessandrio Bergman, developed this group for
the creative industry as there was a lack for one particular hub for models, artist, casting
directors, fashion influencers, creative professionals and magazines, etc, to essentially
provide the requirements for each field, thus having one SYNC with another when
needed.
The BARCODE, prominent in the design of the company represents that although, all
unique in nature, still defines us as a product to one another.
SYNC Model Management is real and authentic, resulting in the freshest talent on offer.
SYNC casts for:

Runway
Commercials
Films
Editorials
Campaigns
Series
Extra
Events
Lookbooks

Boasting one of Africa’s largest model and artist management agencies, casting for na-
tional and international empires.

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 2. THE ADVERTISING /ENTERTAINMENT INDUSTRY IN SOUTH AFRICA
In South Africa, the term Film Industry is generally used to describe a range of entertainment media production
activities including feature films, television, television commercials, stills photography, music videos, corporate
and In House media and even Video gaming. Models are in high demand by this Industry. In South Africa, Mod-
els are usually expected to work across all the disciplines of the Industry: Commercials, Stills shoots, Fashion
shows etc, as well as promotional engagements. Models are selected or cast by the Producer, Director, Casting
Director, Photographer and Magazine Editors. In some cases they may be recommended and booked on the
Agents recommendation.

Modelling is open to both male and female Models and people of any ethnic or National background. While
some modelling categories can have very specific height or weight requirements, others can be more access-
ible. Modelling, like Acting or Presenting is a highly specialised area with strict criteria. Babies, Children, Teen-
agers and Adults of a specific age and who do not fit the Model criteria, are not considered Models.

They are referred to as Characters and there are Agencies specialising in this market although most Agencies
have a Character division. The Modelling Industry in South Africa is made up of men and women generally ages
14–30.

With South Africa becoming a Global player in the International Fashion Community, it has become even more
important to adhere to the International standard of Modelling as set by our American and European counter
parts. It is an Industry that requires mature, independent, level headed, strong, healthy and like minded indi-
viduals. Models come from a variety of backgrounds, and it is difficult to pinpoint any specific career route.
There are no guarantees of work or work progression. In South Africa only a handful of male and female Mod-
els can call themselves full time working Models.

The Model Industry takes its direction from International Fashion trends.

Nordic Looking Models work well in Germany where as Waif like Models work well in London. In general, the
South African market prefers a healthier look. With that said, it is possible for a Model to have a long career.
This can only be achieved with a strong, professional and reputable Management team behind them. Choosing
the correct Agent is the most important decision of a Models career. Models should know how to prepare for
and perform at auditions or casting sessions. A good, natural acting ability is of vital importance. They must be
uninhibited in order to temporarily assume other identities. Dress code plays a vital role in the success at cast-
ing stage.

If the Casting Director is seeking a business man or women, wear a suit. If they are looking for a chicken, dress
like a chicken. Specific physical skills are required from time to time - the ability to assume a different body
shape or language, drive a motor vehicle or ride a horse. For some shoots dancing or more intimate settings
such as kissing are a pre - requisite. More experienced Models also learn how their performance may be af-
fected by the additional cast, camera positions, lighting techniques and the requirements of different sets and
locations.

They must be aware of the professional etiquette and traditions of working on shoots and locations e.g. how
long a shoot day is. I never sign any documentation on set. I will be professional at all times. I will not complain
to anyone on set. I will not discuss rates. In addition, they should be aware of Health and Safety regulations and
insure that their actions do not constitute a risk to themselves or others.

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 3. IMPORTANT GENERAL INFORMATION
Most Agencies offer training courses done by experienced professionals in the Industry. Although not a pre-
requisite, it is advisable. Models pay for these courses themselves. The curriculum will include:

Ramp Training 


Casting Directions


Hair and Make – up 


Fashion advise / image consulting


General tips for Photographic work 


3.1. STARTING YOUR CAREER:



If you are reading this document, you are already off to a good start. It means that you have signed with
a NAMA accredited Member.

NAMA stands for the National Association of Model Agencies. To become a NAMA Member, an Agent has to
adhere to a strict code of conduct and ethics. NAMA together with our Cape Town counterpart and the
PMA are the only Organisations accredited by the Industry pertaining to Model / Artist / Talent repres-
entation.

3.2. THE MISSION STATEMENT: 


To promote the highest possible standards by our Member Agencies. 


To specify commonly accepted practice in the Industry, so that Clients, Agencies and Models/ Artists
Talent are aware of their respective rights and obligations. 


To encourage fair remuneration and treatment for Models, Artists, Children and Talent.

3.3. THE AGENT’S OBLIGATIONS (SYNC MODEL MANAGEMENT):



Model, Artist, Talent, Creative or Children’s Agents represent Performers and / or creative Members who
work across the disciplines of Film, Television, Commercial and Fashion. They also represent Individuals for
corporate, theatre and radio performances etc.



Agents will build up a Models portfolio, Composite cards, arrange go - sees, send out casting briefs, find and
book work, negotiate fees and contracts, find International representation and successfully manage the Mod-

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els career. They represent a roster of all types of performers and cultivate relationships with Industry decision
makers in order to secure bookings. They negotiate deals and act as the “Broker” for the whole process in this
Tri-Party Alliance of Model, Agent and Client. They support and guide the Models career.

Agents must keep up to date with Fashion trends, the Entertainment Industry, which Productions or Stills
shoots have been given the green light, cultivate and maintain relationships with Industry Professionals and
establish relationships with existing or new clients to ensure optimum growth of both Business and Model.

An Agent must be up to date with all the rules, regulations, terms, conditions and fee structures that govern
our Industry. In addition, they must have a sound knowledge of Tax law, Labour law or any other applicable laws
not only governing our Country but applicable to our Industry.



Agents need excellent social skills, have the ability to make contacts within the Industry and maintain them dip-
lomatically and tactfully. Good communication and linguistic abilities are required as well as strong negotiation
skills in order to market their Models / Artists / Talent to a diverse group of clients. Industry Experience and
knowledge are the key components to becoming a successful Agent.

3.4. THE BOOKER’S OBLIGATIONS:

An Agency Booker works the booking table of an Agency, the heart of all Agency activities, ESSENTIALLY they
are the Agencies engine, as without a booker there will be no work for models. There is little difference
between the Agent and Booker. In most cases they are one and the same. On a practical level, a Booker man-
ages the careers of the Models / Artists / Talent he or she represent. That means interpreting casting briefs,
giving casting instructions, organising Model charts and bookings, arrange test shoots as to keep portfolios and
composite cards current, arrange go–sees, make travel arrangements, negotiate contracts and fee structures
etc.

Maintaining a strong working relationship with your booker is imperative.


Most Bookers were Models themselves or have worked in the industry before and have an excellent know-
ledge and understanding of the Industry. Their guidance and advice is invaluable.

Having people within your comfort zone: Models are commodities…that means you are basically told what to
do, when to do it and how to do it. Have problems with authority or don’t like following rules? Then sadly, male
modelling is not for you. Being in this industry is all about working with different types of people, from your
agent/booker and other models to the client, photographer, wardrobe stylist and other crew members. You’ll
have to take direction, criticism and everything in between.

Not only that, while on shoots, you’ll have to get used to people fussing over you: doing your hair, putting
makeup on, helping you get dressed, etc. During fashion shows, you’ll have to deal with the same thing but also
the insane rush to dress and get undressed–additionally, you’ll have to be comfortable with changing and of-
tentimes being naked at some point in front of other male models and even female models. Shyness is not a re-
quirement in the industry.

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 4. TOOLS OF THE TRADE
4.1. PORTFOLIO(PHOTOS) AND E-BOOKS:
These are the most important tools for any Model pertaining to Stills / Photographic work. A good Portfolio
and E - Book will be diverse and representative of all aspects of the Industry. Head shots, body shots, commer-
cial, catalogue and high fashion must be depicted in your Portfolio and E - Book. To obtain good quality pic-
tures, it is advisable to test with a reputable fashion Photographer, working closely with professional make-up,
hair and fashion stylists as to ensure your Portfolio and E-Book is current and depicting different moods to
show your versatility.



4.2. COMPOSITE CARDS/Z CARDS:
This card will be representative of your Portfolio. Your best images, depicting your versatility appear on your
card. The card is sent to various Clients in all aspects of the Industry.

Printed z-cards are only available for all fashion models

- males 1.83CM and above

- females 1.73CM and above.


Commercial models and artists will have their z-card in an elec-

tronic format, that is downloadable directly from the website

4.3. MODEL BAG:

All professional Models have a Model bag. This bag must be
taken with you to all shoots. The following is a list of what your
Model bag must contain the below stated, this is subject to your
gender. (SYNC has its own MODEL BAG for both males and
females, which you can purchase directly from the office at
R300.00 each - See images here of model bags)



4.3.1 Deodorants, soap, face cloth and towel.

4.3.2 Razor and shaving cream 

4.3.3 Nail clippers and nail file.

4.3.4 Clean underwear. Black, white and flesh coloured

4.3.5 Socks / Pantyhose. Black, white and flesh coloured

4.3.6 Make – up and hair products(Brush/Comb) etc

4.3.7 A robe

4.3.8 A selection of neat and clean shoes

4.3.9 A Good book. Ever heard of the term hurry up and wait.

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 4.4. MODEL DIARY/POWER BOOK:
It is important to write down all the details/Notes of your castings, go – sees options or bookings, So you can
improve on what you didn’t do, Self-Affirmations really work and it is important.

4.5. MAP BOOK/GPS:

Buy a map book/ Have Google Maps/Waze App for all the cities you work in as a Model. It is important that you
are always on time.

5. MODEL/ARTIST TIPS
Our top modelling tips that every model or artist should know:

5.1. Modelling is a business, and as a model, you are your own business! Like any business, it takes time, effort,
commitment, and patience to become a successful model. Remember that success does not happen over
night.

5.2. Present yourself as the perfect candidate: show confidence, have a good attitude and a friendly personal-
ity. Show your personal style, but keep it clean and simple and always make a good first impression.

5.3. Keep a healthy lifestyle: drink a lot of water, hold on to a healthy diet, work-out regularly, get sufficient
sleep and avoid cigarettes and alcohol.

5.4. Look after your skin and your hair: use skin & hair care products, keep make-up at a minimum, take off your
make-up every night and go for a regular trim.

5.5. Apply and attend as much castings and go-sees as possible: For models, a casting or a go see is a job inter-
view, and should be regarded as such. Be prepared!

6. CASTING TIPS
When attending a casting keep in mind that it is a casting and not the actual shoot.

A few tips to make the casting experience a pleasure and not a chore.

6.1. Always treat a casting as if you are going for a potential job interview.

6.2. Do not arrive and the first thing you ask is: “How long is this going to take?” “Where is the toilet?” “Where
can I charge my phone?. It does not create a great first impression.

6.3. VERY IMPORTANT. Request from your booker/agent that they e-mail you the actual brief that the casting
director has sent to them. Receiving an SMS with just a time and venue is not the correct procedure in the
21st century. You might feel that the brief is not YOU. You need to go through it carefully before you at-
tend the casting. You have to attend every casting/possible job your booker/agent sends you.

6.4. Please keep in mind that the casting director’s job is to select the appropriate looking cast and she/he is not
a glorified cameraman/woman to record every artist that arrives for the casting. They are getting paid to
present to their client the very best and what they have been briefed to look for in an artist. You and your
agent might feel otherwise BUT the honest truth is that YOU might not be right for one job BUT right for
another. Don’t take it personally. This is a numbers industry. The casting director records your perform-
ance and sends it to the producer and the director that will direct the commercial and they shortlist. The
client has the final say as to who will be selected.

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6.5. Take into consideration that you are not the only artist vying for this position so be courteous to the other
artists that are also waiting patiently.

6.6. Do not register with two or three agencies. It causes logistical and admin issues and it looks unprofessional
from your side.

6.7. If attending an Alcohol Commercial casting BY LAW YOU MUST BE LEGALLY 25 YEARS OLD AND
OVER.

6.8. If you are not a S.A. Citizen ensure your work permit and all documents are in order.

6.9. Know your height, bust size, shoe size, waist size, dress size, pants size, collar size, bust size etc.

6.10. The brief is only meant for YOU, selected by your agent, therefore PLEASE DO NOT send the casting
brief to friends and family. Do not post the brief on any social media networks.

6.11. You must have a TAX number.

6.12. Ensure you get all the information from your agent. That is why in our day and age you should receive the
brief via e-mail.
• Time.
• Venue.
• Dress code, wardrobe requirements.
• Shoot date/dates.
• Fee. (Keep in mind that usage is never guaranteed and you are expected to pay TAX and the commis-
sion to your agent).
• Script/dialogue.
• Specific requirements.

6.13. Ensure that you arrive on time. At least half an hour before the casting and not two hours before the cast-
ing. When taking kids for castings arriving very early exhausts them and they soon lose interest and en-
thusiasm. When the brief states from 14h00 to 16h00 it means that the casting starts at 14h00 and fin-
ishes at 16h00. Castings are always restricted to specific times in order to accommodate all the roles
needed, as well as editing and typing time to make client deadlines; therefore the casting director can
only see you in the allocated time slots on the brief. As casting is a lengthy process, you should always be
patient and be prepared to wait for a while.

6.14. If you are running late call your agent and let them know. NOT THE CASTING DIRECTOR.

6.15. Get a map book. It helps not only with castings but also in everyday life.

6.16. Once you finish with the casting, you can leave. Your agent will receive further information if shortlisted/
selected.

6.17. Ensure you do not change/alter your hairstyle after the casting. If you get selected you are expected to
look as you came for the casting.

6.18. Make sure you leave with all your belongings, mobile phone, wallet, sunglasses, keys, shoes, umbrella etc.
The casting director cannot be held responsible for any theft or loss.

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6.19. When completing the Artistes Declaration Form ensure that you give all the right information required.
Write clearly and neatly. Make a point of being honest with commercials that you have been in that might
conflict with the current casting as it may have huge legal implications for you and your agent.

6.20. The casting director/s is not an agency and they do not represent artists.

6.21. Do not take your children, friends, family to the casting. You don’t take them to work or a job interview.

6.22. Ensure that if you are selected for a call back you get to the venue on time. A call back is like a second in-
terview. Usually the director will be present for the call back.

6.23. When you get selected please ensure you arrive on time for the wardrobe call and the shoot.

6.24. As a parent taking your child to a casting, please take only the child that has been selected by your agent.
Please do not take the whole family.

6.25. Please make sure you are available for the shoot dates before attending the casting.

6.26. Please do not attend the casting if you have done a competitive product. Check with your booker/agent.

7. MALE MODELS - PLEASE NOTE

If your first thought was, “I would never be caught dead in that/posing like that” or the more crude response,
“That’s so gay,” then I would say you probably don’t want to be a male model in the high fashion/editorial mar-
ket, nor would we at SYNC recommend it for you.

Regardless of whether you go for it or not, remember that modelling (no matter the gender) is easier than it
looks. Don’t judge unfairly and be respectful of the time, dedication and hard work it takes to make it to the top
as a male model. Remember, male supermodels are small in number and the grind it takes to be successful is a
difficult one.

Oh, and before you think that a male model looks “so gay” in a magazine or strutting down the catwalk in a
questionable outfit, they make a pretty nice paycheck at the end of the day
– that should put things in perspective for you.

So you’re pretty unimpressed with your comp card and annoyed with your agent. You haven’t been booked on
any ‘cool’ shoots, mostly the boring e-com, perhaps a content shoot for socials here and there but nothing that
you’re really stoked with. What do you do? You organise your own test shoot. You #collaborate.

DM that photographer you’ve always wanted to work with and message your favourite make up artist. Create
something you’re proud of. If you have a stylist friend – even better. Offer to be the model in their next creative
project. There’s plenty of creatives out there wanting to produce cool shit and are always after a model keen to
come on board. No model should ever think they’re above a test shoot – unless you’re a Victoria’s Secret Mod-
el…and even then, we all know Kendall Jenner had to start somewhere…
Regardless, they’re crucial to any successful career, established model or not. It’s a way to stay relevant and
push the boundaries where you have the chance to showcase your versatility. Perhaps you’ve been pigeon-
holed into a specific look; you’ve always been the blonde beach girl or a common girl with the afro and want to
get into more fashion, by organising your own shoots you have the opportunity to be a part of the creative pro-
cess and determine how you want to be shot. You’d be surprised to learn that a lot of those editorials you see in
magazines are actually test shoots. Where a team of creatives have come together to execute an idea and from
there, submitted the content to the various publications. Hence why most editorials don’t pay…they’re bom-
barded with submissions so don’t exactly need too..
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Now, if you’re a bit hesitant because of money, don’t be. if you’re able to come up with a solid concept and con-
nect with like-minded individuals, most creatives are keen to collaborate without payment.
And even if it doesn’t get picked up by a magazine, having it circulate social media is just as good for exposure. It
has the potential to expand your reach to those who mightn’t have heard or seen you before and perhaps boost
your following along the way, thus opening up the possibilities for further, bigger and better, opportunities.

The Importance of posting your recent work on social media and posting behind the scenes photos (if
possible)

8. SOCIAL MEDIA - PLEASE NOTE

Please take note of how a models instagram account and social media accounts need to look.

Social Media/Networks: It is very important that you have a clean social network platform as you are building a
brand and YOU are your brand & the clients of SYNC have authority to check all the models or artist network
before they book you. In re-
gard to being signed to addi-
tion management located in
other countries please do in-
cluded their handles in your
bio as well.

Have fun on your social net-

works, just don't get caught
doing the wrong thing.

SEE HERE an example of how

your social media account de-
scription should look like for
all fashion models:


For all commercial models,

please do arrange your social
media description as the ex-
ample has shown HERE:

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 9. HOW THE PROCESS WORKS - FROM CASTING TO BOOKING THE
JOB

The television industry is a strange place, filled with loads of indecision and some odd (!) people, but on the
whole, working with a bunch of creatives and enjoying time on a commercial set is a whole lot of fun – and real-
ly worth it financially!

For those of you who have never worked in ‘The Industry’ before, here are a few guidelines...

9.1. GETTING ON THE GO

Although your agency is primarily looking at placing you within the television commercial realm, we do get calls
from Casting Directors to send through pictures of people who we feel fit the brief first, then they come back
to us and let us know who they’d like to see. Which means we need good pictures of you. It may be worth your
while to do a shoot with a reputable Photographer, so your agent can have a selection of good pics of you for
this purpose, as well as for them to be able to represent you properly on their website.

One great way of people seeing how versatile you or your child are is for you to have an online Z-Card with
several pictures of you on it. They need to have pictures and all your details – height, weight, shoe size, clothing
size, tattoos, etc. – to be able to put it up on the website.

9.2. THE AUDITION PROCESS

Talent agents are sent castings from various casting agents. Once your agent has vetted them and worked out
who we feel is suitable (based on the brief given to us), you will receive an email from your agent, followed up
by a WhatsApp/SMS/Text to advise you to check your email.

Whether you are able to make the casting or not, please let your agent know. They do occasionally recast, and if
you haven’t been, but you’ve been sent to the audition already, your agent won’t know to let you know that it’s
happening – and it may be that you didn’t go the time before because you couldn’t get there that day.

When you arrive at the casting venue, you will be asked to fill in a form and at some of them, have a photograph
taken. Do fill in the form fully. They need to have an idea of your clothing sizes etc. Please be advised that not all
model/talent agencies take the time to only select those that fit the brief, but send everybody on their books,
which means, especially in the case of children’s castings, there may be up to 50 people waiting to audition. So
moms and dads, take along some juice for the kids and something to keep them (and yourself) busy with in case
this happens. We know it can be extremely frustrating, but do be patient. If you walk in and see too many peo-
ple, and don’t want to stay, please advise the casting agent that you have been but have a problem with having
to stay as you have another appointment.

In the case of children, if they’re not feeling up to the casting, rather don’t force them to go in. This is something
that believe it or not is supposed to be fun as well as ‘work’, so don’t make them hate the idea.

Some of the casting agents come back to your agent to let them know who has attended the casting. Some of
them will let THE AGENT know whether any of their talent have been successful in either making the shortlist
or already snagged the job. They don’t contact talent directly. On the whole though, they don’t let agents know
if you haven’t been successful, so if we haven’t heard anything, and you haven’t heard anything from your agent
within 5 days to a week, consider it a no go. If your agent is advised that you or your child was not selected, they
should let you know ASAP.

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 9.3. THE CALL BACK

A call back happens when the client is undecided about who they’d like to use, and have another casting to get
that person to do something different to see if they can handle the scenario. It may also involve a case where
they are putting together ‘families’ and need to see which models work best together. In any event, you’re one
step closer to the job, so this is the second time you can pull out all the stops.

It is highly unlikely that they will go for a further call back after this, but if they do, the Casting Director and the
client know that there is a cost implication, according to the rules and regulations set down by NAMA (National
Association of Model Agents).

9.4. THE WARDROBE CALL

Once you’ve been confirmed for the job, you will be asked to attend a wardrobe call. Depending on the size of
the cast – which you can glean from the casting brief itself usually – you may be required to be there for a cou-
ple of hours. Usually the wardrobe master/mistress will be given your number to get all your sizes right, and to
advise what to bring to the wardrobe call of your own. Most often though, they will have already selected a
number of outfits for you to try on, going on the details you have given them on your casting form. It’s not only
about what looks good on you, but also how the outfit works with the clothing the other members of the cast
have on. Once again, when taking children to these calls, please do take something along to keep yourself and
the child occupied and a drink in case it takes longer than expected.

9.5. THE CONTRACTS

These days, it is no longer the Agent who deducts PAYE from the model – each and every production company
with whom the model works does it for the agency. Which means if you’re working a lot at the end of the day,
you’re going to be getting a lot of IRP5s in. And remember – although kids have tax deducted, you can recover
it ALL at the end of the tax year. Thus, your agent needs to supply the Production Company with all your de-
tails, which means we need Bank Account details, ID numbers, your Tax Number (and if you’re not registered
for tax, get onto an accountant) and your physical address. So ensure your agent has those details the moment
you know you’re keen on making The Industry one you want to work in.

As your agent, we sign contracts on your behalf, as we have a sign-up form from you appointing us as your
agent. You will also be sent through a Model Release, which we vet first, which you then sign and send back to
us.

Your agency will charge you commission – this varies from 20 – 33% depending on the agent. This commission
is the money YOU pay THEM for finding you work. And just so there’s no confusion, the client pays pays the
Agency a Booking Fee. That’s what your agent is being paid for doing all the behind-the-scenes work for them.

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 9.6. THE SHOOT

As soon as your agent has details of when and what call time (that’s the time you arrive on set – promptly!)
you’re booked for, they will let you know, along with any other details and maps to the venue or studio. PLEASE
DON’T BE LATE! If you have trouble on your way there, contact your agent telephonically so they can let the
Production Company know. Or if you have been contacted by the Production coordinator, keep their number
to hand.

Please don’t arrive with a huge entourage. Just you, unless the model is a child, then one parent is allowed to
accompany the minor.

Unless told otherwise, always arrive with clean hair and clean face. Ie. NO MAKE-UP. There will inevitably be a
hair dresser and make-up artist on set. If you have been asked to bring specific clothing with you, please do so!

A lot of the time on set is spent in ‘hurry up and wait’. When you arrive, let the people know you’re on set. They
will either tell you to hang around and have some breakfast (they usually supply breakfast, craft – tea and cof-
fee and snacks – and lunch on set – so if you have any allergies or special needs, do let them and us know), or
they’ll take you straight off to hair and make-up. From there it’s usually to wardrobe. So try not to eat or drink
anything that may mess up the make up or clothing!

Once again, take a book or some work in case you have to do more of the waiting than the working. This is how
it goes many times on set, so please don’t get frustrated or tetchy. When it comes to children, many companies
will have employed a child-minder who will spend time playing with them.

Please never discuss your fee with other models. (Unless you think they’re really good and are being over-de-
ducted by their agent – then recruit them for your agency! – only joking...) Main reason is because some models
may be used more in an ad, even though you’re all on set the same amount of time, and fees are worked out ac-
cordingly.

10. MODEL CATEGORIES

There are many types of Modelling categories, each with different requirements. These include:
Magazine Covers, Fashion / Beauty editorials, Advertorials, Catalogue, Retail Campaigns, Runway, Commer-
cials Stock / Image library, Corporate / In House, Viral, Film and Television.

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 11. GROOMING - HOW TO LOOK LIKE A SYNC MODEL
The Attire of a SYNC Model in the industry:
This is how SYNC Models should dress to castings and go-sees, unless stated otherwise (from the Casting
Brief) and if-applicable.
NOTE (always body fitting and high fashion) - “Dress for the Job you want”
When a person looks at you they should say “ you are with SYNC right” based on these examples and the way
you look!
YOU ARE & REPRESENTING A BRAND and PRESENTATION IS EVERYTHING…

11.1. FEMALE AND MALE (FASHION AND COMMERCIAL)

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 12. MAKE-UP
Why should Models wear Make-up but keep it Natural at the same time :

Makeup is used as a beauty aid to help build up the self esteem and confidence of an individual.
Makeup makes your face stunning, also it protect your skin from sunlight. You’ve got natural looks while in
makeup, it will enhance your natural beauty and improving your self confidence.

It is suggested to wear a little make-up to castings and jobs as it will possibly improve your chances of securing
the job. We want all our models to feel confidently beautiful when attending possible job opportunities.

Below are examples of how SYNC Models make-up should look, when attending castings, jobs, etc(unless
stated otherwise by SYNC…

12.1 FEMALES

12.2. MALES
It is suggested to wear a little make-up to castings and jobs however we at no point want to damage your masculinity in anyway
whatsoever therefor these are ONLY suggestions. (Examples below are male models who wear make-up and keep it natural)

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 13. WHAT YOU MUST KNOW
13.1. It takes up to 2 years to successfully launch a Models or an Artists career.

13.2. You must attend your castings and follow the brief provided by your Booker. You have to re–shoot and
update your Portfolio and Composite cards at least every 6 months and stay abreast with the latest fash-
ion trends.

13.3. You must add all the bookers email addresses as VIP’s on you email account, so notifications can be re-
ceived about castings and you can keep track of it.

13.4. Agents are NOT Private Banking Institutions or Personal loan facilities. Your personal financial status is
of no concern to your Agent. They run a Professional Business and are under no obligation to advance
you fees.

13.5. You have to maintain your appearance. The most frequent complaint by Clients is that Models look noth-
ing like their photographs in their portfolio or on their composite cards. You may under no circumstance
change your appearance without prior permission from your Agent / Booker. When attending a casting,
go – see or shoot, make an effort to look like the individual in your portfolio. Ensure that you take a bath
or shower before attending. Make sure your hair and skin are neat and clean and that you have groomed.
Your apparel must be fashionable, neat and clean. Remember you only have one chance to make a first
impression. Ensure that it is a positive and lasting impression.

13.6. You may not have more than one Agent. Your Mother Agency will place you with out of town or Interna-
tional Agencies.

13.7. You may not take a Direct Booking. All bookings must be handled by your Agent. They hold your chart and
booking schedule and have a record of all the work you have done. They are also familiar with all special
provision maintained within your contracts e.g. You have shot a cellular phone commercial that states no
competitive products. You accept a direct booking to shoot for a competing cellular provider. 

The outcome: serious legal ramifications.

13.8. It is unprofessional and unethical to discuss your earnings with other Models. Your Booker might have
demanded a much higher fee for you and discussing this could have serious repercussions.

13.9. You are entitled to copies of your contracts. A professional and pro – active model is not only entitled to
copies of your contacts but should insist on it. This does not mean that you can contact Clients directly.
Under no circumstance is this allowed.

13.10. Never phone your Agent or a Client and ask them for directions. All Models must buy a map book for
the city, cities they work in or use your mobile GPS/ Google Maps. You must be self sufficient and always
be on time.

13.11. Never sign any documentation when on set. If a Client insist, call your Agent immediately.

13.13. Special requirements re: nudity, partial nudity, a hair style or colour change for shoots will be discussed
at time of booking or casting. This cannot be forced upon or be insisted on at the shoot. Contact your
Agency immediately.

13.14. Improper behaviour by a Client or fellow Model must be reported.

13.15. Please ensure that you understand the fee structures used by the International Model Industry. All
NAMA Agents follow and abide by International norms. Booking Fee / Handling Fee my not exceed 20
percent and Commission may not exceed 20 percent. Ensure that your Agent explain the fee structure to
you in detail.
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13.16. If an International Model is in South – Africa for a long period of time, 6 months for example, he or she
must pay 25% PAYE. If the Model is flying into the Country for a particular assignment and will thus be in
the Country for only 3 days, he or she will be eligible to pay PAYE of 15%.

13.17. All Models / Artists / Talent / Children must pay 25% PAYE unless a Tax Directive can be obtained.

13.18. Models /Artist / Talent are Independent Contractors. The correct code that must appear on your IRP 5,
in order for you to claim back at the end of the fiscal year is CODE 3616. You would be able to claim back
commission payable to your Agent, petrol costs, magazines, make-up etc. However, for longer periods of
employment such as 6 months shooting a Motion Picture as an example, the CODE 3601 must be used.

13.19. It is your responsibility to collect your IRP 5’s from the Clients whom you worked for during the finan-
cial year. It is also your responsibility to pay over your Taxes at the end of the financial year. This is not
your Agents responsibility.

13.20. It takes approximately 60 – 90 working days before you will be paid for work you have done.

13.21. With the exception of Catalogue, Fashion or Beauty editorials, your fee is divided into 2 sections. A day
rate and a usage fee. The Day rate is paid because you physically went to a location and shot a commercial
etc. The usage is paid only if you are featured and recognisable. This gives the Client the right to use im-
ages shot for a specific period of time. You do not receive these 2 amounts at the same time. Generally
you will wait 45 days longer for the usage fee.

13.22. There are generally 3 categories at any working Agency:


New Face: This is a new Model starting in the Industry and would need a lot of attention as your Portfolio
and composite cards needs to be built. From time to time your Agent may ask or expect you to do
magazine shoots or a runway show for free as to give you the opportunity to attain tear sheets or ramp
experience.

Intermediate: A Model that has worked successfully for about 2 years. A strong portfolio, a proven track
record and strong working relationships with clients.

Special Booking: These are Models that are instantly recognisable. They have worked successfully in
South Africa and abroad and can thus demand much higher fees.

13.23. A “New Face” cannot earn the same as an established or International Model or Artist. This will be left to
the discretion of the Agent.

13.24. A Shoot day is a working day. The Model / Artist / Talent go to a specific location or Studio to shoot a
commercial, catalogue, fashion or beauty editorial etc. The shoot day can be either a full day or half day
booking. When shooting a commercial, there are no half days. A Full day is 10 hours for a local Client and
11 hours for an International Client. When shooting Stills a half day is 4 hours and a full day is 8 hours.
Always notify your Agent of the time you completed your shoot in case of overtime.

13.25. A Hold day is when you are on standby for the client or if you are on an away shoot, it would be the day
that you would not be needed.

13.26. A Weather day is when you were booked for a shoot but as the term suggest, you are unable to shoot
due to weather conditions.

13.27. A Travel day is applicable only for out of town shoots. The days that you are required to travel to and
from a far out location.

13.28. A Fitting is when you are required to go and fit the apparel you will be wearing at the shoot or Runway
show.

13.29. A Rejection fee is paid if the Client decides not to use the images or commercial you shot.
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13.30. Renewal fees are paid if the Client decides to extent the use of your images or commercial for a specific 

period of time.

13.31. Equity is a term that refers to the use of bit parts. This is considered to be a specialised area. Hands,
feet, eyes 

etc.

13.32. A Go – see is an appointment set up for you to meet and greet Clients. It gives them the opportunity to
view your Portfolio.

13.33. An Option means that you are not a 100% confirmed for a job. It is a tentative yes and you need to be 

available on the day until you have been notified that you have been released.

13.34. Booking/booked means that you have been confirmed for a job.

13.35. Should your agent or a staff member of SYNC give you money or assist you in transport in the form of
SnT’s to jobs or castings, the artist should reimburse the agency for work done on the artist behalf , a
verbal note will be made and the artist is liable to then sign SnT slips.


14. WHAT YOU MUST KNOW - FEES

14.1. The Agency will charge a 20%  booking fee on all The Model/Artist’s receipts for work to their/our Clients
completed by/for The Model, which will become payable in the future from all contracts entered into by
The Agency on The Model’s behalf. The Agency, as Mother Agent, charges the model a 20% commission
fee plus VAT out of the negotiated model fee. Therefore, the total deduction will be 33,33% (one third) of
the total fee invoiced to the client.

14.2. The Agency will charge a 20%  booking fee on all The Model/Artist’s usages/residuals to their/our Clients
completed by/for The Model, which will become payable in the future from all contracts entered into by
The Agency on The Model’s behalf. The Agency, as Mother Agent, charges the model a 20% commission
fee plus VAT out of the negotiated usages/residuals model fee. Therefore, the total deduction will be
33,33% (one third) of the total fee invoiced to the client.

FEE BREAKDOWN: Below is an example of the breakdown of booking fees and commissions charged to the client and to
the model, as well as the PAYE deduction (personal tax payable to SARS). Please note that should the Agency Service Fee
to client be either higher or lower than the 20 percent norm, the model commission will be adjusted accordingly, so that
at no stage will the Agency earn more than one third of the total rate billed to client:

Model gross fee: R100,000.00

Agency service fee to client

(on top of model gross fee): R20, 000 plus 15% VAT(R3000) = R23000.00

Commission fee charged to model

(out of the model gross fee): R20, 000 plus 15% VAT(R3000) = R23000.00

PAYE (25% of model gross): R25, 000

Total invoice to client: R120,300.00

Less agency service fee&vat: R23,000.00

Less model commission&vat: R23,000.00

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 Model nett fee: R77,000.00

Less PAYE (if deducted by client): R25, 000.00

Total in pocket after tax: R52, 000.00

14.3. As the Model/Artist is an independent contractor, the Agency shall not be liable for P.A.Y.E. The South
African Revenue Services ("SARS") has determined that the client is liable to deduct the P.A.Y.E. and The
Agency will reflect such to the Model/Artist. Shall you require any further information, please click on the
following link: https://www.sars.gov.za/AllDocs/OpsDocs/Guides/LAPD-IT-G05%20-
%20Guide%20on%20the%20Employers%20Tax%20Responsibilities%20wrt%20Artists%20Models%2
0or%20Crew%20in%20the%20Film%20Industry.pdf

14.4. The Model/Artist appreciates that s/he is in business for himself/herself, as an independent contractor,
and is solely responsible for payment of any and all taxes, which are due and payable.

14.4. The Model/Artist shall collect from the contracting client all IRP5 forms and claims issued by SARS.

14.5. The appropriate taxation percentage of 25% will be deducted and is claimable back from SARS after the
Model/Artist’s financial year end.

14.6. Where the Agency attempts to collect payment for models/artists, the Model/Artist acknowledges that
payments may take longer than the average 60  to 90  (working) days, depending on the client and when
usages are flighted in the case of a commercials and the alike. The Agency is under no obligation to make
payment until funds are received from the client. Therefore, the Agency will not pay any advances to any
Model or Artist, subject to clause 12. The Model/Artist acknowledges that, whilst potential clients are be-
lieved to be reputable and creditworthy, the Agency does not guarantee, and is not responsible for, the
payment of fees and expenses in relation to such engagements. The Agency shall not be liable to the
Model/Artist should any engagement prove unsatisfactory in any respect.

14.7. The Model/Artist shall NOT accept any cash whilst on set, subject to the Agency’s consent.

14.8. The Agency does not guarantee any engagements. The Agency, in its sole discretion, will only submit the
profile of the Model/Artist should the Agency deem the Model/Artist suitable for any particular engage-
ment.

15. WHAT YOU MUST KNOW - CASTING FOR SOUTH AFRICA FASHION
WEEK AND AFRICAN FASHION INTERNATIONAL
15.1. SAFW
15.1.1. The initial step in the casting process - The agency (SYNC Model Management) will submit all new faces
z-cards selected by us.

15.1.2. The new faces selected by SAFW will then be invited to a SAFW NEW FACES PRE-CASTING.

15.1.3. ONLY IF you are then invited to the main castings, at the pre-castings, you must attend the model train-
ing scheduled at a specified time and date, at SAFW offices. If you do not attend the model training, you
will not be allowed to cast at the main castings.

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15.1.4. What to wear at the main casting for female fashion models:

• Short skirt/dress so that SAFW can see your legs. NO JEANS!

• Hair tied back neatly in a ponytail; you may be asked to take it down
• No wigs, weaves or braids to be worn by black girls. Wear only your own natural hair.
• Very little make-up
• Clean nails: fingers and toes
• No chipped, colour nail polish
• NO PLATFORMS to be worn – see below examples of platforms
 

15.1.5. Female fashion model requirements for SAFW:

Height: 1.74m or taller – no shorter models will be considered

Must be in proportion – hip measurement - across seat must be no bigger than 93cm
Have good skin, no scars or pimples
No visible tattoos
 
15.1.6. What to wear at the main casting for male fashion models:

• Neatly groomed

15.1.7. Male fashion model requirements fro SAFW:

Height: 1.83m or taller – no shorter models will be considered

Waist: 32
Have good skin, no scars or pimples
No visible tattoos

15.1.8. When you have booked a job for a designer at the main casting, you will then be sent a fitting schedule
that you must memorise and ensure that you attend. Keep in mind the following:

Be on time for your fitting call times on, please.

Any late model will be cancelled. The designers need to see all the models in the line-up together – designers
cannot start the fitting when models are missing.

• Girls must remove all nail polish from finger and toenails before fittings.
• Models must take a gown or wrap.
• Girls must please bring a selection of shoes - black and neutral, beige or brown courts and strappy sandals if
they have.
• Guys to take black/white sneakers. 

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15.1.9. Please make yourself aware of the following regarding rehearsals and backstage etiquette:

• For rehearsals, all models need to take along thick socks – they cannot walk on the runway barefoot or in
shoes.
• For backstage, all models to take a gown or wrap and slippers for between changes, between shows.

15.2. AFI

15.2.1 CASTING BRIEF is as follows:

• Women & Men


All Ethnicities

Height: Women - Min. 1.74m (5’9”) / Men - Min. 180m (6’0”)
Size: 30 – 32 (Max Hip of 92cm for Women)
• No models under the above height restrictions will be seen.
• Wardrobe:
Please ensure you wear fitted clothing to allow a clear impression of your body proportion. NO JEANS.
• Make-up/ Hair:
Minimal to no make-up, Hair to be tied back.
• Composites (Z-cards):

All models will be required to bring 4 composites with them. Cards will only be taken from those models op-
tioned. Optioned models will be required to remain to be Polaroid-ed and measured.
• Designer / Brand: Various
• Availabilities:
Please ensure that you are available for all show /fitting dates to be held at specified venue.
• Fittings
Detailed schedules and venue details will be issued. (Fitting dates might change due to out of town designers)
• Rehearsals
On Show Days. Detailed schedules will be issued.

14. Model Glossary

Common model terms to help your career as a model

A
Agency - see Model Agency or Casting Agency.
Accreditation by SYNC - to take with at all times when attending castings, auditions and fittings.
B
Book - see Portfolio.
Booker - a booker is someone who works in a model agency and keeps track of which clients hire which models.
Book-out - Notification to your agent that you're not available for a casting or job, for either professional or
personal reasons. You are not available at this time, the clients cannot book you during that time, you've
"booked out".
Buyouts - This is the payment for the use of model pictures. Often this is negotiated on top of the day-rate and
sometimes it's included. The type of use must be set (poster, advertisements, internet, TV etc.), as well as the
run-time and the countries.
C
Call-time - The time at which a model must be at the location and ready to work.
Call Back / Recall - after the first casting a callback or recall is held to narrow down the selection process. It is
not unusual to get a callback before getting a job or being turned down.

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Casting - Castings are notices of modelling jobs which are made to models, casting agencies, or on modelling
websites. They show details of the types of models required for an upcoming production. This could mean a call
where every model can apply or a date on which (preselected) models introduce themselves to the client, who
will then make the final decision. The client sets the requirements and makes his/her choice.
Casting Agency - Casting agencies are agencies specialised in finding talented people for different fields like
modelling, singing, acting, dancing and others. They work similarly to scouts. They search for perspective per-
sons that could participate in different kinds of projects like TV, photo, video, advertisement casting and others.
Usually the models in a casting agency doesn't have an exclusive contract and can work for different agencies.
Casting Detail Sheet - Information sheet for the model, which contains all important information about a cast-
ing: call-time, direction, client etc.
Catwalk/Runway - Catwalk or runway describes a narrow, usually elevated platform that runs into an auditori-
um, used by models to demonstrate clothing and accessories during a fashion show.
Close Up - In film, television or photography a close-up tightly frames a person or an object. Close-ups are one
of the standard shots used regularly along with medium shots and long shots.
Composite Card - Also referred to as a comp card, sedcard, (zedcard) or model business card. A composite card
is a piece of card which is printed with at least two photos of you in various poses, settings, outfits and looks
(the widest variety possible). It includes your name, your contact information, usually your agency's info and all
your stats. Comp cards come in lots of different formats depending on the city, agency and the type of model
you are. Agencies will usually issue comp cards for you after they sign you. A composite card serves as the
latest and best of a model's portfolio and are used as a business card.
Contest - A contest in this case mostly refers to a model contest. This is an event in which models engage in
competition against each other, often for a prize or similar incentive. Modelmanagement.com runs it's own in-
ternational Fresh Faces contest annually.
Copyright - Copyright is the set of exclusive rights granted to the author or creator of an original work, includ-
ing the right to copy, distribute and adapt the work. These rights can be licensed, transferred and/or assigned.
Cover Shooting - A photo shooting for a cover of a magazine. Depending on the magazine it has great signific-
ance for the awareness of the model.
Cuttings - Documented releases of a model in magazines, catalogs or other medias.

E
Editorial - Photographs made to illustrate a story or idea within the context of a magazine. These are usually
assigned by the magazine.
F
Fitting - The session that takes place before the photo shoot where the clothes to be modelled are fit onto the
model. Based on the model's particulars, the clothes are usually altered to fit. When you go to a fitting, be pre-
pared to stand around partially clothed all day long, in front of several people. These people will usually be styl-
ists, seamstresses and designers. The fitting is often included in the day-rate.
G
Go&See - A model's appointment to see a potential client, to present his book and his - or herself in person and
to leave a good impression. Often a client keeps the models in mind for his next shoot/job.
H
Hair Stylist - A hairstylist is someone who cuts and styles hair. He or she often offers other services such as
colouring and hair extensions. He or she cares for the perfect hair style of the model at the shooting, runway
show or event.
Head Sheet - A poster displaying head shots and information about models represented by a modelling agency.
L
Lingerie - Lingerie is the word use for alluring undergarments.
Location - Any place where a shoot (photography or film) takes place. When you are on location, it means you
are outside the controlled environment of the studio or soundstage and should prepare accordingly.
M

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Make-Up Artist - A makeup artist (MUA) is an artist whose medium is the human body, applying makeup and
prosthetics for theatrical, television, film, fashion, magazines and other similar productions including all aspects
of the modelling industry.
Model Agency - A model agency is a company that represents fashion models, to work for the fashion industry.
These agencies earn their income via commission, usually from the deal they make with the model or the client.
The model agency presents the models to the clients, promotes them to foreign agencies and is in charge of the
models chart, book, portfolio, buyouts, travel etc.
Model Release - A legal document provided by the client/photographer and signed by the model or agent. It
gives permission to the photographer to use photographs taken at a particular sitting. If photographs are used
without a release, or in a way different from what is stated in the release, then the model can sue for breach of
contract.
N
New Faces - New Faces or newcomers are models who are new into business. They are just starting their ca-
reer and usually don't have a professional book done.
P
Plus Size - Plus-size model is a term applied to a person who is engaged primarily in modelling plus-size cloth-
ing. Plus-size models also engaged in work that is not strictly related to selling large-sized clothing, e.g., stock
photography and advertising photography for cosmetics, household and pharmaceutical products and
sunglasses, footwear and watches. Therefore plus-size models do not exclusively wear garments marketed as
plus-size clothing. This is especially true when participating in fashion editorials for mainstream fashion
magazines.
Polaroid - Polaroid photos is a special type of photos that are used in modelling business. Polaroids are usually
needed for agencies or scouts to see the natural look of the model. This is something every model needs in
their portfolio if they intend to be serious in this business. Modelmanagement.com offers professional polar-
oids for new models who require them or for professionals who need up to date polaroids.
Prints - Prints are printed negatives, the real photos.
S
Sedcard - See Composite Card.
Senior model - A senior model is a professional model in his 40s/50s/60s. As the average age is constantly rais-
ing, the advertisements go back more and more to older models to approach their target group. A senior mod-
els often has a good book as they can show a lot of experience or after easily being booked for ads they get pub-
lications from the beginning on.
Set - This is where the action of shoot takes place usually within a professional studio or within a location. It in-
cludes all the elements which make the shoot; for example the lighting, camera, art direction and art directed
scenery.
Shooting - Shooting in general means the implementation of photo or film shoots.
Stock Photos - Stock photography is the supply of photographs licensed for specific uses. It is used to fulfil the
needs of creative assignments instead of hiring a photographer. Today, stock images are usually presented in
searchable online databases, where they are then purchased and delivered online. Often, they are produced in
studios using a wide variety of models posing as professionals, stereotypes, expressing stereotypical emotions
and gesticulations or involving pets.
Stylist - The stylist is in charge of the outfit of the model and discussing at length with the photographer or dir-
ector, about theme of the shoot.
T
Tear-sheet - sometimes written 'Tear sheet' is a term used by Advertising agencies to denote a page cut or torn
from a publication to prove to the client that the advertisement was published. Media buying agencies are of-
ten required by clients to provide tear sheets along with a post analysis of any advertising campaign.
Test Shooting/TFP - An agreement between the model and photographer to whereby they work for each other
on a mutually beneficial basis. No fees other than sharing film-and-developing expenses are involved. They
work together on a new idea or on their portfolios. The photographer provides a selection of prints from the
shoot in recognition of the model's time commitment.

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U
Usage - Models get paid for each different medium in which their photograph is used. These different medi-
ums, or usages, may include: consumer magazines, trade magazines, product packaging, print ads, bus ads,
subway ads, billboards, magazine covers, direct mail, magazine editorials, posters, catalogues, brochures, point-
of-purchase (point-of-sale or p-o-p), annual reports, book covers, kiosk, duratrans (those big portable bill-
boards that are towed around behind trucks), newspapers, etc. The model receives an additional fee for each
usage the client buys. Usages also vary according to time and region. The longer the ad runs and the more mar-
kets in which it appears, all drive up the model's fee. The largest usage is the unlimited time usage, worldwide
buyout. That means the client can plaster the photograph across every city in the world in every possible usage
until the end of time.

We are open Monday - Friday 9am - 5pm and sometimes Saturdays 10am - 3pm.
You can call or email us for any general enquiries.
Landline: +2710 900 1254  |  Mobile and After hours: +2781 794 9070

If you are aware of anyone that wants to become a model please advise them to submit an application,
to the email:  scout@syncmodels.com

Any and all enquiries please do not hesitate to email:  Info@syncmodels.com

At SYNC Model Management we are a family, having said that we care for all our models and talent
and only want to see you all succeed in your career.

PLEASE REFER TO THIS ACCORD IF YOU ARE UNSURE OF ANYTHING.

ALL OUR BEST, ALWAYS

THE SYNC TEAM

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