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Partner Channel Management in SAP CRM
Partner Channel Management in SAP CRM
In order to deliver a full channel solution, PCM capabilities leverage following core
strengths of core SAP CRM:
Web Channel
web channel capabilities are extended to partners
Traditional CRM
o CRM module, i.e. Sales, Service and Marketing, capabilities are
extended to partners while being tightly integrated with direct processes
PRM
o enables relationship management
o enables collaboration between brand owners and their channel partners
For many organizations indirect partners are playing key role in driving or
influencing growth in percentage of revenue.
A channel partner network have greater influence by market segment and
geographically
Companies can sell to partners or collaborate with partners.
By leveraging channel partners companies can drastically lower their cost of
sales and services.
Thus it is becoming important to streamline indirect channel operations and to
have efficient interaction with the partners.
PCM Functionalities involved:
Partner Management
Collaborative Showroom
o Open Catalog Interface: Transferring Data to the Partner Shop
o Generating Leads in the Collaborative Showroom
Access Control Rules
SAP PCM is divided into following main business areas:
Structure of Indirect Channels: