Mompreneur Announces Brand Relaunch of Therapy Weights for Special Needs

Kids and Seniors

Safe Harbor, FL, June 27, 2020 --(PR.com)-- MightyLytes announced that it is raising $30,000 via a
rewards crowdfunding campaign to relaunch their line of unique pediatric therapy weights with expanded
offerings for seniors and young athletes. MightyLytes is a newly-branded reboot of MightyTykes, the
brand founder Isabella Yosuico was forced to abandon after a prolonged dispute with her original
investors, an ordeal covered in the Tampa Bay Times.

“I’d envisioned this as a personally meaning-filled, small business that would enable me to support my
family,” said Yosuico. “It also serves as a platform for the message that we’re all ‘Different by Design’
and can leverage life challenges to grow and to help others. I’m very grateful and excited for the chance
to fulfill my original vision.”

MightyLytes are water-resistant, low-profile, lightweight wrist and ankle weights that provide gentle
resistance, sensory input, and stability for kids and adults of all ages, for therapy and fitness. They’re
available in child and adult sizes, in weights ranging from one-eighth to one pound. MightyLytes are used
in some of the nation’s top hospitals, including The Johns Hopkins Kennedy Krieger Institute, All
Children’s Hospital, and Shriner’s Children’s hospitals, as well as in therapy practices and homes
worldwide.

In addition to special needs kids, Yosuico’s new line is set to feature expanded offerings to seniors and
athletes.

“The weights are light and low-profile enough to add gentle resistance to youth sports like baseball or
cheerleading and to power up routine daily activities for seniors,” Yosuico said. “They can also gently
stabilize tremors.”

Yosuico originally developed the weights to help her son Isaac, who has Down Syndrome. Learning he
would suffer from hypotonia - poor muscle tone and weakness - Yosuico sewed a small pair of weights in
her basement. Isaac’s physical therapist - an expert doctor of physical therapy and ultra-athlete suggested
they would be useful in treating many different conditions and populations.

Yosuico launched in 2015 after being approached by an investor. The brand quickly grew to sell through
six international retailers including Walmart.com, Amazon.com, and Amazon international in five
European markets, far exceeding her own projections - but not the grossly inflated goals set by her
investors.

To learn more about MightyLytes’ corporate values or products, visit www.mightylytes.com. To give to
their crowdfunding campaign, please visit
https://ifundwomen.com/projects/mightylytes-reboot-challenge.

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Contact Information:
MightyLytes
Isabella Yosuico
727.337.6100
Contact via Email
www.mightylytes.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/815650

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