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Newsletter Sample Rose
Newsletter Sample Rose
Subject Line: This Week’s News for the Hotel and Lodging Industry
Pretext: Cases of COVID-19 in the US skyrocket to highest amount in the world, the Senate
passes $2 trillion CARES Act, and multiple states pass stay-at-home orders.
“I knew exactly what to do. But in a much more real sense, I had no idea what to do” –
NBC’s The Office and the world’s favorite boss, Michael Scott, who has conveyed our
current feelings into words.
Here are a few of this week’s top news stories impacting the hotel and lodging industry.
1. The U.S. beat the world in the highest number of coronavirus cases this week.
Do we get money?
Depending on your income, you might. The CARES Act is an aid package that has been put in
place to provide emergency relief to Americans amidst all the chaos. Basically, people are
getting some cash money. Most individuals making less than $75,000 can expect to get $1,200
from the government. This amount varies based on whether you’re single or hitched, as well as
your number of kids, etc.
Marriott’s major data breach: Marriott International sent out a recent notification to about 5.2
million guests that they had undergone a data breach between mid-January and late-February that
could have potentially given a person or two personal guest information. Marriott is still
investigating, but the company doesn’t believe that any residential addresses or credit card
information was accessed, so not to dramatically worry.
We Travel Forward paves a way to maintain support for their business: A new online travel
directory helps consumers to pay for their hotels and lodging now and use them later in order to
support the hotel industry and ensure that traveling is still available after the pandemic.
Crestline Hotels & Resorts gains two more hotels: The Hampton Inn Birmingham/Mountain
Brook in Birmingham, Alabama and the Homewood Suties by Hilton in Augusta, Georgia were
both turned over to Crestline Hotels & Resorts to manage.
Aimbridge Hospitality appoints Erica Hageman: Erica Hageman has been appointed as the
new Chief Government Affairs Officer for Aimbridge Hospitality. Erica will be responsible for
ensuring that Aimbridge hotel owners are informed about legislation news and government
information.
A good giggle:
And that’s it for this week’s briefing! Hope to see you back here soon! – Ashtin