Research Methods

Content Analysis:

Area of concern: Food Industry.

Organization: Gourmet Pakistan.

Interviewees: Jaffer Hussain Malik (Senior Manager).

Founder/ Owner: Chaudry M.Nawaz Chattha.

Codes Structure Content Analysis

● Trust ● We gourmet believes that

successful business is based upon
trust and trust is built by giving By listening and observing the interview
constantly quality food. we can infer that Gourmet’s focus is at
providing healthy and good quality food.

Moreover, it is innovative and flexible

● Gourmet first priority is to provide
hygienic food in affordable prices.
● Hygiene
● To compete in this modern world
gourmet is maintaining its pace
with the help of latest machines,
● Innovation
production plants. Also fulfilling
ISO rules and regulations.
company which can prefer diversification
and launch new products. Also creating
value for customers by providing them
high quality food in affordable prices.
Gourmet also taking care of their
employee and fulfilling also legal
procedures. In conclusion, we can say
that Gourmet’s is going in right direction
and can become international brand very
soon.

● Gourmet is highly appreciate

diversification and also moving
towards new products day by day.
Like from sweets and bakers to soft
drinks.
● Diversificati
on

● We take care of our employees and

also provide them accommodation
and food .We also developed a
mess for our employees.

● Employees ● To maintain our quality

satisfaction Gourmet has given contract to
third party to check quality of
food which take random samples
● Third party of products and ensure quality.
quality
assurance