1) Analyse advantage and disadvantage of doing business in a multicultural

environment.
Cultural Diversity leads to Higher Morale
When diversity is managed well, and employees are subject to cross-cultural or diversity and
inclusion training, the result is that all people feel validated and considered important no
matter their differences. Giving employees the opportunity to work with people who bring
different skills and views to the table helps them recognize that everyone is important for
different reasons. Feeling valued improves the morale of each worker and promotes
positivity in the workplace.
Advantage: Growth and Learning, Cross-cultural Understanding
If you manage your multicultural team well, your employees will all benefit. They'll learn
about other cultures, and how to interact across cultural barriers. That can be an  asset in
their careers. They may also have a chance to practice any foreign languages they know,
which is important to stay fluent.
While homogenous groups may naturally get along better, in an increasingly diverse world,
cross-cultural understanding creates a better working environment and a better world.
Rather than relying on a crutch of old-world prejudices and misconceptions, diverse work
groups improve internal climates and external results for businesses
Cultural Diversity has Worldwide Influence, Familiarity with Diverse Markets
In an increasingly globalized economy, culturally diverse workforces can help companies
expand their business. The ability to communicate effectively in different parts of the world is
a key benefit, as well as knowing how to create relationships and understand the cultural
nuances and differences in doing business in foreign countries. With a workforce that
understands these concepts, you create the opportunity to effectively develop your business
in a global market.
A multicultural workforce can help your company expand into geographic and
demographic areas that might otherwise be unfamiliar to your firm. Workers from other
cultures, for instance, have an intimate knowledge of the foods people enjoy, the music
they listen to, even the styles and colours of clothing they find most acceptable. This is
knowledge that can be put to effective use in marketing your products to new groups of
consumers.

Cultural Diversity increases your Community Relations

Many communities are becoming increasingly culturally diverse. It’s important that
companies recognize this and mimic the communities that they serve. Companies need to be
able to communicate effectively with customers and understand their needs, no matter the
customer’s language or culture. Having people on staff who have the background and skills to
do so are vital to an organization. Communities and customers also prefer to engage with
those that employ people who are similar to them. For this reason, hiring and managing
diverse cultures is an advantage in a competitive market space.
Culturally diverse workers are one of the greatest assets your business can have. Although
workplace diversity comes with some challenges, the benefits more than outweigh the
difficulties you may encounter, especially with the use of proper management
techniques and training
Advantage: Different Perspectives, Creative and Innovative Thinking
If everyone acts and thinks alike, you’re likely to see the same-old, same-old when it comes
to approaches to products, distribution, marketing, management and sales. However, when
several people approach problems and challenges from varied perspectives, you’ll discover
more creative solutions. Research suggests that diversity increases innovation and
improves market growth.
People from different cultures see the world in different ways. They're raised to have
different priorities, different beliefs in what's possible and appropriate, and they learn
different methods of getting the job done. That's a big advantage when you need
some out-of-the-box thinking for your latest project.
When people from different backgrounds and cultures work together, they are exposed to
varying viewpoints and ideas. This helps people become accustomed to hearing and sharing
different perspectives and presenting their ideas. Allowing culturally diverse employees to
brainstorm brings a wide variety of solutions to the table. Solutions based on different
experiences and schools of thought. With more ideas to choose from, you improve the
chances of finding the best possible solution
.
Disadvantage: Difficulty in Transitioning
If your company is just beginning to recognize the potential of diversification, there will
likely be challenges to creating a more diverse work environment. Old ways of thinking and
entrenched prejudices may hinder your efforts and create tension and conflict.
Additionally, as cultures collide, there may be misinterpretations of meanings. What’s
funny to one culture may be considered disrespectful to another. Management needs to
buy in and educate employees across the board if workplace diversity is to have its first
measure of success.
Disadvantage: Short-Term Cost Outlay
Depending on how long you’ve been in business, you may have already learned a great deal
about accommodations in the workplace. Just as the Americans with Disabilities Act
brought significant changes to some businesses at a financial cost, so will diversity require
some flexibility. For example, if you have employees who are practicing Muslims, you’ll
need to give them time and space for daily prayer. Transgender employees may need their
own bathrooms. As your employees become more diverse, you may face associated costs
that you hadn’t considered.
Although the transition to a diverse workplace can be difficult, employers across the
country and the globe are making moves to diversify. They’re finding it’s worth the effort
and the investment and that the results are both morally and financially rewarding.
Disadvantage: Different Styles of Collaborations
Reaping the benefits of multiculturalism takes a conscious effort, though. Different cultures
have very different styles of collaboration. Many Asian and Central American cultures
place a high value on developing a team consensus before moving forward. U.S. culture
puts a greater emphasis on individual thought and action. In other cultures, questioning
your superior or telling him bad news is a terrible faux pas. You'll need to balance the
different styles to get the benefit of different viewpoints.
Disadvantage: Paperwork Challenges
One disadvantage of developing a multicultural workforce is the paperwork. The U.S.
has strict visa requirements for bringing workers from overseas into a company. The
regulations vary from country to country, and over time. You shouldn't let this stop you,
but it'll probably take more effort than hiring someone from Indianapolis.
Disadvantage: Steep Learning Curve 
Dealing with customers or vendors from other cultures or other countries presents a lot of
challenges. Around the world, many countries approach handshaking differently from those
in the U.S. In Turkey, for example, you squeeze gently, not firmly, and hold the other
person's hand for a long time. Having staff familiar with other cultures gives you a quick
source for "how to" advice on cross-cultural communication. They may also be able to
speak the customer's language such as Spanish, German or Japanese.
The downside is that in a multicultural workplace, the same problems can crop up in the
office. It may take time and guidance for all your employees to learn and understand each
other's customs and body language .