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    The Big Idea 2018 Case Entry Template Blank

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    This document outlines a marketing strategy for a campaign including objectives to target a specific market, key messages about a product or service's unique selling proposition, and major executions to communicate these messages through integrated marketing communications. Metrics will track the campaign's success in achieving its objectives for this target audience. The strategy provides a framework to develop an integrated plan around a big idea to benefit a defined consumer group.

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    The Big Idea 2018 Case Entry Template Blank

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    ThisIsSoRandom
    12 views1 page
    This document outlines a marketing strategy for a campaign including objectives to target a specific market, key messages about a product or service's unique selling proposition, and major executions to communicate these messages through integrated marketing communications. Metrics will track the campaign's success in achieving its objectives for this target audience. The strategy provides a framework to develop an integrated plan around a big idea to benefit a defined consumer group.

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    This document outlines a marketing strategy for a campaign including objectives to target a specific market, key messages about a product or service's unique selling proposition, and major executions to communicate these messages through integrated marketing communications. Metrics will track the campaign's success in achieving its objectives for this target audience. The strategy provides a framework to develop an integrated plan around a big idea to benefit a defined consumer group.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    12 views1 page

    The Big Idea 2018 Case Entry Template Blank

    Uploaded by

    ThisIsSoRandom
    This document outlines a marketing strategy for a campaign including objectives to target a specific market, key messages about a product or service's unique selling proposition, and major executions to communicate these messages through integrated marketing communications. Metrics will track the campaign's success in achieving its objectives for this target audience. The strategy provides a framework to develop an integrated plan around a big idea to benefit a defined consumer group.

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    Download as docx, pdf, or txt
    of 1

    The Big Idea Case Entry

    BASIC INFORMATION
    Team Name
    Members
    School/s
    MARKETING STRATEGY
    Objectives
    What your campaign
    wants to achieve
    Target Market
    Who is the campaign
    talking to?
    What type of people
    would benefit from the
    product/service the
    most?
    Include demographics,
    psychographics, and
    behaviors
    Consumer Insight
    What is my consumer
    looking for?
    Integrated Marketing Communications (IMC) Plan
    Big Idea
    Include a short
    description
    Key Communication
    Message
    What message do you
    want to give to your
    target market about
    your product/service?
    USP
    What is your competitive
    advantage?
    Major Execution 1
    Major Execution 2
    Major Execution 3
    Metrics

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