FORMATO BRIEF - CAMPAÑA PUBLICITARIA EN INGLÉS

AP 9 EVIDENCIA 4

APRENDIZ
JUAN DAVID PESTANA PEREZ

SERVICIO NACIONAL DE APRENDIZAJE- SENA

GESTIÓN DE MERCADOS- MODALIDAD VIRTUAL
2020
1 COMPANY PRESENT TENSE
INFORMATION
NAME OF DE COMPANY HEALTHY LIFE
LIFE manufactures and markets
finished products based on
national and imported seeds
that meet the highest quality
standards, these raw materials
ACTIVITY COMPANY are sent by our suppliers in
samples, from which a chemical
process is carried out to identify
their quality.
2. HISTORY COMPANY PAST TENSE
was created in 2019 in the city
of Zipaquirá - Cundinamarca,
managed by its owner, it was
born from the need to create
healthy and natural products for
human consumption, locating
HISTORY OF THE our product in health food stores
COMPANY and fit stores and thus becoming
market leaders In the
elaboration of products free of
flours, sugar and fats, made with
the highest quality, our brand
will be synonymous with
excellence and affordability,
profitability and the environment.
WHAT KIND OF advertising through surveys and
ADVERTISING AND door to door, problems such as
WHAT ISSUES WERE competition were addressed
ADDRESSED?
WHAT WERE OBJETIVES reaching the fitsnes and athletes
OF PREVIOUS population for the consumption
CAMPAINGS? of our products
WHAT ARE THE product is a substitute for flours
CHARACTERISTICS OF created from different kinds of
YOUR PRODUCT OR seeds, oats, does not contain
SERVICE? gluten or fat, the main objective
is to reach the fit market and
people with conditions related to
the consumption of sugars.
WHAT IS THE CURRENT Currently our product is not on
POSITION OF YOUR the market, because it is in the
PRIDUCT IN THE production process
MARKET?

3. THE PRODUCT OR
SERVICE

description of the product FLUORSOUT our first product is

or service a substitute for flours created
from different kinds of seeds,
oats, does not contain gluten or
fats, the main objective is to
reach the fit market and people
with conditions related to the
consumption of sugars
physical (if it has) The technical sheet of the
substitute product for natural
seed based flours is presented
chemical characterization Total Fat 1%
Calories pending
Sodium less than 5 mg
Pending carbohydrate
packaging Polypropylene trilaminar
structure bag aluminum
intermediate sheet and
polypropylene terephthalate net
weight of 500 gr of product
Beefits Innovative business
Trayectory 0
4 swot matrix ( stregths, Weaknesses
weaknesses, oportunities
an threats) Opportunities

1. High price management for

the product

1. Every day the population

worries a lot about their eating
habits

Strengths
Threat
1. Product aimed at staff of
active age

1. Positioning of the competition

brand
5 butget 50 million Colombians
6 competition product factories with service
time and productivity
7 project objetives The idea of our company is that
describe the goal to be the products have a national
achived in your proyec presence, but initially it will be
done regionally, our product will
be affordable for the lower-
middle, middle, upper-middle
and upper classes (the middle
class being our target segment),
covering 70% of the population.
8 Merket reseach The potential market for our
product are men and women of
zipaquira with interests in
improving their eating habits and
acquiring benefits that improve
their performance and health
condition.
9 schedule to define