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  • The New Data 123625

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    Jibin Abraham
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    The distribution channel for newspapers is critical because newspapers have a very short shelf life. Unlike distribution channels for most other products, newspaper distribution does not involve wholesalers, retailers or agents as intermediaries since newspapers would become useless if stockpiled rather than delivered fresh. Instead, newspapers are distributed directly from publishers to customers to ensure timely delivery of news before it becomes outdated.

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    The new data 123625

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    The distribution channel for newspapers is critical because newspapers have a very short shelf life. Unlike distribution channels for most other products, newspaper distribution does not involve wholesalers, retailers or agents as intermediaries since newspapers would become useless if stockpiled rather than delivered fresh. Instead, newspapers are distributed directly from publishers to customers to ensure timely delivery of news before it becomes outdated.

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    13 views1 page

    The New Data 123625

    Uploaded by

    Jibin Abraham
    The distribution channel for newspapers is critical because newspapers have a very short shelf life. Unlike distribution channels for most other products, newspaper distribution does not involve wholesalers, retailers or agents as intermediaries since newspapers would become useless if stockpiled rather than delivered fresh. Instead, newspapers are distributed directly from publishers to customers to ensure timely delivery of news before it becomes outdated.

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    Distribution Channel

    The distribution channel plays a key role in the newspaper industry, the newspapers have a
    very short life time and hence it is highly essential to choosing a proper distribution channel.
    The distribution channel adopted in the newspaper industry is not the same as the
    distribution channel adopted for other products, we have seen in the previous section how
    the normal products are distributed and now let’s see the distribution pattern followed by
    the times of India.
    The normal distribution channel has intermediaries like wholesaler, retailer, agent etc. But
    you won’t find them in the case of a distribution channel of newspapers. The reason is that
    the wholesaler stocks the products for some time and then passes the products to the next
    intermediary. In the case of newspapers, if the newspapers are stored and delivered then
    they become useless, as the paper reaches late to the customer and by the time paper
    reaches the customer the customer will get the news from various other sources.

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