KOTAK MAHINDRA BANK

INTRODUCTION
Kotak Mahindra Bank is an Indian private sector bank headquartered in Mumbai,
Maharashtra, India. In February 2003, the Reserve Bank of India (RBI) issued a licence to
Kotak Mahindra Finance Ltd., the group's flagship company.
It offers banking products and financial services for corporate and retail customers through
a variety of delivery channels and specialized subsidiaries in the areas of personal finance,
investment banking, general insurance, life insurance, and wealth management. As of April
2019, it is second largest Indian private sector bank by market capitalization.
In 1985 Uday Kotak established what became an Indian financial services conglomerate. In
February 2003, Kotak Mahindra Finance Ltd. (KMFL), the group's flagship company, received
a banking licence from the Reserve Bank of India (RBI). With this, KMFL became the first
non-banking finance company in India to be converted into a bank—Kotak Mahindra Bank
Limited.
In a study by Brand Finance Banking 500 published in February 2014 by Banker magazine
(from The Financial Times stable), KMBL was ranked 245th among the world's top 500 banks
with brand valuation of around half a billion dollars ($481 million) and brand rating of AA+.

MANAGEMENT
Mr.Uday Khanna Director
Prof.S Mahendra Dev Director
Mr.C Jayaram Director
Mr.Uday Shankar Director
Mrs.Farida Khambata Director
Mr.Dipak Gupta Joint Managing Director
Mr.Uday Kotak Managing Director & CEO
Mr.Gaurang Shah Whole Time Director
Mr.K V S Manian Whole Time Director
Mr.Paul Parambi Chief Risk Officer
Mr.Jaimin Bhatt Group CFO & President
Ms.Bina Chandarana Sr. Exe.Vice President & Co.
SWOT ANALYSIS
Strengths
1.  Innovative financial products of diverse categories.
2.  Kotak Mahindra Finance Ltd. is the first company in the Indian banking history to convert
to a bank.
3.  Comprehensive Cash Management System.
4. Has over 20,000 employees.
5. Customer account base of over 2.7 million.

Weakness
1. Lesser penetration as being late entrants.
2. Low publicity and marketing as compared to other premium banks in the urban areas.

Opportunities
1. Increase in Industry banking.
2. Explore opportunities abroad by International banking.
Threats
1.  Economic slowdown.
2.  Highly competitive environment.
3. Stringent Banking Norms.

Competitive Analysis
1
Predictive analysis

Analytics tools backed with rich data & AI engine, intelligent bots and predictive technology
are changing the way banks advise their customers on investments. Banks are able to
actively guide customers on their financial decisions whether it is time to pay off credit card
dues or EMI on a home loan. With the help of algorithms, banks are customising offerings
for a customer’s financial well-being, based on their needs and stage of life. By using
analytical tools, banks can improve their efficiency and provide its customer services that
are not only time-bound but also personal and profitable.

Automation

With the advent of technology and availability of smarter resources, banks are better
equipped to manage customer satisfaction and eliminate errors through automation. The
simplification of automatic processes has increased productivity by up to three times. Some
tools being deployed – optical character recognition (OCR), application program interface
(API) and image compression, are enabling faster and smoother processes.  

Optical character recognition (OCR) eliminates the need for physical documents. By using
scanned or digitized documents for loans, credit, risk, finance, operations and legal, the
credit decision cycle for these processes is getting shorter and uniform. Currently, the
accuracy of this medium is about 60-70% but is expected to grow with technological
advancements.    

Application program interface (API) helps verify and validate documents at the source,
making it cost-effective and less time-consuming. It completely eliminates the need to
physically collect documents and spend time determining its authenticity.

Image compression reduces the file size of scanned financial documents and enables faster
transmission to back-end offices. This tool enables banks and non-banking financial
companies to make quicker credit decisions in restricted time-frames.  

Mobility
Bring your own device (BYOD) is an upcoming trend where employees use their personal
laptops, phones or tabs to assist customers. This feature gives employees the flexibility and
comfort of accessing services on their own gadgets. Using their own devices also makes it
possible for bank employees to provide customer assistance over the web. Interactive and
video options provide a more accessible solution to bank-customer relationship as it creates
a new channel of communication.

With the help of various social platforms, banks are inadvertently changing the services
landscape. They are stepping into the next era of customer relationship. Banks are adopting
the best of what technology has to offer and amalgamating it with a traditional customer
experience. The future of banking, it seems, thereby entails technology with a personal
touch.