DIGITAL MARKETING COURSES

 Search Engine Optimization (SEO)

 Google Ads & SEM.
 Facebook Ads.
 Social Media Marketing.
 Web Analytics.
 Email Marketing.
 Content Marketing.
 Influencer marketing
 Local listing
 Business listing
 Graphic Designing.
 SEARCH ENGINE OPTIMIZATION (SEO)
WHAT IS SEO: Search engine optimization is the process of increasing the quality
and quantity of website traffic by increasing the visibility of a website or a web
page to users of a web search engine. SEO refers to the improvement of unpaid
results and excludes direct traffic/visitors and the purchase of paid placement.

SEO COURSE: This training course is an SEO basics tutorial that aims to provide an
introduction to search engine optimization techniques for marketing managers,
entrepreneurs or those just getting started in the field.
 GOOGLE ADS & SEM.
WHAT IS GOOGLE ADS & SEM: SEM (Search Engine Marketing) is a technique
through which we use paid ads to get more traffic on our website. You can
advertise on a search engines like Google, Bing, yahoo and all. And Google
AdWords is an advertising service by Google for business wanting to display ads on
Google and its advertising network.

GOOGLE ADS & SEM COURSE: In this Google Ads (AdWords) Search Engine
Marketing (SEM) Certification course, participants will learn: How to set up a
Google Ads Search advertising campaign from scratch. ... Techniques to Measure,
Analyze, and Optimize your Search campaigns based on insights from industry
experts.
 FACEBOOK ADS.
WHAT IS FACEBOOK ADS: Facebook advertising is an important way to connect
with your audience on the world's largest social network. ... But Facebook's micro-
targeting features allow you to reach your exact target audience. That means
Facebook ads can get your message in front of the people who are most likely to
want your products or services.

FACEBOOK ADS COURSE: The course focuses on how to find high converting ad
images, make ad copies that click with your target audience and make them
interested in buying from you. You will learn how to promote your content,
generate more leads, build your list and sell more products faster and cheaper.
 SOCIAL MEDIA MARKETING
WHAT IS SOCIAL MEDIA MARKETING: Social media marketing is the use of social
media platforms and websites to promote a product or service. Although the terms
e-marketing and digital marketing are still dominant in academia, social media
marketing is becoming more popular for both practitioners and researchers.

SOCIAL MEDIA MARKETING COURSE: From creating an outlet to directly connect

with consumers, to providing insight into buying behavior, to boosting SEO
rankings, social media has evolved to serve as the glue that binds together and
enhances a digital marketing strategy and the overall brand experience for
consumers.
 WEB ANALYTICS
WHAT IS WEB ANALYTICS: Web analytics is the measurement, collection, analysis
and reporting of web data for purposes of understanding and optimizing web
usage.

WEB ANALYTICS COURSE: Web analytics takes data from websites, mobile
applications, social media, Internet of Things, or third party sources and combines
them with back-office Customer Relationship Management (CRM) and sales
systems to improve core business strategies, optimize workflow and maintain a
competitive edge.
 EMAIL MARKETING
WHAT IS EMAIL MARKETING: Email marketing is the act of sending a commercial
message, typically to a group of people, using email. In its broadest sense, every
email sent to a potential or current customer could be considered email marketing.
It involves using email to send advertisements, request business, or solicit sales or
donations.

EMAIL MARKETING COURSE: Email Marketing is all about sending commercial

messages to existing or potential customers through e-mail - to promote a product
or service, to request business, solicit sales/donations. It helps brands build loyalty,
cultivate trust, and increase awareness.
 CONTENT MARKETING
WHAT IS CONTENT MARKETING: Content marketing is a form of marketing focused
on creating, publishing, and distributing content for a targeted audience online.

CONTENT MARKETING COURSE: Content marketing is a long-term strategy that

includes developing original, relevant content for your users and customers. It
encompasses all marketing formats that involve creation and sharing of content in
order to acquire and engage your customers. Content marketing is much more than
just writing.
 INFLUENCER MARKETING
WHAT IS INFLUENCER MARKETING: Influencer marketing is a form of social media
marketing involving endorsements and product placement from influencers, people
and organizations who have a purported expert level of knowledge or social
influence in their field.

INFLUENCER MARKETING COURSE: Influencer marketing is the practice of

engaging internal and industry experts with active networks to help achieve
measurable business goals. This course is about strategy. ... Tactics without strategy
is the noise before defeat.” So, you will learn both in this 6-week long course.
 LOCAL LISTING
WHAT IS LOCAL LISTING: (a) Local business listings are online portfolios that
contain information about your business, such as your name, address, phone
number, hours, and other data. ... Businesses who have information and photos
listed often have better search engine optimization and are seen as credible and
authoritative on the Internet.

(b) Local listing is an online reference to your business's name, address and phone
number (aka NAP) on other webpages even if there is no link point to your website.
An example of a local listing might be an online local business directory where your
business is listed, but not linked to your website.
 BUSINESS LISTING
WHAT IS BUSINESS LISTING: (a) A business directory is an online list of businesses
within a particular niche, location, or category. One way local businesses can get
found by online searchers is through inclusion in business directories. Today,
Google is inserting itself between consumer and local business websites much
more often.

(b) A business directory is a website or printed listing of information which lists

businesses within niche based categories. Businesses can be categorized by niche,
location, activity, or size. Business may be compiled either manually or through an
automated online search software.
 GRAPHIC DESIGNING
WHAT IS GRAPHIC DESIGNING: Graphic design is the process of visual
communication and problem-solving through the use of typography,
photography, and illustration. The field is considered a subset of visual
communication and communication design, but sometimes the term "graphic
design" is used synonymously

GRAPHIC DESIGNING COURSE: Graphic Design is a course that explores graphic

communication through the understanding of the elements and principles of
design; as well as, the design process, from idea development through the final
execution of a document.