Darwinian Theory of Beauty *Ang mga posisyon ng linya*

Philosopher Dennis Dutton explains the theory of Charles Darwin  Tuwid o Diretso
in relation of Beauty. Vertical o Patayo
Horizontal o Pahalang
We find beauty in something done well Diyagonal o Palihis
 Kurbado
*Acheulian Hand Axes Solo
Doble
Sexual Selection: Something beautiful attracts the sexual desire of
Mabilis
another. It has a purpose for reproduction. Kumbinado
Mabagal
An artist namely James Gurney contradicted Dennis Dutton saying
he’s explanation cannot be related to aesthetics and it is too 2. Valyu
narrow.
 Degri ito ng kaliwanagan at kadiliman sa isang pinta o grafik
Elemento ng Sining-Biswal
 Tinatawag na medyo malapit o malapit lapit ang valyu kaoag
1.Linya hindi lumalapat sa alinmang ounto sa iskala ang mga valyu

 Itinuturing na pinakasimple at pinakauniversal na paglikha 3. Liwanag at Dilim (Chiaroscuro)

ng sining-biswal.
 Epekto ng liwanag at dilim ang tinutukloy nito sa alinmang
 Mga palatandaan itong nagpapakita ng direksyon, sining-biswal ayon sa kung paano humuhunab ang liwanag
oryentasyon o mosyon ng isang likha. sa iba’t-ibang ibabaw na bahagi ng obra kaoag nasisinagan

 Itinuturing din itong isang omnipresenteng elemento na 4.Kulay o Kolor

napakadinamiko ang pwersa sapagkat itoang humahatak sa
 Ito ay penomenon na liwanag o persepsyong biswal na
oaningin kapag minamasdan ang obrang sining.
nagbibigay tulong sa paningin para mapag-iba anf
*Dalawang pangunahing klase ng linya* magkaparehong bagay

 Tuwid o Diretso *Tatlong katangian ng kulay para maipaliwanag ang mga bagay*

 Kurbado 4.1. Hyu o Hue

  Ito ay penomenon na liwanag o persepsyong biswal na
nagbibigay tulong sa paningin para mapag-iba anf
magkaparehong bagay
4.1.1 Mga primaryang Hyu/Hue
 Yellow, Blue, Red na nagagamit para makabuo ng iba pang
kulay
4.1.2 Sekondarya at binaryong kulay
 Ito ay ang resulta ng paghahalo ng primaryong kulay na
naiindikasyunan ng tatlong sulok na nakabaliktad na piramid
ang mga bilang 10, 2, at 6
4.1.3Intermidyet na Kulay
 Ito ay mga kulay na nasa pagitan ng mga primarya at
sekondaryang kulay, sa gulong ng kulay ito ay ang mga
bilang 1, 3, 5, 7, 9, at 11
4.2 at 4.3 Saturasyon at Katingkaran
 Lakas o intensidad itong taglay ng hyu na maaaring
matingkad o malamlam
 Nag-iiba iba ang intensidad ng kulay na maaaring ganap, di
gaanong ganap, at neutral
4. Tekstura
 Ito ang elementong pangunahing umaapila sa pandama o
panghipo sapagkat kalidad o katangian ito ng ibabaw ng
anumang bagay
 Pangunahing batayan ng tekstura ang midyum
 Sa pinta, makinis ang water color, magaspang ang olyo o oil
5. Volyum
 Solido kung tawagin
 Tumutukoy sa kabuuan ng espasyong inuukupa ng katawan
 May haba, kapal, lawak na katangian ang bagay
 Sa pinta may dalawang dimensyon lamang at may dalawang
paraan:
1. Sa pamamagitan ng kontoryong linya, ang mga balangkas o
hugis ng bagay
2. Sa pamamagitan ng liwanag at dilim sa ibabaw
 Sa iskultura at arkitektura naman ay may tatlong dimensyon
at sadyang umuukupa sa espasyo
 Nakikita ang mga ito sa iba’t-ibang anggulo ng kaanyuan
ayon sa posisyon ng tagamasid
6. Espasyo
 Direktamenteng elemento ng arkitektura ang espasyo dahil
bilang pang espasyong sining, dito dumidipende ang gamit
nito
DESIGN AND PRINCIPLE OF COMPOSITION
COMPOSITION
• it is a term used to describe the arrangement of the visual
elements in an artwork.
ELEMENTS OF COMPOSITION
UNITY- all parts of composition compliment each other.
BALANCE- having a symmetrical or asymmetrical arrangement.
MOVEMENT- sense of movement in an artwork that can be
emphasize through leading lines.
RHYTHM- an underlying beat that leads your eye to view the
artwork at a certain pace.
FOCUS- most important thing or focal point in an artwork.
CONTRAST- strong differences between light and dark.
PATTERN- regular repetition of lines, shapes, or colors in a
competition.
PROPORTION- how things fit together in terms of size and scales.
LES LEVINE
WHY COMPOSITION IS IMPORTANT?
"Composition is the art of arranging in a decorative manner, the
diverse elements at the painter's command to express his
feelings." - HENRI MATISSE
CONCEPTUAL ART – an art that focuses on the concept or idea
behind the artwork rather than the finished art itself
ART & TECHNOLOGY – creating art using technical, conceptual and
creative practices
JACK BURNHAM
 art critic
 interested on how a computer program and the human
communicates so that both of them move beyond from
their original state.
 Software Information Technology (1970)
• First Major US Art and Technology exhibit that attempted to
utilize computers in a museum context
• the show drew parallels between the ephemeral programs
and protocols of computer software and the increasingly
"dematerialized" forms of experimental art
 where Burnham interpreted the works of Les Levine, Hans
Haacke, and Joseph KosutheKosuth, he conceived of
"software" as parallel to the aesthetic principles, concepts, or
programs that underlie the formal embodiment of the actual
art objects, which in turn parallel "hardware".
 Used technology for his artistic experimentation to
interrogate the boundaries between the viewer and
environment
 Systems Burn-Off X Residual Software (1969)
 Produced information (software) about the
information produced by the media (software)
about art (hardware)
 An image is a hardware. The information about the image is
software.
 “Most of the art produced today ends up as information
about art.”
  31,000 photographs are the residual effects/burn-off of the
information system
 Critique: Art objects (hardware) are transformed by the
media into information about art objects (software)
 Art  Information about art
 “Simulation is more real than reality. Reality is an over-rated
hierarchy.”
 The particular visual manifestation of the artwork as an
object was secondary to “the expression of an idea that
becomes reality by simulating it.
HANS HAACKE
 Known for politically critiques pf art institution and industry
 “Sort of junior partner”
 News
 Inspired by Burnham's Real Time Systems
 Real Time – value accrues on the basis of an
immediate, interactive and necessarily contingent
exchange of information
 Ideal Time – aesthetic contemplation of beauty
occurs in theoretical isolation from the temporal
contingencies of value
 Flow of information about local, national, and
international events, printed out on continuous
rolls of paper in real time
 Visitor's Profile
 To cross-tabulate demographic information about
the museum audience with their opinions on a
variety of provocative subject
JOSEPH KOSUTH
 Utilized mass media in his work
 Software, the Seventh Investigation (Art as Idea as Idea)
Proposition One (1970)
 to assume a mental set voluntarily
 to shift voluntarily from one aspect of the situation
to another
 to keep in mind simultaneously various aspects
 to grasp the essential of a given whole; to break up
a given whole into parts and to isolate them
voluntarily
 to generalize; to abstract common properties; to
plan ahead ideationally; to assume an attitude
toward the " mere possible" and to think or
perform symbolically
 to detach our ego from the outer world
 his intention that the work not be reducible to a mental
image, but that it exist as information free of any
iconography: " The art consists of my action of placing this
activity (investigation) in an art context (i.e. art as idea as
idea)"
SELFIE
Selfie - A photograph that one has taken of oneself, typically one
taken with a smartphone or webcam and shared via social media.
The world of social media and technology continue to advance
apace, and these changes bring new vocabulary with them. The
word selfie was crowned Oxford Dictionaries’ Word of the Year in
2013, thanks largely to its use in social media.

Australia has proudly laid claim to inventing the term “selfie” -

named 2013 word of the year by Oxford Dictionaries – after its first
known use was revealed to be by an Australian describing a
photograph taken while drunk at a 21st birthday party.

Groupie - selfies containing multiple people, but even among people

who use selfie sticks they haven't caught on.