Linkedin Content Marketing Calendar en

Content Types: Thought leadership Talent brand Company news Events Just for fun
July 2019
Sunday Monday Tuesday Wednesday
1 2 3
We couldn’t be more excited HOT JOB: Do you love to be Developing apps without
to announce this... (insert
Engage your target audiences with relevant content ev
challenged by your amazing being able to test changes
APAC bit.ly) peers and clients every day? to your code in real time is
Look no further for the HowCheck
painful. to useoutthe content
these tips calendar:
Status Updates perfect career move! Status
on how Updates
to alleviate the -pain:
Description of the content that will appear on
link media site.
Content Type - Utilize drop down menu to categorize content.
Target Audience - Who is the key target this message is design
Publish Where - Select social media channels
Engagement Metrics - If possible, utilize metrics to measure
engagement (will vary by platform).
Content Type Company news Talent brand Thought leadership
Content tips:
Simple quotes from key leaders.
Target Audience Marketers UX designers Google Alerts with company name.
Engineers
Fun company facts
Use images, when possible!
Publish Where LinkedIn, Facebook LinkedIn, Twitter It'sLinkedIn,

critical Twitter
to consider the appropriate mix of content. We sug
40% Thought leadership and industry news

Engagement Metrics 0.67% 1.23% 0.89%brand
25% Talent
20% Company and product news
7 8 9 10 promotion
10% Event
5% Just for fun
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
14 15 16 17
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
21 22 23 24
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
28 29 30 31
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
uly 2019
Thursday Friday Saturday
4 5 6
gage your target Calling all Stanford

audiences with relevantFriday fun: insert image of
content every day.
techies…We will be on your team lunch OR any catchy
campus next week -- let’s image found online OR
to use the contenttalk
calendar:
about summer interesting fun fact.
us Updates - Description of the
internships. content
Click this that will appear on a social
ia site. CheckIn link to pre-register.
tent Type - Utilize drop down menu to categorize content.
get Audience - Who is the key target this message is designed for?
lish Where - Select social media channels
agement Metrics - If possible, utilize metrics to measure
agement (will vary by platform).
Events Just for fun
tent tips:
ple quotes from key leaders.
gle Alerts with company name.
Students Everybody
company facts
images, when possible!
LinkedIn, Facebook,
LinkedIn,
ritical to consider the Facebook,
appropriate mixTwitter
of content. We suggest:
Instagram, Pinterest
Thought leadership and industry news

Talent brand 2.22% 0.99%
Company and product news
Event promotion 11 12 13
Just for fun
18 19 20
25 26 27
When, where and how often to post
(It's okay to start with just a few!)
Platform Peak activity
7-9 am and 5-6 pm
6-8 am and 1-4 pm
1-3 pm
Tue and Wed, 24/hrs a day
12-1 pm
2-4 pm, 8 pm - 1 am
Daytime
9-11 am
post
Suggested Frequency
Start with 2-3/week. Work up to

once per day.
Start with 2-3/week. Work up to

once per day.
2-5 times per day
2-3 times a month
Twice a month or more if resources

are available.
A few times a week.
2-3 times a week.
A few times a week to once a day.

Define your content audience(s)
Persona Professional Personal
Marketer [SAMPLE] Title, Seniority, Age, Gender, Location

Experience, Skill,
Education

Professional Value
Behavioral
Prop
Active on mobile, social Compensation, work/life
media usage, etc. balance, internal mobility,
challenging work
July 2019
1 2 3
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
7 8 9 10
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
14 15 16 17
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
21 22 23 24
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
28 29 30 31
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
uly 2019
4 5 6
11 12 13
18 19 20
25 26 27
August 2019
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
4 5 6 7
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
11 12 13 14
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
18 19 20 21
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
25 26 27 28
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
gust 2019
1 2 3
8 9 10
15 16 17
22 23 24
29 30 31
September 2019
1 2 3 4
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
8 9 10 11
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
15 16 17 18
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
22 23 24 25
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
29 30
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
ember 2019
5 6 7
12 13 14
19 20 21
26 27 28
October 2019
1 2
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
6 7 8 9
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
13 14 15 16
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
20 21 22 23
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
27 28 29 30
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
ober 2019
3 4 5
10 11 12
17 18 19
24 25 26
31
November 2019
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
3 4 5 6
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
10 11 12 13
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
17 18 19 20
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
24 25 26 27
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
ember 2019
1 2
7 8 9
14 15 16
21 22 23
28 29 30
December 2019
1 2 3 4
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
8 9 10 11
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
15 16 17 18
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
22 23 24 25
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
29 30 31
ember 2019
5 6 7
12 13 14
19 20 21
26 27 28
January 2020
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
5 6 7 8
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
12 13 14 15
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
19 20 21 22
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
26 27 28 29
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
nuary 2020
2 3 4
9 10 11
16 17 18
23 24 25
30 31
February 2020
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
2 3 4 5
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
9 10 11 12
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
16 17 18 19
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
23 24 25 26
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
ruary 2020
6 7 8
13 14 15
20 21 22
27 28 29
March 2020
1 2 3 4
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
8 9 10 11
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
15 16 17 18
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
22 23 24 25
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
29 30 31
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
arch 2020
5 6 7
12 13 14
19 20 21
26 27 28
April 2020
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
5 6 7 8
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
12 13 14 15
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
19 20 21 22
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
26 27 28 29
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
pril 2020
2 3 4
9 10 11
16 17 18
23 24 25
30
May 2020
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
3 4 5 6
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
10 11 12 13
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
17 18 19 20
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
24 25 26 27
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
31
May 2020
1 2
7 8 9
14 15 16
21 22 23
28 29 30
June 2020
1 2 3
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
7 8 9 10
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
14 15 16 17
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
21 22 23 24
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
28 29 30
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
une 2020
4 5 6
11 12 13
18 19 20
25 26 27
July 2020
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
5 6 7 8
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
12 13 14 15
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
19 20 21 22
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
26 27 28 29
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
uly 2020
2 3 4
9 10 11
16 17 18
23 24 25
30 31
August 2020
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
2 3 4 5
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
9 10 11 12
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
16 17 18 19
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
23 24 25 26
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
30 31
gust 2020
6 7 8
13 14 15
20 21 22
27 28 29
September 2020
1 2
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
6 7 8 9
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
13 14 15 16
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
20 21 22 23
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
27 28 29 30
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
ember 2020
3 4 5
10 11 12
17 18 19
24 25 26
October 2020
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
4 5 6 7
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
11 12 13 14
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
18 19 20 21
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
25 26 27 28
Status Updates
Content Type
Target Audience
Publish Where
Engagement Metrics
ober 2020
1 2 3
8 9 10
15 16 17
22 23 24
29 30

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Linkedin Content Marketing Calendar en

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Available Formats

Content Types: Thought leadership Talent brand Company news Events Just for fun

Publish Where LinkedIn, Facebook LinkedIn, Twitter It'sLinkedIn,

40% Thought leadership and industry news

gage your target Calling all Stanford

Thought leadership and industry news

Platform Peak activity

7-9 am and 5-6 pm

6-8 am and 1-4 pm

Tue and Wed, 24/hrs a day

Start with 2-3/week. Work up to

Start with 2-3/week. Work up to

2-5 times per day

2-3 times a month

Twice a month or more if resources

2-3 times a week.

A few times a week to once a day.

Persona Professional Personal

Marketer [SAMPLE] Title, Seniority, Age, Gender, Location

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