SYNOPSIS

ON

“STUDY OF MARKETING AND ADVERTISING STRATEGY OF

SUPERTECH SERVICES AND SUPPLIERS.”

Submitted to
Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur
For the award of degree of
Master of Business Administration

SUBMITTED BY

AISHWARYA AGNIHOTRI

G.H. RAISONI INSTITUTE OF INFORMATION

TECHNOLOGY, NAGPUR.

2019 – 2020
 INDEX

SR. NO. PARTICULARS PAGE NO.

1 INTRODUCTION 1

2 COMPANY PROFILE 2

3 OBJECTIVES OF THE STUDY 3

4 HYPOTHESIS 4

5 RESEARCH METHODOLOGY 5

6 BIBLIOGRAPHY 8
 INTRODUCTION

Advertising as a tool to marketing not only reaches those who buy , but also those
whose opinions or authority is counted for example a manufacturer of marble tiles and
building boards advertises not only to people who intend to build houses but also to architect
and engineers. While the manufacturers of pharmaceuticals products advertise to doctors as
well as to the general public. At time it is necessary for a manufacturer or a concern to
advertise things which it does not sell but which when sold stimulates the sales of its own
product. There are concerns like electric heaters, iron etc. because the use of these increases
the demand for their products.
     Advertising should be used only when it promises to bring good result more
economically and efficiently as compared to other means of selling. There are goods for
which much time and efforts are required in creating a demand by sending salesman to
prospective buyers than by simply advertising them. In the early days of the cash register in
America it was sold by specially trained salesman who called on the prospective users and
had the difficult task of convincing them that they could no longer carry on with the old
methods, and that they urgently needed a cash register. In our country certain publishers have
found it less costly to sell their books by sending salesman from house to house among
prospective buyers than to advertise them. In these two examples the cost of creating demand
would be too high if attempted by advertising alone under such circumstances advertising is
used to make the salesman acceptable to the people they call upon to increase the confidence
of the public in the house. Naturals when there are good profits competitors will be attracted
and they should be kicked out as and when sufficient capital is available by advertising on a
large scale. Immediate result may not justify the increased expenditure but it will no doubt
secure future sales.
An advertising is an organized series of advertising messages. It has been defined as
"a planned, co-ordinate series of promotional efforts built around a central theme and
designed to reach a specified goals." In other words, it is an orderly planned effort consisting
of related but self – contained and independent advertisements. The campaign may appear in
one more media . it has single theme or keynote idea and a single objective or goal.
 COMPANY PROFILE

Cashing on an industrial experience that spans across three impressive decades,

we, Supertech Services Pvt Ltd have successfully outgrown to become one of the most talked
about solution providers of welding products and services in the country. Considering
specific needs of clients, we have structured our entire product portfolio to help us emboss
our name as a progressive Distributors & Service Providers of high quality welding products
and accessories to the engineering, fabrication and manufacturing sector.

Founded in 1974, since then, we have successfully grown to become a Complete

Welding Solution Provider. With the experience of marketing reputed local brands of
welding equipments, since 1999 we have progressed to establish various foreign brands in
India.

Our product index encompasses a wide range of Welding Equipment, Welding

Torches, Automation systems, Temperature Indicators, Gas Cutting & Regulation
Equipments, TIG Electrodes, Safety Products, Repair & Maintenance products in partnership
with various reputed Global Brands.
Our forte is SERVICE. Servicing of welding equipment is an important part of
customer service. These welding equipment are highly specialized products and failing to
offer after sales service will land us nowhere in the industry.Customer service oriented
approach right from the inception years had helped us build goodwill and incremental
to success. We have highly qualified service engineers to handle all our customers’
requirements throughout the Indian subcontinent.
 OBJECTIVES OF THE STUDY

 To know the impact of advertisement on its customer in Supertech Services and

Suppliers.
 To advice appropriate advertising methods and means to Supertech Services and
Suppliers.
 To know which advertisement of Supertech Services and Suppliers is more effective on
TV.
 To determine effectiveness of advertisement media used by Supertech Services and
Suppliers.
 To know to what extent advertisement helps in increasing sales.
 HYPOTHESIS

Ho :- More than or equal to 70% people are aware of Supertech Services and Suppliers
advertisements.

H1:- Less than 70% people are aware of Supertech Services and Suppliers advertisements.
 RESEARCH METHODOLOGY

Research methodology is away to systematically solve the research problem, as to how

research is done scientifically. It is generally adapted by researcher to study his research
problem along with logic behind them. It is necessary for the researcher to develop certain
tests. This also clarify time, scope, data sources etc. of proposed study. Another significant
aspect is tools and techniques which are used for the study.

RESEARCH DESIGN

Research design is a pre-planned sketch for the explanation of a problem. It is the first
step to take and the whole research. Study will conduct on the basis of this research design. It
gives us a due that how the further process would be taking place and how would be the
research study carry into classification, interpretation and suggestions. This is a guideline for
the whole work.

RESEARCH TECHNIQUES

A researcher is using descriptive research for the research.

RESEARCH METHOD

A researcher is using quantitative research method for the research.

SAMPLE DESIGN

Researcher is using sampling method in which some elements of the population are included
in the sample.

SAMPLE TECHNIQUES

A researcher is using random sampling research method for the research.

SAMPLING METHOD

Probability sampling is based on the fact that every member of a population has a
known & equal chance of being selected.
SAMPLING TECHNIQUES

Random sampling method is used in descriptive research where the researcher is

interested in getting an inexpensive approximation of the truth. A simple random sample is a
subset of a statistical population in which each member of the subset has an equal probability.
This probability method is often used during preliminary research efforts to get a gross
estimate of the results, without incurring the cost or time required to select a random sample.

SAMPLE AREA :-

The sampling area is East Nagpur.

SCOPE

 The particular company – Supertech Services and Suppliers is selected because of

convenience of carrying out the required research and to get in-depth knowledge about
the company.

DATA COLLECTION

Data collection is the systematic approach to gathering and measuring information from a
variety of sources to get a complete and accurate picture of an area of interest.

The data used for this study are

1. PRIMARY DATA

2. SECONDARY DATA

PRIMARY DATA

Primary data consisted of original information gathered for the specific purpose. Data
was collected from the primary sources i.e. questionnaire was developed with the help of
which personal interview were carried out.
SECONDARY DATA

Secondary data is the second hand based data. The secondary data are collected from
Nagpur city Authorized by, from broachers, from website of the company, news papers, and
magazine.

CONCLUSION
Conclusion of this project depends on after successfully data analysis and interpreted and
completion of final project and research.

SUGGESTIONS
Suggestion are idea and opinion give after successful completed full research and final
project.
 BIBLIOGRAPHY

BOOKS:-

 Saxena, Ranjan, ‘Marketing Management’, TATA McGraw HILL, New Delhi, Third
Edition.
 Kotler, Philip, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha,‘Marketing
Management’, PEARSON Prentice Hall, New Delhi, Twelfth Edition
 Ramaswamy, V. S., S Namakumari, ‘Marketing Management’, MACMILLAN INDIA
LTD., Third Edition.
 C.R.Kothari, Business Research methodology, new age publication.
 Bryman, Alan, Emma Bell, ‘business research method’, OXFORD, second Edition

MAGAZINES, JOURNALS & NEWS PAPERS:-

 Business world.
 Economics Times

WEBSITES:-

 www.supertechservice.com
 www.scribd.com
 www.slidershare.com