1.

1 Geographical Area

The agritourism enterprise “Gigliotto” is situated in the prosperous Sicilian

countryside of Italy, outspread on 300 hectares of fertile land, cultivated by an old peasant
tradition. The farm has idyllic surrounding; offering short distance availability to various
touristic places such as: Piazza Armerina (distincitive with its historic centre and the well-
known Villa Imperiale del Casale that comprise the world’s widespread compilation of
Roman mosaics, distanced only half way between Palermo and Syracusa), Caltagirone,
Taormina, Agrigento, Siracusa, Noto and Ragusa Ibla.
The enterprise is a modern farmhouse refurbished from an old 14 th century
monastery. Initially, the estate was owned by certain Bonnano Family until 1990, when it was
purchased from Savoca family and renovated without changing its original infrastructure.
http://www.italialodging.com/est/gigliotto/ Therefore, the owner strived for improving the
region and invested in planting Nero d’Avola grapes with respect to scrupulous plan of
minimizing the environmental impact.
offering the following services: 14 spaciously rooms, large dining room, traditional
Sicilian cuisine mainly made of organic products, swimming pool, splendid garden, free
parking lot, meeting and conference room, as well as, banquet facilities.
Apart from the above listed facilities, the enterprise offer numerous activities such as:
horseback riding including lessons, excursions and guided tours, trekking, daily cleaning and
linen changes, camping, agricultural activities(wine tasting, olive oil picking, mushrooms and
wild asparagus collection, fishing on the small lake near the farm, hunting, archery, and
traditional Sicilian cuisine courses.

Pest Analysis Of Italian Environment

PEST Analysis for the Apple Smartphone

1) Political Environment

From the political point of view Italy is an ideal country where to export our product. It has
good international relationships, especially with other EU countries where we are already
present and with the USA. There are no restrictions to the importation or the exportation of
capitals and goods. The accounting system follows the International Accounting Standards
(IAS), the same adopted by all EU countries, and quite similar to the American’s General
Accepted Accounting Principles (GAAP). There is a stable political regime with a multi-
party system, which can ensure the certainty of law and the respect of contractual rights.
However lawsuits tend to be lasting and expensive, and this could represent a risk in case of a
contractual breach.

2) Economic Environment
The Italian Economic Environment is also quite good for our project. Italian economy is
based on services and industry. The per capita GDP is $30.200, that is not high as in the
United States ($44.000), but which is however enough to ensure the population with the
possibility to save some of their budget for the acquisition of expensive products. In addition
income is better distributed than in the US: looking at the Gini Index, Italy has a 36 and US
have a 45 (where 0 means equally distributed and 100 means unequally distributed). If we
bear in mind the different dimensions of the two countries all the other economic indicators
can be considered similar. Just the Unemployment rate is a little bit higher in Italy, 7%
against 4.80%, but it is not very relevant.

3) Cultural and Social

Actually Italy has a population of 58.147.733 inhabitants. The 98.4% of them are literates,
and the 66.4% of them are aged between 15 and 64 years. It must be highlighted the fact that
in Italy are present 72.200.000 mobile telephones: Italians have a strong culture of always
being locatable, and for this reason they in average hold 1,25 mobile phones...

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