Implementation of Solutions and Recommendations

Implementation 1: Standard Management

Several unnecessary expenses in the business are attributed to poor management. As a

result, decisions related to the management of the organization are not given due attention. The
implementation of effective management will go along in ensuring effective management in
facilitating the implementation of cost effective decisions that will go along in managing
expenses in an effective and efficient manner.

Nike can improve its situation by controlling procedures of top management and with
proper guidance to all departments of organization. The objectives of Nike can be correctively
achieved by proper check and balance of company’s market share, profit, sales, budget and
continuous analysis of all departments of company so that marketing plan could implemented
and could meet with targets.

Implementation 2: Optimization of Inventory

Good inventory control is the understanding of merchandise and controlling it

excellently. When excellent inventory methods are implemented, the organization can now do
the optimization of merchandise quantity to not only enhance efficiency but also achieve ever-
changing consumer requirements. In the recent marketplace, consumers will not delay to socially
share their awful incidences when their requirements aren’t met or just looking for a different
organization.

Optimization methods are crucial to an organization’s economic growth. Negligence to

adopt inventory excellent methods can lead to losing the company’s clients, cuts in inventory,
and in the end worker reductions. Various problems can be avoided when inventory control best
methods are initiated at early stages. Taking Inventory management as a precedence can avoid
glaring inefficiencies on the performance and assist precise strategy for tomorrow.

Implementation 3: Make Cycles Count

Cycle counting method is most effective for managing in a competitive environment. To

implement a successful cycle counting schedule, a company need to develop an elegant strategy.
The main goal of performing cycle counting in inventory to identify the faulty product that
enables the error-free inventory. There are several approaches to cycle counting, but the most
popular is ABC classification. This type of counting approach has four driven forces:

 Product classification: whole inventory can be categorized into a related and meaningful
batch that permits the more organized inventory.
 Inventory precision mark: inventory precision standard that sets the goal to reach the
maximum level of error-free classification.
 Counting intervals can determine the number and date of a completed product batch.
  Chance of variance that can elaborate the variance in counting a product while cycle
counting.

Implementation 4: Reaching out to customer needs and wants

Individuals are reluctant to deal with companies which don’t come up with innovative
ideas and brands. Innovation causes excitement to the marketplace and customers like
excitement. A company should invest their time to study the kind of reaction a brand, service
will get from the public at its new launching. Innovation gives the marketplace something
exciting to talk about. Advertisements through the word of mouth promote the company,
services, and brands faster.

Implementation 5: Establish Communication ‘with’ and ‘to’ Your Customers

Communication between the business and the customers will play a significant role in
deterring the customer needs and wants. Communication in the corporation can take various
forms such as comments, compliments, and complaints against. Through this communication,
the researcher will be able to identify customer needs and wants and respond to them in an
effective and efficient way. Failure to establish a communication with and to your clients will
result in an inability to meet customer needs and wants.

Implementation 6: Defining Your Brand

Brands and organizations are normally different, as well as customers, therefore there is
the requirement for branding. With introduction and emergence of fresh competition, it is
advisable to be prepared to prevent loss of some market share. Therefore, the excellent solution
is to outline the brand and frequently define its Unique Selling Proposition (USP). The surfacing
of competition openly differentiates the strong and the weak. It is the companies which do not
plainly stand for something which usually are challenged during periods of stiff competition. If
company does not stand for something, it will fall for anything. To stay competitive,
organization must remain distinctive.

Implementation 7: Market Testing

Any procedure or methods that a researcher evaluates the production, well-being,

standard, and compliance of a brand with fixed qualities. After doing the research about the
product about to be launched, it is wise to test it to prospect its success. Implementing this will
ensure that the product is sure its differences which will sway the users/customers. Companies
are always dedicated to testing the product vigorously for the improvement of product quality to
dominate the competitive products from other contenders in the market. It also helps to develop
the superior grade product that may create the premium price over the others. This process makes
the product endure in marketing over the consumer taste evolves. Product testing assessments
help to develop the future products and predict how marketing is going to be.
Implementation 8: Innovate Existing Product Offerings in the Market

The other significant methods that can be used by Nike to reach out to the market is by
improving their existing products in the market. Improvement of existing products in the market
can only be facilitated through innovation. At Nike, innovation may entail the introduction of
new products into the market or improve the existing products. Innovation will result in the
development of competitive advantages in the market as the company’s products will reach out

Implementation 9: Brand Positioning

To benefit from the market in an effective and efficient way, the business should be able
to capitalize on existing opportunities. In strategic management, the process of anticipating and
capitalizing on opportunities is referred to as strategic positioning. Nike should also position
itself in a strategic position to enable it to capitalize on existing position in the market. Strategic
positioning at Nike could be in the form of acquiring a talented labor force and producing goods
that are aligned with the various customer needs and wants. Capitalization of opportunities will
go along in improving profitability and reducing competition as the business will be venturing
into markets that aren’t saturated.