Professional Documents
Culture Documents
431-001 Spring 2011
431-001 Spring 2011
431-001 Spring 2011
“Introducing a new perspective on professional writing, Sullivan and Porter argued that professional writers
have the unique responsibility to advocate on behalf of their readers, to be 'audience advocates, in other
words, who write for the betterment of people.' … They claimed that the role of the professional who
communicates … 'is not to better represent the company to the public but, rather, to help the company
better understand the needs and interests of the public.”
HTML, CSS, Javascript, Ajax, Processing, et al.: these markup and programming languages drive and support
much of the content we see on a daily basis, shaping our interactions with emerging media applications and,
much more importantly, each other.
At a fundamental level, emerging media applications rely on writing work that is carefully and strategically
designed for specifc audiences to produce a range of specifc human activities. This course will demystify
many of those strategies and much of this writing work, taking a critical perspective on people acting with
technology (Kaptelinin and Nardi, 2006).
Professional writers are makers. They do things with emerging media for specifc contexts and purposes.
431 explores and then puts into practice critical theories and approaches to networked writing activity
inherent in emerging media platforms and applications.
This course has an applied focus: you will produce professional and public content for the web, sometimes
in collaboration with others. 431 extends ideas and practices introduced in ENG 213 and ENG 231, and serves
as the capstone course for the Minor in Professional Writing.
[ OBJECTIVES ]
Students will—
Think
• Recognize and categorize important genres and styles of professional communication
• Consider the prevalence of professional writing in everyday experience
• Practice using common tools and technologies of professional writing production with profciency and
resourcefulness
• Critically examine the logic and infrastructure of those technologies, and their impact on humankind
Make
• Plan and implement in situ qualitative research on practices and activities that impact professional
writing contexts and specifc audiences
• Recognize appropriateness of diferent methods for producing and researching practices and contexts
• Apply rhetorical and design principles to producing professional artifacts
• Apply principles of fair use, copyright and documentation conventions for print and digital media
• Recognize rhetorical possibilities of diferent modes (alphabetic text, images, graphics, video, audio, etc.)
and make sound rhetorical choices when combining modes
Interact
• Explore and practice networked, professional writing as a way of thinking, knowing, and being
• Critically interact with professional writing in everyday experience—from organizational communication
to the impact of branding and visual rhetorics
• Explain rhetorical choices (metacognition) made as a result of both individual and collaborative work
• Engage in public conversations about and for one's work
[ KEYWORDS ]
[ SOURCES ]
Selected academic journal articles sourced via Blackboard
Selected blog posts, articles, images, and videos sourced via Twitter [ #4E1 ]
Shirky, C. (2010). Cognitive Surplus.
Rushkof, D. (2010). Program or Be Programmed.
Lanier, J. (2010). You are Not a Gadget.
Reas, C. & Fry, B. (2010). Getting Started with Processing.
Golombisky, K., & Hagen, R. (2010). White Space is Not Your Enemy.
Spilka, R. (2010). Digital Literacy for Technical Communication.
Doctorow, C. (2008). Little Brother.
[ ASSESSMENT ]
Deliverables
Grading Scale
A 950–1,000
A- 900–949
B+ 860–899
B 830–859
B- 800–829
C+ 760–799
C 730–759
C- 700–729
[ DETAILS ]
Grading Policy
This course will require the consistent use of one or more of the following methods of digital storage and
backup:
Proper citation is a hallmark of good scholarship. Crediting someone else's work—whatever form that work
takes—is a nice thing to do.
It's nice to be nice to people.
Don't use someone else's work without giving them credit. Don't submit work for this class that you did for
another class. Don't falsify data. If in doubt, see BSU's statement on academic integrity. But mostly? Be nice
to people and give credit where it's due.
If you miss more than 3 classes—for any reason—your fnal grade will be lowered by one step for each missed
class beyond the limit (for example, 4 absences will result in a reduction from a B+ to a B).
Let me know early in the semester if you will miss class for university business or religious holidays. Please
see the University Catalog for more information on withdrawals and incompletes.
If you need course adaptations or accommodations because of a disability, if you have emergency medical
information to share with me, or if you need special arrangements in case the building must be evacuated,
please make an appointment with me as soon as possible. My ofce location and hours are listed on the frst
page of this document.
For additional information, please contact Larry Markle, Director of the Ofce of Disabled Student
Development, at lmarkle@bsu.edu or 285-5293; TTY 285-2206. The DSD ofce is located at Student Center
116.
Writing Center
The Writing Center ofers free one-to-one assistance on all of your writing projects for all of your classes.
Also? The Writing Center is full of awesome people.
They are located in RB 291, and are open 10 am to 8 pm, Monday–Thursday, and 10 am to 2 pm on Friday.
[ CALENDAR + SCHEDULE ]
Important Dates
[ Complete the readings before the class for which they are assigned, and prepare to interact in class. ]
[ NB: please read a chapter of White Space is Not Your Enemy before Tuesday, each week of the semester. ]
Week 1
1.11 Want to Know the Name of Your Band and its Last Album?
GDocs
Twitter
How to Have an Idea
Week 2
1.18 Bitzer, L. (1968). The Rhetorical Situation. [BB]
Vatz, R. (1973). The Myth of the Rhetorical Situation. [BB]
Week 3
1.25 Shirky Ch. 1 & Ch. 2
Practicum Due
Week 4
2.1 Shirky Ch. 4 & Ch. 5
Week 5
2.8 Shirky Ch. 7
Spilka Ch.1
Practicum Due
Week 6
2.15 Rushkof Ch. 2 & Ch. 3
Spilka Ch. 2
Week 7
2.22 Spilka Ch. 3
Rushkof Ch. 6
Practicum Due
Week 8
3.1 Rushkof Ch. 9
IRB Training :: Qualitative Research Workshop
Week 9
3.8 Spring Break :: No Class!
Doctorow
Week 10
3.15 Lanier Ch. 1
Processing pp. 77–90
Research Brief Due
Week 11
3.22 Spilka Ch. 6
Lanier Ch. 3
IRB Protocol Due
Week 12
3.29 Lanier Ch. 7 & Ch. 8
Processing pp. 91–114
3.31 Spilka Ch. 7
Week 13
4.5 Lanier Ch. 9, 10, & 11
Week 14
4.12 Spilka Ch. 8
Week 15
4.19 Lanier Ch. 12 & Ch. 13
Practicum Due
Week 16
4.26 Distilling Findings
Final
5.4 2:15–4:15
Qualitative Study