SIGNAGE INTRO

Signage is the creation or use of signs and symbols to convey a message to a particular
community, generally for marketing or advocacy purposes. Signage also means signs that
are collective or considered to be a group. Typically, signage appears to serve a few
common purposes, such as promoting, identifying, providing information, providing
guidance, or increasing safety awareness.

ADVERTISING

Firstly, signs are often used by companies or organizations for advertising and marketing
purposes. Although advertising hoardings that initially present themselves as a simple
solution for businesses, there are other signs that can be used for this purpose. Other
solutions for outdoor signs and building wraps are an effective and efficient way to advertise
a brand. Wide format printing has advanced to a point where big vibrant outdoor prints can
be mounted almost anywhere.

ENTISE CUSTOMERS

Relatedly, retail signs and shop signs (both inside and outside) will attract business to a
company. Often, to draw customers from outside, window displays can be effective in
generating interest and enticing customers to venture inside. Business signs let people know
that they're in the right place. More importantly, if the sign maker has put the quality of the
production center into their thinking, the business signage can create a great first
impression of your business before a single door is opened or a greeting is made.

RECOGNITION

Very literally, signs are also intended to help people understand or distinguish a position
or brand. For example, signs help us identify which toilet to use. In terms of brand identity,
Coca-Cola and Starbucks have become instantaneous over the years and recognized high
street signs as part of their marketing strategy. Chains and franchises will use similar store
fronts to build brand recognition across their locations.

DIRECTIONAL SIGNS

Directional signs are important for large areas such as shopping centers, hospitals and
businesses. With these building signs, tourists or clients are less likely to miss out, which
helps to prevent a scenario that could have a bad effect on the company. Directional signs
may also be useful for large-scale outdoor activities such as concerts or venues with several
structures or exits.
HEALT AND SAFETY SIGNS

Health and safety signs are one of the main means of communicating information on
health and safety. They can be found in places like workplaces, nurseries, schools and
offices. Signs offer information and warnings about dangers or risks that are important to
health.