Professional Documents
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Topic/Lesson Name Content Standards Performance Standards Learning Competencies
Topic/Lesson Name Content Standards Performance Standards Learning Competencies
Identifies the similarities and differences of media literacy, information literacy, and technology
literacy. MIL11/12IMIL-IIIa-2
Let the students read the ads and decide if they would buy what they are selling or do what they are asking.
AD#1: Juan Batongbakal will look out for your family. No one will be left out. She will bring many projects and
many jobs to the area. Vote for Juan Batongbakal for mayor and you’ll get a better. Would you vote for Juan
Batongbakal? Why or why not?
AD #2: If you are losing your hair, you are losing your social life! Get it back with HAIR GROW. Comb HAIR GROW
through your hair each morning and in seven (7) days you will have a full head of hair. GUARANTEED! Would you
buy HAIR GROW? Why or why not?
Would you do what this public service announcement asks? Why and why not?
INSTRUCTION/DELIVERY(80 Minutes)
1. Present a video clip. (Source: Media Minute Introduction: What is media anyway? https://www.youtube.com/watch?
v=bBP_kswrtrw
2. Instruct the learners to bring out a sheet of paper.
3. Direct the learners to list the top three (3) forms of media they use and interact with for the last two weeks. Then, let
them list and rank based on how often they use and/ or interact with these forms of media. For each form, let them
answer the following questions:
a) Why are you using and/ or interacting with this medium?
b) What kind of information you share and/ or receive from this medium?
c) How this medium affects the way you share and/or receive information?
d) Do you consider yourself knowledgeable or literate in this medium? Allot five minutes for this task.
4. After five minutes, instruct the learners to pair up with a classmate and share the answers to the question given. Allot
three minutes for this task.
5. Ask them to share their answer o the whole class.
6. Synthesize the activity by listing different forms of media and the kind of information receive and share. Be able to give
emphasis on What is Media and What is Literacy.
B. Using all the circle words, formulate your own definition of the assigned term.
4. Let them write their definition in a manila paper, post and present their definition on the board.
5. Synthesize the activity by listing misconceptions and showing the correct definitions on the board (allotted Time: 10
minutes)
DEFINITION OF TERMS
Media: The physical objects used to communicate with, or the mass communication through physicalobjects such as radio,
television, computers, film, etc. It also refers to any physical object used tocommunicate messages.
Literacy: The ability to identify, understand, interpret, create, communicate and compute, usingprinted and written materials
associated with varying contexts. Literacy involves a continuum of learning, wherein individuals are able to achieve their goals,
develop their knowledge and potential, and participate fully in their community and wider society.
Media Literacy: The ability to access, analyzes, evaluate, and create media in a variety of forms. It aims to empower citizens by
providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new
technologies.
Information Literacy: The ability to recognize when information is needed, and to locate, evaluate,and effectively communicate
information in its various formats.
Information Literacy: The ability to recognize when information is needed, and to locate, evaluate,and effectively communicate
information in its various formats.
Technology Literacy: The ability of an individual, either working independently or with others, toresponsibly, appropriately,
and effectively use technological tools. Using these tools an individual canaccess, manage, integrate, evaluate, create and
communicate information.
Media and Information Literacy: The essential skills and competencies that allow individuals to engage with media and other
information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active
citizens.
1. Present a video clip (Source: #trashtag, A Social Media Campaign – Columbus- Ohio – Pogo Media
https://www.youtube.com/watch?v=Ig94kyTE8hk
2. Based on the Social media campaign video clip let the learners accomplish the media information Design Framework:
3. Ask the learners to share their responses. Start discussion with the class: “How did the framework help you in identifying a
social media campaign?”
PRACTICE(15 minutes)
Guide Questions:
In your opinion, what makes an individual literate in media and information?
What activities/ habits do you practice which illustrate media and information literacy?
1. Let the group write a summary and present their insights in class.
ENRICHMENT (20 MINUTES)