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  • Marketing Plan As On 23sep 2015

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    kumarneeraj
    72 views6 pages
    The document outlines an email and mailing strategy for an event including the International Conference and Convention Society (ICCS). It lists 22 dates from July 22nd to December 16th with planned emails, newsletters, mailers and other communications targeting exhibitors, visitors, delegates, partners and others. The mailers and communications will promote why to attend ICCS, what's new, exhibitor profiles, conference details and agendas, and other event information. Physical mailers and newsletters will also be sent by post or courier on some dates.

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    Visitor 2

    Original Title

    Marketing plan as on 23sep 2015

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    The document outlines an email and mailing strategy for an event including the International Conference and Convention Society (ICCS). It lists 22 dates from July 22nd to December 16th with planned emails, newsletters, mailers and other communications targeting exhibitors, visitors, delegates, partners and others. The mailers and communications will promote why to attend ICCS, what's new, exhibitor profiles, conference details and agendas, and other event information. Physical mailers and newsletters will also be sent by post or courier on some dates.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    72 views6 pages

    Marketing Plan As On 23sep 2015

    Uploaded by

    kumarneeraj
    The document outlines an email and mailing strategy for an event including the International Conference and Convention Society (ICCS). It lists 22 dates from July 22nd to December 16th with planned emails, newsletters, mailers and other communications targeting exhibitors, visitors, delegates, partners and others. The mailers and communications will promote why to attend ICCS, what's new, exhibitor profiles, conference details and agendas, and other event information. Physical mailers and newsletters will also be sent by post or courier on some dates.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 6

    Main Show - Mailing & New Letter

    Revised Dates Date Day Activity Content


    22nd July Wednesday Emailer First mailer to exhibitor
    27-Jul Wednesday Emailer International Exhibitor mailer
    Exhibitor oriented mailer which will have why ICCS, whats
    29-Jul Wednesday Emailer new and Exhibitor Profile
    12-Aug Wednesday newsletter News Letter exhibitor profile 1
    15-Aug sat emailer International Exhibitor mailer no. 2
    19th August Wednesday Newsletter News Letter exhibitor profile 2
    27-Aug Wednesday Newsletter general mailers for visitors
    8th september Wednesday Emailer Big names participating this year.
    16-Sep Wednesday Newsletter hard copy of news letter with company name

    30-Sep 23-Sep Wednesday emailer supporting parnter mailer

    29th sept 30-Sep Wednesday emailer focusing on conference agenda announcment


    pluss polymer mailer--Conference Partner and general mailer
    7-Oct Wednesday 2 Emailer for exhibition

    14-Oct Wednesday newsletter show preview

    21-Oct Wednesday general mailers for visitors/exhibitors


    28-Oct Wednesday Hard copy of news letter News Letter with Association interview.
    4-Nov Wednesday 2every week
    11-Nov Wednesday 2every week
    18-Nov Wednesday 2every week
    25-Nov Wednesday 2every week
    2-Dec Wednesday 2every week Exhibitors with stall details
    9-Dec Wednesday 2every week visitor, delegate and exhibitor advisoary
    16-Dec Wednesday 2every week Exhibitors with stall details

    20-Nov Catalaouge material to Kanika


    15-Oct Media partner send details
    20-Oct Exhibitor invitation
    25-Sep Signature to exhibitors and e invite
    1 sep to 15 nov once a week Sms and Whats app schedule
    15 nov - 15 dec twice a week Sms and Whats app schedule

    share all the material with


    1-Aug them on regular basis Association
    25-Sep VIP database-special invitation letter
    advertisment in local news paper in mumbai for 1st and 14th
    25-Sep dec
    1-Oct tele calling visitor and confrence seller
    30-Oct A5 visitor invite
    1st week of nov pre registration no. details to laulrine

    show preview and invition


    Mailer shared to

    Medium
    HTML
    HTML

    HTML

    HTML
    HTML
    HTML
    need to be courier also

    Details awaited from Rohan

    Rohan will be giving


    updated conference agenda
    accordingly we can upload
    this by 29th
    Dedicate Mailer for Plus
    Polymer +

    Immediate act

    exhibitors profiles, big


    shots, country partner
    details,
    Interview
    questions to be
    prepared ,
    although Rohan is
    meetingbthem on
    Saturday and
    probably get it
    organzsed by the
    need to be couriered also delgates

    Neeraj personalise
    Immediate

    Done
    To be actioned
    Requirement of
    Advertisement in Mumbai
    Local newspaper and a
    shuttle for engineers for 3
    days . expense sheet will be shared by rohan

    send by post like international mailer

    newsletter to circulate.

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