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Bakery and Confecttioner Report
Bakery and Confecttioner Report
3rd Floor, Building No. 5TH Floor, Bahria Ground Floor Bungalow No. 15-A
3, Aiwan-e-Iqbal Complex II, M.T. Khan State Life Building Chaman Housing
Complex, Egerton Road Road, The Mall, Peshawar. Scheme
Lahore, Tel: (042) 111- Karachi. Tel: (091) 9213046- Airport Road,
111-456 Tel: (021) 111-111-456 47 Quetta. Tel: (081)
Fax: (042) 36304926-7 Fax: (021) 5610572 Fax: (091) 286908 831623, 831702
helpdesk.punjab@smeda.org.pk helpdesk- helpdesk- Fax: (081) 831922
khi@smeda.org.pk pew@smeda.org.pk helpdesk-
qta@smeda.org.pk
February 2015
Pre-Feasibility Study Bakery and Confectionary
TABLE OF CONTENTS
1 DISCLAIMER......................................................................................................................................................... 3
2 EXECUTIVE SUMMARY..................................................................................................................................... 4
3 INTRODUCTION TO SMEDA........................................................................................................................... 4
4 PURPOSE OF THE DOCUMENT..................................................................................................................... 4
5 BRIEF DESCRIPTION OF PROJECT & PRODUCT....................................................................................5
5.1 Installed and Operational Capacities...................................................................5
6 CRITICAL FACTORS........................................................................................................................................... 5
7 GEOGRAPHICAL POTENTIAL FOR INVESTMENT................................................................................. 6
8 POTENTIAL TARGET CUSTOMERS / MARKETS....................................................................................6
9 PROJECT COST SUMMARY.............................................................................................................................. 6
9.1 Project Economics..............................................................................................6
9.2 Project Financing................................................................................................7
9.3 Project Cost........................................................................................................ 7
9.4 Space Requirement............................................................................................8
9.5 Machinery & Equipment Requirement.................................................................8
9.6 Furniture & Fixtures Requirement.......................................................................9
9.7 Office Equipment Requirement...........................................................................9
9.8 Human Resource Requirement.........................................................................10
9.9 Utilities and other costs.....................................................................................10
9.10 Revenue Generation.........................................................................................11
10 CONTACT DETAILS......................................................................................................................................... 12
10.1 Technical Experts / Consultants........................................................................12
10.2 Suppliers........................................................................................................... 12
11 USEFUL WEB LINKS........................................................................................................................................ 13
12 ANNEXURES....................................................................................................................................................... 14
12.1 Income Statement.............................................................................................14
12.2 Balance Sheet...................................................................................................15
12.3 Cash Flow Statement........................................................................................16
13 KEY ASSUMPTIONS......................................................................................................................................... 17
13.1 Operating Cost Assumptions............................................................................17
13.2 Revenue Assumptions......................................................................................17
13.3 Financial Assumptions......................................................................................17
13.4 Raw Material Assumptions................................................................................18
February 2015 2
1 DISCLAIMER
DOCUMENT CONTROL
3 INTRODUCTION TO SMEDA
The proposed Bakery and Confectionery shop is a small scale project with a
production area and sales out-let. It will be equipped with basic machinery and
fixtures. The production area will require covered area of 5,000 sq.ft. and the outlet
will be established on 750 sq.ft. The sales outlet will remain open for business for
16 hours per day around the year.
Product mix will include cakes, snacks, sweets, nimko, biscuits, bread and general
confectionery items. This merchandise will be prepared and acquired according to
the demand of local customers and in quantities directly proportional to expected
sales.
Maximum sales are expected during Eid seasons and in winters. First year
revenues of the project are estimated to be Rs 18.35 million. It is expected that
production growth rate will be 5% per annum along with 10% per annum increase
in sales price.
The installed capacity of bakery depends on the variety of the products being
produced. Starting capacity utilization is 70% with growth rate of 5% per annum.
6 CRITICAL FACTORS
Following are the factors critical for the success of this business venture;
Background knowledge and experience of the entrepreneur in the bakery
business.
Induction of trained human resource for production of requisite items.
Maintenance of quality and hygiene standards.
Pricing strategy & understanding requirements of the target customers.
Decor presentation and layout of the shop and products.
Location considerations for easy access of the customers.
Smaller cities with growing middle income group such as Sargodha, Sheikhupura,
Gujarat, Sukkur, Hyderabad, Noshehra, Charsada, Quetta, Khuzdar and Gilgit are
some of the prospective cities for setting up this business. Areas of Lahore with
more concentration of middle income class are also favorable for this project.
Areas having presence of middle income groups in the above stated cities will be
an ideal location for opening sales outlet of the business. Ideally, production facility
of the workshop should be located alongside the sales outlet; however, if the rental
costs are a constraint, production facility can be established at a distant
economical location. In such a case, higher transportation costs may need to be
factored in.
A detailed financial model has been developed to analyze the commercial viability
of Bakery and Confectionery business. Various cost and revenue related
assumptions along with results of the analysis are outlined in this section.
The projected Income Statement, Cash Flow Statement and Balance Sheet are
attached as annexure.
All the figures in this financial model have been calculated for estimated sales of Rs.
18.35 million in the year one. The capacity utilization during year one is worked out
at 70% with 5% increase in subsequent year’s up to the maximum capacity
utilization of 95%.
The following table shows internal rate of return, payback period and net present
value of the proposed venture:
Table 1: Project Economics
Description Details
Internal Rate of Return (IRR) 53%
Payback Period (years) 2.61
Net Present Value (NPV) Rs. 8,313,285
Project returns are based on the margins of the items sold. Profitability of the
business is highly dependent on raw material cost. Moreover, in bakery or food
item businesses the probability of wastage is higher, hence the reduction of
wastage through demand and supply analysis will play a vital role in profit
maximization. In this regard, efficient supply chain management will be an
appropriate strategy for this venture.
Another crucial factor for the success of this project is to maintain the hygienic
standards and clean environment to avoid customer complaints.
Following table provides details of the equity required and variables related to
bank loan:
Description Details
Total Equity (50%) Rs. 1,990,688
Bank Loan (50%) Rs. 1,990,688
Markup to the Borrower (%age / annum) 15%
Tenure of the Loan (Years) 5
Following fixed and working capital requirements have been identified for
operations of the proposed business:
The space requirement for the proposed Bakery and Confectionary Unit mainly
includes the production hall, store room and a retail outlet. For this purpose, it is
recommended that a rental place of maximum 5,750 sq.ft. (i.e. 5,000 sq.ft. for
production space and 750 sq.ft. for outlet) would be acquired. The production
space and bakery outlet could be acquired at separate places. However, it should
be ensured that both the facilities are located closely for easy supply of produced
goods to the outlet.
Plant, machinery and equipment for the proposed project are stated below:
The required machinery is easily available in the local markets. Used and new
machinery can be purchased from different whole sale markets including Lahore,
Karachi, Peshawar, Gujranwala, etc.
In addition to the above plant machinery and equipment, following necessary items
will be required for the proposed venture:
Following office equipment will be required for the proposed bakery and
confectionery shop:
Table 7: Office Equipment Requirment
Details of human resource required to run the operations of the proposed business
are as under:
An essential cost to be borne by the company is the cost of electricity and gas.
The electricity expenses are estimated to be around Rs. 50,000 per month (both
factory & outlet), whereas, gas expenses are estimated to be Rs. 345,139 / year
(including both natural gas and LPG at 70% capacity utilization). Considering the
non- availability or low pressure of natural gas alternate burning fuels i.e. LPG,
wood or kerosene oil may need to be considered. Advance procurement of raw
materials and packing material for at least 10 days along with 05 days finished
goods stock level will be maintained for uninterrupted sales of goods, at the
production and outlet facility.
9.10 Revenue Generation
Following table provides the details of sales revenues for year one:
Name of Expert /
Address Phone Fax
Organization
National Institute of Food 041-9200161- 041-
Prof. Dr. Salim Ur Science and Technology, 70/3011 9201439
Rehman University of Agriculture, 0300-6681047
Faisalabad
Food and Biotechnology 042-
Principal Scientific Research Centre 99230688-95
Officer PCSIR Labs, Ferozpur
Road, Lahore
10.2 Suppliers
Name of Expert /
Address Phone Fax
Organization
12 ANNEXURES
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Revenue 18,347,647 21,908,272 25,707,195 30,046,820 34,997,297 40,637,402 44,733,842 49,207,227 54,127,949 59,540,744
Cost of sales
Raw Material Cost 11,861,105 14,162,923 16,618,792 19,424,206 22,624,515 26,270,643 28,918,847 31,810,732 34,991,805 38,490,985
Operation costs 1 (direct labor) 2,366,667 2,637,556 2,901,479 3,191,790 3,511,129 3,862,399 4,251,746 4,676,921 5,144,613 5,659,074
Operating costs 3 (direct electricity) 240,000 264,000 290,400 319,440 351,384 386,522 425,175 467,692 514,461 565,907
Operating costs 4 (direct water) 24,850 29,673 34,818 40,695 47,400 55,039 60,587 66,646 73,311 80,642
Operating costs 5 (direct gas) 345,139 412,118 483,580 565,213 658,337 764,433 841,491 925,641 1,018,205 1,120,025
Total cost of sales 14,837,760 17,506,269 20,329,069 23,541,344 27,192,764 31,339,036 34,497,847 37,947,631 41,742,395 45,916,634
Gross Profit 3,509,887 4,402,003 5,378,126 6,505,475 7,804,533 9,298,366 10,235,996 11,259,595 12,385,555 13,624,110
General administration & selling expenses
Administration expense 876,000 963,600 1,059,960 1,165,956 1,282,552 1,410,807 1,551,887 1,707,076 1,877,784 2,065,562
Administration benefits expense 87,600 96,360 105,996 116,596 128,255 141,081 155,189 170,708 187,778 206,556
Building rental expense 900,000 990,000 1,089,000 1,197,900 1,317,690 1,449,459 1,594,405 1,753,845 1,929,230 2,122,153
Electricity expense Outlet 360,000 396,000 435,600 479,160 527,076 579,784 637,762 701,538 771,692 848,861
Gas expense
Travelling expense 91,738 109,541 128,536 150,234 174,986 203,187 223,669 246,036 270,640 297,704
Communications expense (phone, fax, mail, internet, etc.) 17,520 19,272 21,199 23,319 25,651 28,216 31,038 34,142 37,556 41,311
Office expenses (stationary, entertainment, janitorial services, etc.) 8,760 9,636 10,600 11,660 12,826 14,108 15,519 17,071 18,778 20,656
Promotional expense 183,476 219,083 257,072 300,468 349,973 406,374 447,338 492,072 541,279 595,407
Depreciation expense 287,840 287,840 287,840 287,840 287,840 305,117 305,117 305,117 305,117 305,117
Amortization of pre-operating costs 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000
Amortization of legal, licensing, and training costs 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
Subtotal 2,831,935 3,110,332 3,414,803 3,752,133 4,125,849 4,557,133 4,980,925 5,446,605 5,958,854 6,522,328
Operating Income 677,952 1,291,671 1,963,323 2,753,343 3,678,684 4,741,233 5,255,071 5,812,990 6,426,701 7,101,782
Interest expense on long term debt (Project Loan) 226,886 193,368 148,262 96,163 35,987 - - - - -
Interest expense on long term debt (Working Capital Loan) 81,740 69,665 53,414 34,645 12,965 - - - - -
Subtotal 308,627 263,033 201,676 130,808 48,952 - - - - -
Earnings Before Tax 369,325 1,028,638 1,761,647 2,622,535 3,686,332 4,741,233 5,255,071 5,812,990 6,426,701 7,101,782
Tax - 76,796 199,829 378,133 644,083 944,870 1,099,021 1,266,397 1,471,845 1,708,123
NET PROFIT/(LOSS) AFTER TAX 369,325 951,843 1,561,818 2,244,401 3,042,249 3,796,364 4,156,050 4,546,593 4,954,856 5,393,659
February 2015 14
12.2 Balance Sheet
Calculations SMEDA
Balance Sheet
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Assets
Current assets
Cash & Bank 1,346,629 2,201,161 3,693,989 5,942,419 9,128,950 14,012,633 19,330,669 25,148,113 31,509,158 41,968,919
Finished goods inventory 208,983 243,368 282,593 327,230 377,969 435,583 479,137 527,050 579,755 637,731
Raw material inventory 432,756 558,576 718,156 920,126 1,175,254 1,423,097 1,721,948 2,083,557 2,521,104 -
Pre-paid building rent 247,500 272,250 299,475 329,423 362,365 398,601 438,461 482,307 530,538 -
Total Current Assets 2,235,867 3,275,355 4,994,214 7,519,198 11,044,538 16,269,914 21,970,215 28,241,027 35,140,556 42,606,650
Fixed assets
Machinery & equipment 1,164,960 1,035,520 906,080 776,640 647,200 517,760 388,320 258,880 129,440 -
Furniture, fixtures and Office Equipment 396,000 352,000 308,000 264,000 220,000 176,000 132,000 88,000 44,000 -
Office vehicles 774,900 688,800 602,700 516,600 430,500 344,400 258,300 172,200 86,100 -
Office equipment 113,200 84,900 56,600 28,300 227,887 182,310 136,732 91,155 45,577 -
Total Fixed Assets 2,449,060 2,161,220 1,873,380 1,585,540 1,525,587 1,220,470 915,352 610,235 305,117 -
Intangible assets
Pre-operation costs 162,000 144,000 126,000 108,000 90,000 72,000 54,000 36,000 18,000 -
Legal, licensing, & training costs 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 -
Total Intangible Assets 171,000 152,000 133,000 114,000 95,000 76,000 57,000 38,000 19,000 -
TOTAL ASSETS 4,855,927 5,588,575 7,000,594 9,218,738 12,665,125 17,566,384 22,942,567 28,889,262 35,464,673 42,606,650
Liabilities & Shareholders' Equity
Current liabilities
Accounts payable 505,227 604,993 712,477 836,068 978,073 1,138,099 1,259,211 1,392,916 1,541,626 1,581,821
Other liabilities
Total Current Liabilities 505,227 604,993 712,477 836,068 978,073 1,138,099 1,259,211 1,392,916 1,541,626 1,581,821
Other liabilities
Deferred tax - 76,796 276,625 654,758 1,298,841 2,243,711 3,342,732 4,609,128 6,080,973 7,789,096
Long term debt (Project Loan) 1,463,450 1,172,510 836,465 448,321 - - - - - -
Long term debt (Working Capital Loan) 527,238 422,421 301,353 161,517 - - - - - -
Total Long Term Liabilities 1,990,688 1,671,727 1,414,443 1,264,595 1,298,841 2,243,711 3,342,732 4,609,128 6,080,973 7,789,096
Shareholders' equity
Paid-up capital 1,990,688 1,990,688 1,990,688 1,990,688 2,218,575 2,218,575 2,218,575 2,218,575 2,218,575 2,218,575
Retained earnings 369,325 1,321,168 2,882,985 5,127,387 8,169,636 11,966,000 16,122,050 20,668,643 25,623,499 31,017,158
Total Equity 2,360,013 3,311,855 4,873,673 7,118,074 10,388,211 14,184,575 18,340,625 22,887,218 27,842,074 33,235,733
TOTAL CAPITAL AND LIABILITIES 4,855,927 5,588,575 7,000,594 9,218,738 12,665,125 17,566,384 22,942,567 28,889,262 35,464,673 42,606,650
12.3 Cash Flow Statement
Calculations SMEDA
Cash Flow Statement
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
Operating activities
Net profit 369,325 951,843 1,561,818 2,244,401 3,042,249 3,796,364 4,156,050 4,546,593 4,954,856 5,393,659
Add: depreciation expense 287,840 287,840 287,840 287,840 287,840 305,117 305,117 305,117 305,117 305,117
amortization of pre-operating costs 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000 18,000
amortization of training costs 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
Deferred income tax - 76,796 199,829 378,133 644,083 944,870 1,099,021 1,266,397 1,471,845 1,708,123
Finished goods inventory (208,983) (34,385) (39,226) (44,637) (50,738) (57,614) (43,554) (47,914) (52,705) (57,976)
Raw material inventory (103,281) (125,820) (159,580) (201,970) (255,127) (247,844) (298,850) (361,609) (437,547) 2,521,104
Pre-paid building rent (22,500) (24,750) (27,225) (29,948) (32,942) (36,236) (39,860) (43,846) (48,231) 530,538
Accounts payable 505,227 99,766 107,484 123,591 142,004 160,026 121,112 133,705 148,710 40,195
Cash provided by operations 846,629 1,250,289 1,949,941 2,776,411 3,796,368 4,883,683 5,318,036 5,817,444 6,361,046 10,459,761
Financing activities
Project Loan - principal repayment - (290,940) (336,045) (388,144) (448,321) - - - - -
Working Capital Loan - principal repayment - (104,817) (121,067) (139,837) (161,517) - - - - -
Issuance of shares - - - - 227,887 - - - - -
Purchase of (treasury) shares
Cash provided by / (used for) financing activities - (395,756) (457,113) (527,981) (381,950) - - - - -
Investing activities
Capital expenditure - - - - (227,887) - - - - -
Acquisitions
Cash (used for) / provided by investing activities - - - - (227,887) - - - - -
NET CASH 846,629 854,532 1,492,828 2,248,430 3,186,531 4,883,683 5,318,036 5,817,444 6,361,046 10,459,761
Pre-Feasibility Study Bakery and Confectionary
13 KEY ASSUMPTIONS
Description Details
Cost of goods sold growth rate 10%
Days operational per year – Factory 355
Days operational per year – Outlet 340
Operating costs growth rate 10%
Administration benefits expense 10% of administration expense
Travelling expense 0.5% of administration expense
Communication expense 2% of Sales
Office expenses (stationary, entertainment, janitorial
1% of administration expense
services, etc.)
Promotional expense 1% of revenue
February 2015 17
Pre-Feasibility Study Bakery and
Confectionary
February 2015 18
Eggs Pcs 9,662 8.33 80,513 11.759 3,888 3 120
Flavour Ltr. 2 600 947 0.049 0.32 0.5 0.5
538,105 100 4,578 1020.5
Dry cakes
Raw Cost % Qty Qty Ingredients in grams Qty Ingredients For
Units Quantity Rate
material (Rs.) ingredients Ingredients For Making 1 Kg Making 1 Kg (gms)
Butter Kg 535 300 160,629 22.167 545 225 225
Sugar Kg 95 55 5,235 3.941 545 40 40
Maida Kg 654 50 32,721 27.094 545 275 275
Backing
Kg 24 150 3,570 0.985 22 10 10
powder
Eggs Pcs 21,738 8.33 181,153 35.468 16,364 9 360
Flavour Ltr. 12 600 7,139 0.493 1.09 5 5
Cream +
Kg 238 400 95,187 9.852 100 100
Honey
485,634 100.00 18,023 1015
Chicken Bread
Raw Unit Cost % Qty Qty Ingredients in Qty Ingredients For
Quantity Rate
material s (Rs.) ingredients Ingredients grams For Making 1 Kg Making 1 Kg (gms)
Maida Kg 520.02 50 26,001 14.648 336.00 150 150
Oil Ltr 69.34 190 13,174 1.953 33.60 20 20
Yeast Kg 6.93 180 1,248 0.195 1.68 2 2
Sugar Kg 86.67 55 4,767 2.441 33.60 25 25
Salt Kg 6.93 8 55 0.195 3.60 2 2
Chicken Kg 1,213.38 220 266,943 34.180 480.00 350 350
Onion Kg 433.35 40 17,334 12.207 720.00 125 125
Masala Kg 173.34 60 10,400 4.883 84.00 50 50
Cheese Kg 346.68 500 173,340 9.766 180.00 100 100
Mayonna
ise & Kg 173.34 90 15,601 4.883 120.00 50 50
Ketchup
Mix
Kg 520.02 80 41,602 14.648 120.00 150 150
Vegitable
3,550 570,465 100.00 2,112 1024 1024
Chicken Pizza
Raw Unit Cost % Qty Qty Ingredients in Qty Ingredients For
Quantity Rate
material s (Rs.) ingredients Ingredients grams For Making 1 Kg Making 1 Kg (gms)
Maida Kg 1,361.41 50 68,070 19.417 336.00 200 200
Oil Ltr 102.11 190 19,400 1.456 33.60 15 15
Yeast Kg 6.81 180 1,225 0.097 1.68 1 1
Sugar Kg 136.14 55 7,488 1.942 33.60 20 20
Salt Kg 27.23 15 408 0.388 3.60 4 4
Chicken Kg 2,042.11 220 449,265 29.126 480.00 300 300
Onion Kg 1,361.41 40 54,456 19.417 720.00 200 200
Masala Kg 272.28 60 16,337 3.883 84.00 40 40
Cheese Kg 680.70 500 340,352 9.709 180.00 100 100
Mayonnai
se & Kg 340.35 90 30,632 4.854 120.00 50 50
Ketchup
Mix
Vegetable Kg 680.70 80 54,456 9.709 120.00 100 100
7,011 1,042,090 100 2,112 1030
Biscuits etc
Raw Cost % Qty Qty Ingredients in Qty Ingredients For
Units Quantity Rate
material (Rs.) ingredients Ingredients grams For Making 1 Kg Making 1 Kg (gms)
Butter Kg 2,095 300 628,525 16.393 303 170 170
Sugar Kg Kg 1,84955101,673 14.465 333 150 150
Maida Kg 4,31350215,670 33.751 393 350 350
Baking powder Pcs Ltr. 621509,243 0.482 12 5 5
Eggs 115,0208.33958,500 34.716 7,261 9 360
Flavour 2560014,789 0.193 1 2 2
1,928,400 100 8,302 1037
Snacks
Per Piece Cost (Rs.)
Chicken Drum stick Leg Piece Chicken Leg Piece 35 149,100
Chicken Shami Chicken Sandiwitch Chicken Patties 63 268,380
Chicken Bread roll 17.5 93,188
35 124,250
19.6 173,950
35 124,250