Detailed Essay-Analysis

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Read and analyze the essay below.

[1] Americans spend between $30 and $60 billion a year on dieting. [2] This amount is
more than the gross national product for Morocco! [3] Such spending has not always been the
case. [4] Only recently has the marketing boom on health, fitness, and dieting infiltrated
American televisions, radios, and magazines. [5] The message is clear: getting healthy through
diet and exercise is a necessary part of life. [6] As Americans continue to be bombarded with
these health-conscious images, it is evident that the images have altered Americans' ideas about
health. [7] The current advertising trends in weight loss and fitness have had both positive and
negative effects.
[8] Perhaps the most positive effect of dieting and weight loss advertising is an increase
in education. [9] For many years Americans ate heavy foods cooked only in butter or lard. [10]
In addition, exercise was considered appropriate only for men. [11] These trends changed as
television and radio began promoting a healthier lifestyle that includes private gyms, low calorie
foods, and aerobics tapes, among other things. [12] As a result of this advertisement, Americans
began to understand that diet, exercise, and other preventive measures made them healthier. [13]
They are now aware that heart disease and other illnesses can be controlled with proper diet and
exercise. [14] Since the media's attention to this phenomenon, Americans are certainly healthier
than they were in the recent past.
[15] Although the current trends in weight loss have made Americans more conscious of
their health, they have also led to increased public pressure. [16] This is true for teenagers,
especially girls. [17] Adolescents cannot escape the constant barrage of ads on television and
radio and in magazines and newspapers. [18] While some teenagers take this new-found
knowledge and begin eating more appropriate foods and exercising regularly, others become
obsessed with weight loss. [19] As a result, these young people can develop eating disorders
such as bulimia and anorexia nervosa to try to emulate the physiques of models and health
promoters. [20] In these cases, the focus on fit and healthy bodies has a negative effect.
[21] The financial effects of health industry ads cannot be avoided. [22] Americans spend
billions of dollars each year trying to get fit. [23] Consumers will spend whatever they have to in
order to get the latest gym equipment, fat-free food, or diet supplement pill. [24] Because all
these marketing strategies promote healthy living, many people are spending excessive amounts
of money on such products. [25] Consequently, the diet industry continues to promote newer and
'better' products.
[26] Marketing strategies have changed public opinion in many areas, and the idea that
everyone should have a perfect body is a major example of this. [27] Knowledge is power, and
Americans should learn as much as they can about health and fitness. [28] Then they should use
that knowledge in healthful ways.
Identify the sentences and write their numbers in the space provided.

INTRODUCTION
1. Dramatic statement ___________________
2. General b/g ___________________
3. Transition ___________________
4. Thesis statement ___________________

BODY PARAGRAPH 1
1. Topic sentence ___________________
2. Major supporting idea ___________________
3. Concluding sentence ___________________

BODY PARAGRAPH 2
1. Topic sentence ___________________
2. Major supporting idea ___________________
3. Concluding sentence ___________________

BODY PARAGRAPH 3
1. Topic sentence ___________________
2. Major supporting idea ___________________
3. Concluding sentence ___________________

CONCLUSION
What does each sentence do?
[26] _______________________________________________________________________
[27] _______________________________________________________________________
[28] _______________________________________________________________________

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