COURSE TITLE: STRATEGY 101

Professor: Baba Prasad

Email: bprasad@vivekingroup.com

Phone:

Total number of Hours:

Credit: (Leave this blank)

COURSE OBJECTIVES:

In this course, students learn the tools and skills that will allow them to:
 Assess a company’s sustainable competitive advantage
 Analyze industries and competitors
 Develop and implement strategies that enable companies to consistently
outperform competition.

The course will introduce appropriate analytical tools and concepts with hands-on
exercises and real-life applications.  

COURSE DESCRIPTION/ STRUCTURE

Course Outline:

Session Date Time Description Resources

1 Mar 2 Introduction to the Firm Structure Class lecture (ppt slides provided
and History of Business Strategy after class)

2 Mar 3 SWOT & Competitive Forces In class group assignment

3 Mar 4 The Resource-based View; Blue Take Home: Group Assignment #2;
Ocean Strategy

4 Mar 5 Blue Ocean Presentation;

Entrepreneurial Strategy: Lean,
Zero-to-One
5 Mar 6 Nimble Strategy In-class nimble strategy exercise

A. Teaching and Learning resources

Books and reference materials/ Links:

Nimble by Baba Prasad; Class PPT slides. This will be a fast-paced action-oriented course. It will keep
you dancing on your toes. But I promise you it will be exciting and loads of fun!

B. Assessments and grading

What will be the grading methodology?

Assessment methods Group work or Individual

assessment

(% of total of 100)

1. Case Study/ies* -NA-

2. Class Test/ Mid term -NA-

3. Class Participation 10%

4. Group Assignment/ 40%

Project

5. Assignment -NA-

6. Final Exam 50%