Immersive commerce

Ease-of-use is a constant desire of online consumers,

regardless of platform and shopping preferences,
today’s shoppers want to be able to complete their
purchases without having to leave the platform. they
want minimal clicks and easy checkout. again, being
savvy, they know that the technology is available and
will flock to those retailers who utilize it and will shy
away from those who don’t.

Rather than pushing the consumer to your brand,

Immersive Commerce ignores traditional practices
and instead puts your products and services
wherever that consumer may be.

Using amazon as an immersive commerce strategy

Feedvisor presented a September 2018 survey indicating

that 45% of U.S. brand respondents were not selling their
products on Amazon. Said products were probably being
marketed by third parties; however, a combined
strategy, using both Amazon and third-party marketing,
could help brands maximize the potential of Amazon’s
product page. As previously mentioned, in addition to
selling its own inventory, Amazon permits third-party
vendors to list their products for sale on the Amazon
website, and also permits them to store their products in
Amazon warehouses or ship them directly to customers.
Coupled with allowing advertisers to target consumers
based on real shopping and buying data (bringing the
product to the customer), advertisers have been enticed
to increase spending on the platform. Amazon’s size and
clout make it an ideal component of a brand’s Immersive
Commerce ecosystem. If the user and shopper data isn’t
convincing enough, the dollar figures surely should be.
U.S. advertisers are forecast to spend $11.33 billion on
Amazon’s platform in 2019, a 53% increase over 2018.
That spend amount is predicted to rise to more than $15
billion by 2020, a sum that will account for approximately
10% of all U.S. digital ad spending.

Source: zadv.com “immersive commerce” by Zimmerman