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  • Adword Plan

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    sam
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    This document outlines how to optimize online advertising campaigns through keyword analysis, campaign setup and monitoring, and improving various campaign metrics like quality scores, ad position, cost per click and adding extensions. It also includes setting up analytics and conversion tracking.

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    adword plan .docx

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    This document outlines how to optimize online advertising campaigns through keyword analysis, campaign setup and monitoring, and improving various campaign metrics like quality scores, ad position, cost per click and adding extensions. It also includes setting up analytics and conversion tracking.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    19 views1 page

    Adword Plan

    Uploaded by

    sam
    This document outlines how to optimize online advertising campaigns through keyword analysis, campaign setup and monitoring, and improving various campaign metrics like quality scores, ad position, cost per click and adding extensions. It also includes setting up analytics and conversion tracking.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    1) Keywords analysis

    2) Campaign (Display /Search/Remarketing) setup and Monitor

    3) Campaigns Optimization:

    - Responsive Search Ads

    - Ad Groups,

    - Ad Copy,

    - Negatives Keywords,

    - Ad Extensions,

    - Improving Quality Scores

    - Improving Ad Position

    - Reducing CPC

    - Add Extensions in Ads

    - Responsive Search Ads

    4) Analytics/Conversion tracking Setups

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