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    Financial Perspective Internal Process Perspective

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    Prettyrush. Co
    The document outlines a balanced scorecard approach to developing a strategic marketing plan. It identifies key financial metrics like sales, profits, and market share. It also covers internal processes like using an aggressive promotional mix across different channels and developing an effective loyalty program. Additionally, it discusses customer perspectives such as satisfaction, brand awareness, and loyalty. Finally, it mentions learning and growth objectives including improving staff training, pursuing strategic partnerships, and expanding the market.

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    Financial Perspective Internal Process Perspective

    Uploaded by

    Prettyrush. Co
    85 views1 page
    The document outlines a balanced scorecard approach to developing a strategic marketing plan. It identifies key financial metrics like sales, profits, and market share. It also covers internal processes like using an aggressive promotional mix across different channels and developing an effective loyalty program. Additionally, it discusses customer perspectives such as satisfaction, brand awareness, and loyalty. Finally, it mentions learning and growth objectives including improving staff training, pursuing strategic partnerships, and expanding the market.

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    PADINI BSC

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    The document outlines a balanced scorecard approach to developing a strategic marketing plan. It identifies key financial metrics like sales, profits, and market share. It also covers internal processes like using an aggressive promotional mix across different channels and developing an effective loyalty program. Additionally, it discusses customer perspectives such as satisfaction, brand awareness, and loyalty. Finally, it mentions learning and growth objectives including improving staff training, pursuing strategic partnerships, and expanding the market.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    85 views1 page

    Financial Perspective Internal Process Perspective

    Uploaded by

    Prettyrush. Co
    The document outlines a balanced scorecard approach to developing a strategic marketing plan. It identifies key financial metrics like sales, profits, and market share. It also covers internal processes like using an aggressive promotional mix across different channels and developing an effective loyalty program. Additionally, it discusses customer perspectives such as satisfaction, brand awareness, and loyalty. Finally, it mentions learning and growth objectives including improving staff training, pursuing strategic partnerships, and expanding the market.

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    of 1

    4.

    3 The Balanced-Score Card approach to developing a strategic marketing plan

    Financial Perspective Internal Process Perspective


     Sales/Profit  Aggresice promotional mix -
     Gross margin (socmed, website, magazine,
     Share price
    video, fashion show)
     Sales
     Turnover  Effective positioning
     Market share  Loyalty program (PMC)
     Cash flow
     E-Commerce (shopee,
     RoI
     Shareholders ZALORA)
     Liquidity

    Customer Perspective Learning & Growth Perspective


     Higher customer satisfaction  Product collaboration
     Increase in brand awareness  Improve staff training
     Increase in product awareness  Low staff turnover
     High repurchase rate and WOM  New physical store
     Customer or brand loyalty  Market expansion
     International brand
     Strategic partnership (PADINI,
    BO, VINCCI)

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