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Profile Summary
• 7 years’ experience automobile sector in sales and marketing
• Expertise in territory sales, digital marketing, brand management and dealer management

Professional Experience (7 Years 3 Months)

Toyota Kirloskar Motor (Jul 2012 – Oct 2019) Territory Manager
• Part of 4 roles across 7 years to manage sales and marketing of Toyota’s consumer products
Territory Sales
• Managed 4 dealer groups with 10 outlets across Goa and Southern Gujarat
• Responsible for Annual Sales Target Achievement, Enhancing Market Share, Improving Sales Satisfaction Index (SSI),
• Enhancing Dealer and Employee Satisfaction, Improving Dealer Operating Standards and Operational Efficiencies
• Achievement of Annual Sales Target - 104% through rigorous implementation of enquiry management processes
• Enhancement of Toyota’s market share by 19% through focus on sales of Etios in the fleet segment
• Achieve highest SSI in 2 Territories - 1st in both Territories through regular monitoring & improvement of action plan
• Enhanced Dealer Employee Satisfaction Score by 15 base points through regular process KPI monitoring
• Improved Operational Standards in Territory by 20 base points through process monitoring and feedback sharing
Digital Marketing
• Promotion of products & corporate brand on digital media with social, search & display advertising – PC & Mobile
• Initiated development of company's first enterprise wide Customer Loyalty Program in June J2013
• Launched India’s first ever Digital Media campaign for Hybrid Technology in 2013 – Launch of Camry Hybrid
• Launched the first ever Digital media campaign for Toyota’s corporate brand in Junen 2012 – ‘Toyota = Waku Doki’
• Started Toyota's first Social Media campaign in joint collaboration with NDTV in April 2012 – Greenathon 4
• Responsible for marketing division’s annual marketing calendar development & budget control – saved 10% of overall
marketing budget - rationalised spending on business focus areas & cost benefit analysis of all big ticket spends
Brand Management
• Managed Corporate, Innova, Fortuner, Etios & Liva Brands by increasing brand awareness and knowledge among TG
• Project In-Charge for Toyota’s ATL campaign, Stall Branding and Merchandise – Delhi Auto Expo 2014
• Developed ‘Toyota - Campaign Guidelines’ as tool kit for campaign launch – for company & partner ad agencies
• Divisional in-charge for: CSR activity promotions and development of company’s Sustainability Report – 2012 & 2013
• Increased awareness for Corporate Brand by 2 percentage points through targeted campaigns in Tier 2 & 3 towns
• Launched 2 product upgrades in 2 years – Fortuner: Oct 2012, Innova: Oct 2013
Dealer Operations Kaizen – Sales Training
• Sustained Dealer Operations by enhancing Dealer productivity and customer service experience
• Ensured consistent Knowledge and Coverage Index for Toyota Dealer Sales Force across India
• Achieved desired Sales Force Knowledge & Coverage Index – 105% - through development of a systematic training
plan and monthly monitoring process for all Toyota dealerships across India
• Maintained desired percentage of sales force All India - 92% - through an in-house developed monthly monitoring tool
• Developed online Training Management Tool for Dealer Sales Staff - launched Toyota Sales Society (T2S)
• Launched Train The Trainer Program for dealer Sales Force - saving upto 60% from conventional training methods.

Academic Projects at IMT

• <List of academic projects (submissions as part of various courses you have done), live projects, short term projects,
project during immersion etc. which bring out your interest and experience in area you are applying for>

Certifications
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emplacement@imt.edu
FirstName LastName
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Academic Background
Degree Institute CGPA / %age Completion Year
PGDM – Executive Fulltime IMT Ghaziabad, India Pursuing 2020
B. Tech Mechanical VSSUT Burla, (formerly UCE Burla) 7.13 2013
12th Science Balasore College, Sovarampur 59.2% 2009
10th Science St. Vincent Convent School 80% 2007

Extra-curricular Activities
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• <Include B-School competitions you have won>
• <Bring out the extra dimensions in your life here to add new flavours to your resume>

emplacement@imt.edu