J O U R N A L O F T H E A S S O C I AT I O N F O R C O N S U M E R R E S E A R C H

ISSUE EDITORS:
VOLUME 6, NUMBER 2
CATHERINE COLEMAN, EILEEN FISCHER, LINDA TUNCAY ZAYER

Genders, Markets,
and Consumers
Within recent years, gender has been the focal point of conversations across the globe, from the
discrimination facing transgender individuals in the American military, to the global #metoo movement
highlighting sexual predation on women and men. The aim of this special issue is to harness the energy of
these conversations and to advance academic research on genders, markets, and consumers. We call for
JOURNALS.UCHICAGO.EDU/JACR | SUBMISSIONS DUE DECEMBER 15, 2019

cutting-edge work and welcome various perspectives and topics. We seek to encourage scholarship that
CALL FOR PAPERS

explores gender as a psychological and/or sociocultural construct (re)produced through multiple and
intersecting levels of gender relations. We particularly encourage work addressing issues highlighted by
Hein et al. (2016) including: (1) symbolic representations and discourses or “durable cultural expressions
of gender differences” (McCall 1992, p. 837), (2) identities and experiences that arise from the
embodiment of gender, and (3) the organizations and institutions that create sociocultural and economic
structures that privilege some gender(s) while discriminating against others. We seek scholarship from
across disciplines, and methodological and theoretical dispositions that advance an evidence-based
understanding of consumers, markets, and genders. In particular, we encourage (but are not limited to)
research with implications for consumer welfare, including gender justice and gender equality.

Submission may explore:

• Gender Identity and Consumption
• Gender Fluidity and the Marketing of Consumer Goods or Experiences
• The Role of Feminist Theory in Marketing and Consumer Behavior
• Masculinity in Marketing and Consumer Research
• Queer/ing Consumption and Marketing
• Families and Gendered Consumption
• Visual Consumption and Gender
• Historical Inquiries, Gender, and Consumer Research
• Intersectionality
• Gender and Transformative Consumer Research
• The Social Impact of Gender and Market Choices
• Gendered Brands and Product Marketing
• Gender Equality and Family Welfare
• Gender, Politics, and Consumer Research
• Transgender and Agender Identities and Consumption

Innumerable headlines in recent years demonstrate clearly that gender issues are complex, widespread,
and critical to human well-being. The need for scholarship that advances our understanding of what
“equity” and “equality” can mean for people of all genders, in all geographic regions, and in all markets,
has never been more vital. We believe that consumer researchers have much to contribute to these
conversations and we look forward to advancing consumer well-being through this issue of JACR.

Papers appearing in the issue should not exceed 8,000 words.

Submissions will receive double-blind peer review. Guidelines
DECEMBER 15, 2019 INITIAL MANUSCRIPT SUBMISSION DEADLINE
may be found at the JACR home page. Authors who would
NOVEMBER 1, 2020 DEADLINE FOR SUBMISSION OF FINAL MANUSCRIPTS
like additional information are encouraged to contact the
co-editors at Ltuncay@luc.edu, efischer@schulich.yorku.ca,
and c.coleman@tcu.edu.