No Characteristics Description: Using The 6 Characteristics Described To Analyse ITC

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Strategic Management Name RITIKA RUSTAGI

Assignment 1: Enrollment # 19BSP2254

Using the 6 characteristics described to analyse ITC

No Characteristics Description
1 Long Term Direction ITC Ltd. is a jewel in the Indian corporate crown.To sustain ITC's position as
one of the India's most valuable corporations through world class
perfomance, creating value for the Indian economy and the Company's
stakeholders.
2 Scope ITC Ltd is one of the India's top private sector with it's diversified presence in
cigarettes , Packaging, Packed food, Hotels, confectionary ,IT ,branded
apparels, personal care, stationary ,safety matches, FMCG products, Branded
Apparels. Now ITC is planning to step into healthcare sector also.
3 Advantage over Effective and strong distribution reach , strong and experienced
competition management, Superior brand building capabilities, excellent products
advertising
4 Strategic Fit with ITC is the only company in the world that is Carbon positive, solis waste
the business recycling positive and water positive. Through their strategies they are taking
environment care of the environment as well as their business. ITC constantly strives to
minimize its impact on environment -from leading edge processes in its
factories to building the largest , greenest hotels in India, and always making
it a priority to clean up the eco- footprint of all aspects of its operations and
also expanding their renewable energy portfolio.
5 Organisations The competitiveness of ITC's diverse businesses rest on the strong
resources and foundations of institutional strengths derived from its deep consumer
competencies insights, cutting-edge Research & Development, differentiated product
development capacity, brand-building capability, world-class manufacturing
infrastructure, extensive rural .And some of the competencies are
understanding the business, focusing on the customers , driving results,
building strong relationships, cultivating innovation and creativity
collaborating as a team, Unmatched distribution reach, Brand building
capabilities
6 Values and ITC's core values are aimed at developing a customer focused, high
Expectations perfomance organisation which creates value for its stakeholders.
• TRUSTEESHIP
• CUSTOMER FOCUS
• RESPECT FOR PEOPLE
• EXCELLENCE
• INNOVATION
• NATION ORIENTATION.

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