Professional Documents
Culture Documents
The Statement of General Principles of Design: Noriega
The Statement of General Principles of Design: Noriega
The statement
of general principles
of design
www.cienciografia.com Fundación
Presentation
By a well
educated world
The Statement of the General principles of the design has been created according to the plan of his author Eder Noriega
Torres.
First Edition 2013. ALL RIGHTS RESERVED. This work may be reproduced and used for educational purposes. Its sale is
prohibited. Use is permitted provided you mention the source and author.
This work has been registered in the National Directorate of copyright, Ministry of Interior, Republic of Colombia, and is
protected by intellectual property rights. If you have knowledge of a use contrary to the established, please inform at
www.fundacionbits.com
Fundación
Index
Introduction. 5
Creativity principle. 6
Principle of objective and subjective concept. 7
The communicative principle. 8
Principle of interactivity. 9
Principle of good planning. 10
Principle of adaptation. 11
Functionality principle. 12
Principle of color. 13
Template principle. 14
Principle of the composition, organization and aesthetics. 15
Orientation principle. 16
Perception principle. 17
Measurement principle and proportionality . 18
Preference principle. 19
Uncertainty principle. 20
Bibliography 21
3
All activity and professional
discipline need theory and is
precisely the General design
theory which gives rise to the
Declaration of the General
Principles of Design.
Introduction
5
1 Creativity principle
All designs, by principle, are creative acts with a touch of inspiration.
6
2 Principle of objective and subjective concept
All design implies a subjective and objective conceptual idea. The goal
of design concepts are easily noticed by the form and its matter and is
identified because it is the common view that everyone perceives, but
the concept is not subjective; is unique and is always interpreted in
different ways.
7
3 The communicative principle
Every design principle communicates something.
Parque Agrotemático
Potencializador
Detergente
G A L E R Í A
Tico
8
4 Principle of interactivity
Every design by principle communicates something; human
communication is interactive. The design principle is interactive,
allowing the senses to perceive things and interact with each other.
9
5 Principle of good planning
All design, by principle needs to be well planned and spend at least one
stage of analysis, creation, implementation, evaluation and control.
10
6 Principle of adaptation
The design is adapted permanently in any space and time. The law of
“dynamism and adaptation” of forms requires that the designs must be
tailored to particular cases and universal cases. The particular designs
are made with the purpose of solving a particular problem; universal
designs are made to solve problems that suit everyone, regardless of
their abilities and skills.
11
7 Functionality principle
All design by principle is functional, meets our needs, solves a problem
and improves systems.
12
8 Principle of color
Every design principle has color because light is color.
13
9 Template principle
All design by having the form generates a "model or guide template",
but this template is always contained within an area or any space; the
template is contained in our environment. A template can be a model,
architectural model or an object taken as an example. In addition a
format is also a space, an area, or a region with standardized measures;
for example, a paper template.
10 Principle of the composition,
organization and aesthetics.
All design, by principle, is organized, aesthetic and configured as a
composition. Organizing is arranging but aesthetics and composition
achieve the beauty and expressiveness that the order itself is not
enough. The principle of composition achieves expressive design that
is persuasive, consistent, balanced and rhythmic.
15
11 Orientation principle
Every design principle has a spatial location that enables sense of
direction.
Text
16
12 Perception principle
Every design by principle is perceptive.
17
13 Measurement principle
and proportionality
Any design by principle has a size, is measurable proportional and
responsive to the available space, a template and all its surroundings.
18
14 Relevance principle
All designs have relevant elements that will give them a particular
shape; they also have elements that make it up but in turn the design
can also be relevant to other designs around you.
ABC
19
15 Uncertainty principle
By principle, all human design is not perfect and there will always be an
uncertainty point indicating that the design is not finished; perhaps
something is missing, wrong, or maybe you will never know what
happened. The uncertainty principle of the design is what motivates us
to continue investigating discovering and innovating every day. If this
principle did not exist then the design would be inactive, because there
would be no design to discover.
20
Bibliography
Http://javierortego.com/marketing-y-distribucion/posicionamiento
http://es.wikipedia.org/wiki/Louis_Braille
http://es.wikipedia.org/wiki/Johannes_Gutenberg
http://es.wikipedia.org/wiki/Ciencia
http://www.fotonostra.com/grafico/semiologia.htm
Theory of color. Http://www.profesorenlinea.cl/artes/colorestudiodel.htm
Neurocomunicación. Http://estoesmarketingonline.es/neurocomunicacion-estrategias-influencia/
Fundamentals of graphic language. Joan Costa. Http://www.joancosta.com/docs/fundamentos.pdf
Laws of gestalt. Http://www.guillermoleone.com.ar/leyes.htm
Geometric concepts. Http://www.vitutor.com/
Theory of color. Http://es.wikipedia.org/wiki/Teor%C3%ADa_del_color
Theory of communication.http://es.wikipedia.org/wiki/Teor%C3%ADa_de_la_comunicaci%C3%B3n
Neuroanatomía funcional. Segunda Edición. Jairo Bustamante B. 1994.
How the brain works. Http://bibliotecadigital.ilce.edu.mx/sites/ciencia/volumen3/ciencia3/
21
Noriega
Eder Noriega Torres
Eder Noriega Torres was born in the municipality of La Paz (Cesar) Colombia, November 1, 1970. He
is publicist, graphic designer and digital artist of the 3D, photographer, Infographic Designer,
developer of graphical interfaces for websites, video games and software. He is communicologist,
researcher, writer and lecturer. One of his well-known works at the international level is "The spoken
and song vocal technique", a technical work aimed at beginners and professionals who work with
the voice. He is the author of several well-known brands in Colombia.
He discovered the “Cienciografia” as the scientific discipline of graphic Sciences. Among his works
are: theory of the forms which explains in detail the universal laws of forms and everything to do
with this world. “Cienciografia” manual, graphic science. Statement of the General principles of
design. Theory of graphic communication. He discovered the law of affinity graphics and that led
him to establish the affinity graphics or “afingrafia” of the Spanish alphabet. Finally the work of the
“afingrafia” of the Spanish alphabet gave rise to the strengthening of the traditional method of
teaching literacy with the program called “Tico” especially for primary basic education. “Tico” is a
comprehensive educational program of literacy which promotes in Colombia his foundation and
more specifically in the departments of Cesar and la Guajira.
He have more than 20 years of experience in the graphic field. Worked for a while with advertising
agencies and newspapers from the northern coast of Colombia, but finally his heart told him to
become independent and work as an independent entrepreneur. He has worked as a self-taught in
the field of chemistry and in which he have managed to develop some formulates of great
importance for the medical industry and cosmetics, including the discovery of a drug to eradicate
the fungus for Onychomycosis affecting the nails, the formulation of a natural extract to control the
abnormal hair loss, a chemical biological liquid formulation to effectively control the scourge of
termites.
The duality of these two knowledges, design and chemistry, led him to create the Bits Foundation in
the year 2012, a Non-governmental organizations (NGOs) of social character that promotes science
and technology in Colombia. He is currently the Chairman and legal representative. Bits Foundation
grows every day and extends their knowledge through the internet at a national and international
level. One of his main projects is called www.aulabits.com, a lecture on education aimed at teachers
and students from the basic primary and secondary.
www.cienciografia.com www.fundacionbits.com