NepaliBazar.

com

Ecommerce Project Report

Acknowledgement

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Table of Contents
Executive Summary..................................................................................................................... 4
Introduction.............................................................................................................................. 5
Company.................................................................................................................................. 5
The Market............................................................................................................................... 6
Financial Considerations.............................................................................................................6
Objectives................................................................................................................................ 6
Company.............................................................................................................................. 6
E-Commerce website...........................................................................................................6
Mission..................................................................................................................................... 7
BUSINESS DESCRIPTION.........................................................................................................7
E-commerce website................................................................................................................ 8
Business model........................................................................................................................ 8
Objectives................................................................................................................................ 8
Company.............................................................................................................................. 8
Competencies or Unique Selling Propositions......................................................................9
E-Commerce website...........................................................................................................9
The website Marketing Strategies:......................................................................................10
Target Market......................................................................................................................... 11
4P’s of marketing mix............................................................................................................. 11
Product............................................................................................................................... 11
Pricing................................................................................................................................ 11
Place.................................................................................................................................. 12
Promotion........................................................................................................................... 12
Payment Methods.................................................................................................................. 12
PayPal................................................................................................................................ 12
Cash on Delivery:............................................................................................................... 12
BUSINESS PROBLEMS ANALYSIS AND SOLUTIONS...........................................................13
Problem Analysis................................................................................................................... 13
Market Analysis...................................................................................................................... 13
SWOT Analysis...................................................................................................................... 14
Strengths............................................................................................................................ 14
Weaknesses....................................................................................................................... 14
Opportunities...................................................................................................................... 14
Threats............................................................................................................................... 15
Conclusion................................................................................................................................. 15

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Executive Summary

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Introduction

NepaliBazar is a website that has collection of nepali products which is produced in nepal like
Carpets, thankas, Paintings, Wooden Crafts etc . We collect such nepali products from different
manufacturers and make it available via our websites for customers all over the world.The hand
made carpets and local product with classical design and various travel packages for tourist are
also available in our website.. In order to grow and achieve the desired level of market
penetration, we have outlined the following marketing/production goals:
· Going Virtual and
· Increase the number of designs offered.

Company

Nepalibazar.com is a e-tailer website for online shopping for customer who are interested in
buying pure Nepali products namely Handicrafts, wooden Crafts, Carpets, Pashmina, paintings
and also act as a online travel agency for holiday destination to Nepal. It also provides common
platform for consumer to consumer business and allow an individual to sell their second hand
products.

The website consists of six equal share members and they are Aditya Khatri, Bhuwan Maharjan,
Madhu Sudan Koirala, Nimisha Chaudhary, Sanjit KC and Sushmita Nepal.

The company will be using the Mercantile Office Systems Pvt. Ltd.'s server at the initial phase in
order to minimize the cost and would setup own server if needed with the increase of volume
transactions.

The biggest strength of the website is it’s market occupancy all over the world since there is
good demand of Nepali products in national as well as foreign market.
The transactional revenue model along with the Advertisement revenue model is supported by
this website. Profit is generated from the nominal fee that is gained from buyers and sellers.

The Market

The market is highly fragmented with thousand of manufacturers so it is vital for any firm to use
the cutting edge technology to grab a upper hand in the market. The products produced are
either consumed within the country or they are exported to other countries using quota
system. But with the help of online transaction, the product can be sold to anywhere so it helps
in the market expansion.

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 Financial Considerations

This project will be completely financed by equity capital provided by the six shareholders and
we will pass our break-even point within the first year. Conservative projections based on sales
over the next three years yield annual revenue of around Rs. 20 lakh by Year 3. The company
expects its cash account to remain healthy.We mainly generate revenue through advertisement
on site and through transaction fee which we receive from sell of various products and services.

Objectives

Company
Nepal being rich in its cultural heritages, has potential to produce different designs of
handicraft, woodcraft so NepaliBazar intend to provide culturally rich goods present in different
parts of Nepal to the customer who loves Nepali products. Also, Nepal is also famous all over
the world for its carpet and pashmina shawl so we also provide carpet and pashmina shawl of
different design which are rich in quality.
The company has following objectives:
· Establishing marketing and sales initiatives to expand the company's product line
and capture domestic as well as foreign market
· Reinvesting corporate profits for making the brand better.
· Keeping customers happy and satisfied by providing them what they need.

E-Commerce website
Objective of developing an E-commerce Website are:
· Accessible 24hrs a day.
· Excellent customer relationship by providing interactive webpage.
· Enable group buying of products
· Enable online transaction.
· Enable quick shipment of orders.
· Acquiring an excellent design staff.

Mission

Our mission is to make the product that come from the heart of our country available to the
worldwide customer. We want the worldwide customer to recognize the beauty of our country.
We want to service the customer in the best possible way so as to retain the existing customer
and attract the new costumers.

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BUSINESS DESCRIPTION

NepaliBazar is a pioneer in the carpet, handicraft and woodcraft business. We make different
designs and types of carpet and handicraft. In addition to this we also provide holiday packages
for the foreign as well as domestic tourists.

NepaliBazar is located in Kathmandu, is the manufacturer of handicrafts, woodcrafts, carpet,

pashmina and provides travel package as well. We provide the all these items of different
designs and price level. We intend to sell ours products through our website and through our
showroom located at Thamel. We provide goods to all domestic as well as foreign customers.
Nepal being rich in its cultural heritages has potential to produce different designs of
handicraft, woodcraft so we intend to provide culturally rich goods present in different parts of
Nepal to the customer who loves Nepali products. Also, Nepal is also famous all over the world
for its carpet and pashmina shawl so we also provide carpet and pashmina shawl of different
design which are rich in quality.

We design and produce these goods for all different five star hotels, restaurants, different
business houses, different offices, as well as individual customers. We provide our goods both
online and through our exclusive outlets which are present in the center of different cities.
NepaliBazar will also process the order and collect the payment online. So we create a cost-
effective operation that will reduce the cost of inventory and showroom. Once we collect the
order then the information is then flowed to our warehouse from where the products are then
filled and shipped once the account information is verified.

E-commerce website

Our Ecommerce website will have the domain name of www.nepalibazar.com.np. We

intend to have costumer from Kathmandu as well as from different part of world.
With the outlet located at thamel consumer from Kathmandu have easy access to the
outlet. But for the other consumer to involve in our market for online shopping
an e-commerce website is a prerequisite. With the help of the ecommerce website
customer from any part of the world can visit the website and choose from
different products and can pay online. Once the online payment is verified,
then our distribution system then delivers the goods to respective consumer via
our distribution channel.

Business model

NepaliBazar will follow Business to Consumer i.e. B2C model in which we deliver the product
produced by us (i.e. Handicraft, woodcraft, Pashmina, Carpet, Thankas, Paintings etc) to the

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 consumer in the physical form after the online transaction. For the transaction to work
properly, we need to have the proper logistics, inventory, efficient distribution system, secure
payment system.
Nepal bazaar intend to sell wide variety of locally produced handicraft items for the domestic as
well as the foreign consumers. All our products are produced by home based designers and
since we sell our product to the consumer directly we are following the B2C model.

Objectives

Company
NepaliBazar objective is to make the product which are a vital part of Nepalese culture, its
ethnicity, produced from the local resources, available to all the costumer who love and value
nepali products. We want our product to be the major part of the decorative items which will
further enhance the beauty of our consumer household, business firms, hotels etc.

The company has the following objectives:

· Establishing market and sale initiatives to expand the company’s product with in Nepal and
different part of the world.
· Reinvesting the company profits to provide better product
· Providing the product what customers want in the best and easiest way possible.
E-commerce website:
The objectives of developing an e-commerce Website are:
· Ecommerce website will make our product and service available and accessible 24hrs a day.
· It will allow customers to browse through variety of product with detail specification.
· Help to communicate with the costumer, take their feedback and allow us to make change
according to costumers demand
· Help in easy transaction and delivery of goods

Competencies or Unique Selling Propositions

The competencies or the unique selling points of our company are:

● Aggressive marketing strategies
● Highly creative designers team
● A dynamic website with online sales capability
● Continuous analysis of business performance and perform control activities
● The products which are of high quality and value to the customer while meeting needs
for an expression of personal style at affordable price
● Use of both physical outlet and website for wide market coverage

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 E-Commerce website

The objectives of developing an e-commerce Website are:

● Accessible website that is entertaining to surf. Like a trip to our favorite store where we
always find something new that we want.
● Establishing a strong advertising campaign in a traditional media vehicle; i.e. magazines.
● Excellent customer relationship by providing interactive webpage.
● Enable quick shipment of orders.
● Acquiring an excellent design staff.

NepaliBazar objective is to make the product which are a vital part of Nepalese culture, its
ethnicity, produced from the local resources, available to all the costumer who love and value
nepali products. We want our product to be the major part of the decorative items which will
further enhance the beauty of our consumer household, business firms, hotels etc.
The company has the following objectives:
· Establishing market and sale initiatives to expand the company’s product with in Nepal and
different part of the world.
· Reinvesting the company profits to provide better product
· Providing the product what customers want in the best and easiest way possible.
E-commerce website:
The objectives of developing an e-commerce Website are:
· Ecommerce website will make our product and service available and accessible 24hrs a day.
· It will allow customers to browse through variety of product with detail specification.
· Help to communicate with the costumer, take their feedback and allow us to make change
according to costumers demand
· Help in easy transaction and delivery of goods

The website Marketing Strategies:

As our outlet is located at the so called tourist junction point of Kathmandu i.e. Thamel so it’s
appropriate place for our product marketing, the online strategy will focus on celebrity
endorsement, social network marketing and email marketing. It is important to retain existing
customer as well as attracting new customers. So we will manage a customer database from
the information provided in the customer profile. In that way we can customize and personalize
the site. So that it would make the customers easy to find and choose according to their taste.
In addition to that we can provide many information and detail specification so that the
customer can go through the details before they make any decision. We can mail the existing

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customer for the new available products so that they can go through products if they are willing
to.

Target Market

NepaliBazar products are targeted toward the normal household to

the business firm to hotels to foreign customers. Our products are preferred by
local costumers like for decorative purpose as well as for the furnishing
purpose. Handicraft, woodcraft, thanks, painting are usually preferred for the
decorative purpose where as Nepalese carpet which is famous all over the world
is used for furnishing purpose. For the foreign customer may want handicraft
other items as souvenir.

4P’s of marketing mix

Product

The products we are offering are handicraft products so we will keep

the stock minimal by keeping product in demand and the new products which the
costumer are anticipating. This will help to keep our inventory cost low. We
will also provide alterations, personal shopping services and special ordering
for our customers. The types of product we will offering are:
● Variety of handicrafts
● Variety of Woodcrafts
● Thankas
● Paintings
● Pashminas
● Carpets
● Travel Packages

Pricing

NepaliBazar intend to provide the best quality product at

reasonable price. People today agree that price of a product is not a major
concern for them when it comes to quality. We can achieve success by placing a
20% markup on different products and 25% on accessories and still provide an
affordable product, as we are producing in-house. Regarding the pricing
strategy, our main objective is to provide product with best quality at low prices as possible.

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Place

We are going to open an outlet located Thamel which is at the

center of the city and also the tourist junction point. As it a common place
for hang out of our target market, it is the best strategic place to have an
outlet. With this place as our outlet, we can attract both local as well as the
foreign customer.

Promotion

For promotion we will rely mostly on magazines like Earth,different

magazine issued by multi star hotels and TV advertisements will also be done
using celebrities, word of mouth and so on.

Payment Methods

Online shopping provides customers with a quick and easy

alternative to shopping in a traditional brick-and-mortar store. As we cannot
pay with cash online, other payment methods have been established which helps
in purchasing products and services online. Our store will have the following
modes of payment options.

PayPal
We will also accept payment from PayPal. As it is a frequent
payment method through many merchants. It allows users to set up an account and
use their bank account, credit card or funding in your PayPal account to make
online purchases.

Cash on Delivery:
We also provide cash on delivery service.

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BUSINESS PROBLEMS ANALYSIS AND SOLUTIONS

Problem Analysis

In the problem analysis, every market is dynamic in some way but in case of e commerce
market the dynamic level is much higher as its solely depends on the technology. And
technology is changing in such a way that the technology that is being used today may become
obsolete tomorrow. It is very important for us to move with the technology, the time we fail to
catch up with current technology then we may lose our upper hand in the market. So it is vital
for us to use that technology so that we can provide service to the customer in the most
convenient way. Also the handicraft industry has been working in such a way in which the local
vendors have been selling those handicraft goods in the footpath. So we also have to compete
with them but one advantageous thing for us is that today’s world is a busy world hence people
won’t have much time to visit place to place to buy such items. What they want is to stay at
home or office and buy things in couple of clicks and that is what are intended to provide. In
this way also we have to make consumer move away from their traditional shopping behavior.
But the main concern in the case of ecommerce business is of security and privacy. In the case
of Nepal where everything has become so volatile it is very hard to maintain security and
privacy so this issue comes in first in our priority so as to maintain trust between us and our
consumers.

Market Analysis

Nepali handicraft, woodcraft pashmina, carpet industry, thankas are popular not only in Nepal
but also all around the world. These product have been the symbol of Nepal. So Market of
these products expand to the world market. With the help of the ecommerce website has made
easy for the foreign market to access the local product. In local market, there is a fierce
competition as there are large number producers. And its is very important to provide the
unique product that are symbolizes most part of Nepal. The consumer of our product are
ranges from the individual household to hotels to different business houses to other different
firms.
In foreign market, our product has huge demand as it reflects the cultural aspect of Nepal. Our
products especially carpet have demand in different big hotels. Our handicraft, woodcraft,
thankas, painting and pashmina is also very popular in foreign market as well. By providing
satisfactory service with regards to security,privacy we can have a anticipating market in world
economy. In respect to the tourism year, there are many foreigners who are willing to visit
Nepal to see its natural beauty as well as the cultural beauty.With the promotion of Tourism
Year in international channels like BBC and CNN,numbers of Tourists who want to come to

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Nepal is increasing. So the market for the travel package is in verge of expansion in foreign as
well as domestic market.

SWOT Analysis

The SWOT analysis shows the Strengths, Weaknesses, Opportunities and Threats of our
business. The strengths and weakness are the internal factors whereas the opportunities and
threats are the external factors. The SWOT analysis of NepaliBazar is as following:

Strengths
● Variety of Products available in a single platform.
● Variety of travel package for all groups of people.
● Interactive websites where the user/consumer can post their comments
● Secured online payment system.
● Timely delivery of the product.
● Well maintained website as well as store for better market coverage.
● We are accessible 24 hours a day
● We have an outlet for the customers who do not have access to the internet.

Weaknesses
● We are relying on the new technology and there is probability that people hesitate to
shift from their traditional shopping habit.
● Due to the volatile condition of the country there might the delay in the transaction and
hence delay in the delivery

Opportunities
● Internet businesses are growing in Nepal so it helps more people to visit the website
and choose the item they need.
● Due to the busy schedule of the people, in this current scenario consumer prefer the
easiest way to buy the goods with the help of only few click.
● Consumer have become more conscious towards the local goods so the future of goods
is showing the bright side.

Threats

● As our service is solely dependent on the technology so if we fail to move along with
changing technology we may become obsolete in the market.

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● Due to the band and strike it may hamper the travel package for the domestic as well as
the foreign tourist.
● Due to the union problem may hamper the production process.

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Conclusion

Industry is widely varied so investment in website development is best way to reap

opportunity. in this competitive market where are many competitors, it is very important to for
the firm to to get the upper hand so that the firm can survive as well as grow in future. And e
commerce website play a vital role for this purpose. In this busy world where every seconds
count, the easiest way to shop is probably the best way as a customer can browse and choose
the product and shop with just few clicks.

We are confident that the Nepali Bazar can achieve its aggressive sales forecasts, from the very
first year of its operation, through its competitive advantage. In addition, we have carefully
considered its market, potential customer base, and its ability to grow its sales average to
capture 10% of the branded urban apparel industry.

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