By-Rishabh Jain

 Mass media is a medium to communicate to a

large audience by different forms of
technology.

 Some different types of Mass media are-

1. Print media
2. Radio
3. Cable TV
4. Satellite TV
5. Internet services
1. Print Media- Newspaper, magazines,
brochures.
2. Radio- FM
3. Cable Television- Local TV services
4. Satellite Television- DTH services, global TV
services
5. Internet- Websites, Pop-up ads, YouTube,
Blogs, etc.
 The oldest and most reliable source of
communication.
 Used to address mass public.
 Divided into Gen. Print media, Specific Print
media.
 General Print media- Newspaper
 Specific Print media- Magazines, Books
 Useful to communicate with a large audience.
 Cost Effective
 Can be published the fastest. Example- News
paper are published on daily basis.
 Makes It easier for the user to understand.
 Specific and to the point.
 Articles, magazines can be used to convey
long pieces of information.
 Radios can be used for entertainment,
advertising, spreading awareness, etc.
 They are the oldest form of electronic mass
media.
 Cost effective
 Can be used as a car radio, mobile radio. etc.
 The only forms of mass media based only on
sounds, verbal form of communication.
 A person can listen to radio while driving,
doing any other work. Unlike reading a
newspaper while driving, doing any other
work is not possible.
 A person can listen to the same ad again,
unlike reading the same article again and
again.
 Can be short and more impactful.
 Also called local television services.
 They are used in a local area and is mainly a
portal to preview regional and a few global
channels
 Provided and regulated by the local television
operator.
 Not used much nowadays.
 Cost effective
 Used to cover small population.
 Used to convey information to small groups
of people
 Uses Graphic, textual, audio sense for
information.
 Can be useful for local, small scale companies
 Can not target specific audience.
 Used to cover global Audience.
 They are regulated by the DTH service
provider and are used for entertainment,
advertising, broadcasts, etc.
 Expensive
 Can be used to spread overseas information
 Used more often than cable TV.
 Can be used to spread world wide awareness.
 Can be used to communicate to large
audience.
 Uses Graphic, textual, audio sense for
information.
 Used by global, international companies.
 Can not target specific audience.
 The all-rounded multi media, used for
entertainment, spreading awareness,
spreading knowledge, advertising, etc
 Can be used to communicate all over the
world.
 Can be cheap or expensive,
 Covers blogs, Videos, Ads, etc.
 The most used medium of mass media.
 Fastest way to communicate.
 Can be used to spread global awareness.
 Used to target specific audience. For
example, people at a specific website might
see a particular piece of information, ad etc.
 Used by local and large scale companies.
 Might include audio-visual and textual pieces
to spread different information at different
times.
Ad agencies are the companies which help
other companies to place their advertisements
in different forms of mass media, such as
newspapers, magazines, the internet etc.

India has been flourishing with new companies

that require to post ads for their promotion.
And releaseMyAd is the biggest ad agency in
the nation that has been doing the same for
many years now.
 releaseMyAd is known for the simple and cost
effective advertising options.

 Their 3 step advertising option is as follows-

1. Create Media Plan
2. Customize and upload the ad
3. Clear the payment and Go Live
 The first step of publishing an ad consists of
small formalities which include the following-
1. Select the media option for the ad.
2. Select the City and the media company you
want to use. This may include different
newspapers, radio channels, web portals ,
movie theatres, etc.
3. Select the ad category.
 This step will focus on different ad options and
customization for the selected media.
1. Select the content you want to upload. This may
be the duration of ad for the radio, or the size
of the ad in a newspaper, or the frequency of
the ad that is to be published.
2. Composing the ad. This will include the election
of black and white or colored ads, and the final
uploading of the advert.
3. Compare different price lists and creating a
releaseMyAd account for available discount
options.
 This is the third and the final step of
publishing an ad using releaseMyAd. This
includes-
1. Undergoing the payment of the payment
options selected.
2. Fill on some final formalities and get your
ad published.
 This three step ad publishing option by
releaseMyAd is the easiest and user friendly
way to get your promotion done, all this in
just a few clicks.