FUNDAMENTALS OF DIGITAL MARKETING: MODULE 3/26

Build your web presence

Question 1
Which of the following statements is true when it comes to developing a web presence
for a business?

 ACustomers can learn about a business by downloading a mobile app, but

they can't place an order using an app

 BBuilding a new website requires a large budget

 CMobile apps enable your customers to purchase your products without

being on your website

 DAll businesses must have a website to sell products

Question 2
What is a web server?

 AThe customer service representative you can call when you have questions
about your website

 BThe answer you get when you search a term on the web

 CA computer connected to the Internet with software that allows it to host all
the components of your website

 DThe device that determines the speed of your mobile connection

Question 3
Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on
the web.

 AHyperlink

 BReturn link
 CMenu bar

 DBreadcrumb

Question 4
Which of the following is something you'll probably want to exclude from your website?

 APrices

 BA lot of deep scientific information and detailed statistics

 CSpecial offers

 DCertifications to show you're qualified to provide a service

Question 5
Which of the following is an example of a 'call to action' on a website?

 AA list of phone numbers customers can use to get in contact with you

 BA 'Get directions to our store' button which when clicked, redirects to a map
displaying directions to the store based on the customer's current address

 CAn icon button that takes the customer to your social media accounts

 DA hotline phone number that helps users complete their purchases

Question 6
What should you consider when developing your website content?

 AWhat your customers are looking for

 BYour latest promotions and discounts

 CYour brand values

 DWhether the content will go viral or not