DATA ANALYSIS & INTERPRETATION

1: THE MOBILE SERVICE SUBSCRIBED BY THE RESPONDENTS

SL. No Mobile Service No. of Respondents

1 IDEA 40

2 AIRTEL 25

3 RELIANCE JIO 35

TOTAL 100
 35
40

25

1 2 3

2: THE CELLULAR SUBSCRIBERS PREFERRING THE TYPE OF

SERVICE

SL. NO Type of Service No. of Respondents

1 Pre-Paid 71

2 Post Paid 29

Total 100
 80

70

60

50

40
71
30

20

29
10

0
1 2

3: THE PREPAID RESPONDENTS USING THE RECHARGE COUPON

SL. No Type of Recharge Coupon No of Respondents

1 Below 100 30

2 100 - 500 45

3 500 & above 25

Total 100
 50

45

40

35

30

25
45
20
35
15
25
10

0
1 2 3

4: THROUGH WHICH MEDIA RESPONDENTS CAME TO KNOW ABOUT IDEA.

SL. No Type of Media No. of Respondents

1 Television 45

3 Friends/Relatives 30

4 Hoardings 25

Total 100
 25

45

30

1 2 3

5: THE FEATURES THAT NEED IMPROVEMENT.

SL. No Features No. of Respondents

1 Service 50

2 Transparency in billing 35

3 Call clarity 15

Total 100
 60

50

40

30

50
20
35

10
15

0
1 2 3

6: THE BRAND AMBASSADOR WHO CAN INFLUENCE SALE

SL. No Brand Ambassador No. of Respondents

1 Film star 34

2 Sports person 56

3 Politician 10

Total 100
 10

34 56

1 2 3

7: THE RATINGS THE RESPONDENTS GAVE FOR “IDEA CELLULAR” SERVICES.

SL. No Ratings No of Respondents

1 Excellent 30

2 Good 40

3 Satisfactory 20

4 Poor 10
 Total 100

45

40

35

30

25

20 40
15 30
10 20
5 10
0
1 2 3 4

8: THE OPINIONS OF THE RESPONDENTS REGARDING LIFELONG

INCOMING.

SL .No Response No. of Respondents

1 Yes 56

2 No 44

100
 44

56

1 2

9: THE AGE GROUP OF THE RESPONDENTS

SL .no Age Group No. of Respondents

1 15-25 31

2 26-35 44

3 36-45 18

4 46 and above 7
 100

50

45

40

35

30

25
44
20

15 31
10
18
5
7
0
1 2 3 4

10: THE OCCUPATION OF RESPONDENTS.

SL. no Occupation No. of Respondents

1 Business 30

2 Employee 45

3 Student 15
 4 Professional 10

Total 100

50

45

40

35

30

25
45
20

15 30
10
15
5 10
0
1 2 3 4

11: THE INCOME GROUP OF THE RESPONDENTS

 SL .no Income Group No .of Respondents

1 Less than 5000 25

2 5000-10000 45
1
3 10000-15000 17

4 15000 and above 13

Total 100

50

45

40

35

30

25
45
20

15
25
10
17
5
13
0
1 2 3 4