Forecasting and Capacity Planning: Operations Management Training Program

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FORECASTING AND CAPACITY PLANNING

Operations Management Training Program


QUALITATIVE AND
QUANTITATIVE METHODS
➤ qualitative methods
➤ expert opinion polls, Delphi technique,
and consumer surveys
➤ quantitative methods
➤ Time Series techniques and causal
models
QUALITATIVE AND
QUANTITATIVE METHODS
➤ expert opinion poll
➤ first identify individuals with relevant
experience
➤ solicit their opinions about what the
demand for the product will be
➤ experts predict the likely demand for a
given product
➤ a large number of experts and their
experience-based reactions vary
➤ the method can be highly subjective
QUALITATIVE AND
QUANTITATIVE METHODS
➤ Delphi technique
➤ a variant of the expert opinion poll
method
➤ arrive at a consensus in an uncertain area
by questioning a panel of experts
➤ repeatedly until their responses appear to
converge
➤ participants are given the opinions of
everyone on the panel of experts
➤ is intended to generate a reasoned opinion
QUALITATIVE AND
QUANTITATIVE METHODS
➤ consumer survey
➤ potential customers about their
purchasing plans and their projected
buying behavior
➤ demand forecasts are produced by
simply adding the probable demands
➤ the forecaster doesn't introduce any
bias or value judgment
➤ process is tedious, cumbersome, and
prone to error
QUALITATIVE AND
QUANTITATIVE METHODS
➤ Which statements are true of a
qualitative technique?
QUALITATIVE AND
QUANTITATIVE METHODS
➤ 1. Customers are asked about their
purchasing plans
➤ 2. Experts are asked their opinion about a
product
➤ 3. Historical data on previous sales is
collected to assess future demand
➤ 4. Analysis replaces opinion
QUALITATIVE AND
QUANTITATIVE METHODS
➤ 1. Customers are asked about their
purchasing plans
➤ 2. Experts are asked their opinion about a
product
➤ 3. Historical data on previous sales is
collected to assess future demand
➤ 4. Analysis replaces opinion
QUALITATIVE AND
QUANTITATIVE METHODS
➤ Time Series methods use historical data,
assuming that
➤ the causes of demand variation in the
future will be the same as in the past
➤ simplest Time Series technique for
forecasting demand is to assume that
future sales will equal past sales
➤ slightly more complicated version is to
use the simple average technique
➤ the most common forms of forecasting
QUALITATIVE AND
QUANTITATIVE METHODS
➤ based on the assumption that historical
patterns of demand are good indicators
➤ it doesn't require formal knowledge of
economic theory or of the market
➤ Time Series method is appropriate for
long-range forecasts
QUALITATIVE AND
QUANTITATIVE METHODS
➤ Causal models of forecasting
➤ assume that demand is strongly related to
a particular cause
➤ also a strong causal relationship between
price and demand
➤ use Time Series data, but with a
mathematical technique known as
regression analysis
➤ can mathematically relate dependent
variables like demand to independent
variables like time, price, or promotion
QUALITATIVE AND
QUANTITATIVE METHODS
➤ causal models take account of real-world
economic factors
➤ there are the time and cost implications
of collecting and analyzing data
➤ relationships between variables can
change over time
QUALITATIVE AND
QUANTITATIVE METHODS
➤ Match examples of techniques to the
forecasting model categories to which
they belong. Categories may have more
than one match.
QUALITATIVE AND
QUANTITATIVE METHODS
➤ A. Delphi ➤ 1. Qualitative
technique model
➤ B. Time Series ➤ 2. Quantitative
model
➤ C. Causal
models
➤ D. Consumer
survey
➤ E. Expert
opinion poll
QUALITATIVE AND
QUANTITATIVE METHODS
➤ A. Delphi ➤ 1. Qualitative
technique model
➤ B. Time Series ➤ 2. Quantitative
model
➤ C. Causal
models
➤ D. Consumer
survey
➤ E. Expert
opinion poll
QUALITATIVE AND
QUANTITATIVE METHODS
➤ Match specific forecasting techniques to
their descriptions.
QUALITATIVE AND
QUANTITATIVE METHODS
➤ A. Expert ➤ 1. Uses regression analysis to relate
dependent variables like demand to
opinion poll
independent variables like price
➤ B. Delphi ➤ 2. Assumes that historical patterns
technique of demand indicate future demand
➤ 3. Those with expertise related to a
➤ C. Consumer product are asked about likely
survey future demand

➤ D. Time ➤ 4. A panel of knowledgeable people


is questioned until a consensus
Series
emerges
➤ E. Causal ➤ 5. A relevant population is
model questioned about its future
purchasing plans
QUALITATIVE AND
QUANTITATIVE METHODS
➤ A. Expert ➤ 1. Uses regression analysis to relate
dependent variables like demand to
opinion poll
independent variables like price
➤ B. Delphi ➤ 2. Assumes that historical patterns
technique of demand indicate future demand
➤ 3. Those with expertise related to a
➤ C. Consumer product are asked about likely
survey future demand

➤ D. Time ➤ 4. A panel of knowledgeable people


is questioned until a consensus
Series
emerges
➤ E. Causal ➤ 5. A relevant population is
model questioned about its future
purchasing plans
FORECASTING AND CAPACITY PLANNING
Operations Management Training Program

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