AMITY GLOBAL BUSINESS SCHOOL

AHMEDABAD

WEBINAR PLAN
 OBJECTIVE
Target Audience Engagement and create a positive Word of Mouth during lockdown
Crisis – COVID – 19
 PLATFORM– Zoom
 PROFICIENCY AREA
 MARKETING OF WEBINAR
 Call to Warm leads, Invitation SMS, Personal Calling to potential TG
 Registration of Participants using Google forms
 PARTICIPANT/ AUDIENCE - Interested student (MBA)for the webinar (Graduates)

 PLAN OF ACTION

Task Time Responsibility

TG Participant Identification Monday, April ], 15th, 2020 Mr. Hitesh Kateshia

Seminar Content Thursday , April 15nd, 2020 Dr. Prashant Saxena
Registration and Follow up 26th April , 2020 Faculty Team
Webinar live Monday, April,27th, 2020 Dr. Prashant Saxena
Feedback and Lead Management Monday, April,27th, 2020 onward Marketing Team

 TITLE OF THE WEBINAR

“Recent trends in Green Marketing in developing economies”
“Green Marketing- The after-effect of humans' dreadful impact on our
planet.”
“Marketing is a Contest-Win it through Green Marketing”
“Greener Products- The making and marketing of Sustainable Brands.”
 DATE AND TIME OF THE WEBINAR -

 WEBINAR TAKEAWAY – SUSTAINABLE BEHAVIOUR

 Provide an understanding of the concept, theories and framework of environmental
sustainability.
 Understand the opportunities, challenges and issues in designing and implementing
green marketing strategies.
 Appreciate the marketing values of few sustainable brands.
  Preparing students for careers in the green economy.
 Empowering them as future managers and consumers who would act and advocate on
behalf of sustainability.

 CONTENT OF THE WEBINAR WITH THEIR DURATION

 Introduction to Green Marketing
 4 P’s in the Green Marketing
 Opportunities and challenges in designing and implementing Green Marketing
 E-waste Management in India
 Green Marketing practises adopted by some brands
 Question & Answer Session