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Abhishek PDF
Abhishek PDF
ON
“Promotional Strategy Adopted As Prescribed & Ported By VN
Balaji India Pvt Ltd”
Submitted in partial fulfillment for the award for degree of
SUBMITTED BY SUBMITTED TO
Abhishek Srivastava Dr. Deepak Kumar Srivastava
M.B.A. ( 3rd SEM) (Director., KIPM-College of Management)
ROLL NO. – 1851770001
I further declare that to the best of my knowledge the project does not
contain any part of any work which has been submitted for any other
project either in this institute or in any other.
Place :
I would like to express my appreciation and gratitude to various persons who have
shared their valuable time and made this project possible through their direct and
indirect cooperation.
I am highly thankful to my parents for motivation and support throughout the period of my
GIDA
TABLE OF CONTENTS
Certificate by College I
Certificate by Company II
Declaration III
Acknowledgement IV
Executive Summary V
1.1 Introduction 1
3.1 Introduction 31
5.1 Finding 79
5.2 Conclusion 81
6.1 Recommendation 83
6.2 Suggestion 85
Bibliography 87
Questionnaire 88-90
CHAPTER – 1
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INTRODUCTION
“Marketing is a social and managerial process by which individuals and groups obtain what they need
and want, through creating, offering and exchanging products of value with others”.
- Philip Kotler.
Marketing includes all those activities having to do with effecting changes in the ownership and
possession of goods and services. It is that part of economics which deals with the creation of time,
place and possession utilities and that phase of business activity through which human wants are
satisfied, by the exchange of goods and services for some valuable consideration.
Marketing is the process of discovering and translating consumer wants into product and service
specifications and then in turn helping to make it possible for more and more of consumers to enjoy
Marketing consists of analyzing marketing opportunities, researching and selecting target markets,
designing marketing strategies, planning marketing programs and organizing, implementing and
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Companies have to identify long and short term marketing opportunities and research the selected
market by measuring and forecasting attractiveness of the given market. Having selected the market,
the companies need to develop a differentiating and positioning strategy for the target market. The
expenditures and the marketing mix. The final step is organizing the marketing resources and
Marketing Mix
Marketing mix is the set of marketing tools that a firm uses to pursue its marketing objectives in the
target market.
McCarthy has popularized a four factor classification of marketing tools known as the 4P‟s of the
• Product
• Price
• Place
• Promotion
Product:
Product stands for the firm‟s tangible offer to the market, including the product quality, design,
features, branding and packing. It deals with new product development, product life cycle, product
mix, product lines, branding and associated services to a product. From the customer‟s point of view,
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Price:
Price is the monetary value of the product. Price deals with selecting the pricing objectives, setting the
price, discounts, allowances, payment policies and credit terms. It is very important to the customers
as it decides the cost the customer has to pay to gain the product value.
Place:
This marketing tool stands for the various activities the company undertakes to make the product
accessible and available to the customer. It involves market size, channel selection and management,
storage and physical distribution with the ultimate purpose of efficiently supplying the company‟s
offer to the target market. To the customer, this marketing tool refers to convenience.
Promotion:
Promotion stands for various activities the company undertakes to communicate and promote its
products to the target market. It involves communication programs i.e. direct marketing, advertising,
sales promotions, public relations and motivation of sales force. To the customer this tool provides
Advertising:
It is any paid form of non-personal presentation and promotion of ideas, goods or services by an
identified sponsor.
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Direct Marketing:
It refers to the use of mail, telephone and other non-personal contact tools to communicate with or
Personal Selling:
Face to face interaction with one or more prospective purchasers for the purpose of making a sale
It refers to the variety of programs designed to promote and or protect a company‟s image or its
individual products.
Sales Promotions:
The short-term incentive to encourage trial or purchase of a product or service refers to sales
promotion. Whereas advertising offers a reason to buy; sales promotion offers an incentive to buy.
Since sales promotion directly push up the sales, increasing number of companies are undertaking
Sales Promotion
Sales promotion refers to the short-term incentives to encourage sales of a product or service.
It consists of a diverse collection of incentive tools, mostly short-term, designed to stimulate quicker
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Purpose of Sales Promotion
Sales promotion tools vary in their specific objectives. They may be used to attract new
customers, to reward loyal customers and to increase the repurchase rates of occasional users. Sales
promotion usually targets brand switchers because non-users and users of other brands do not always
notice a promotion. Sales promotions are thus also seen as a tool for breaking down loyalty to other
products.
Sales promotions also let manufacturers adjust to short term changes in supply and demand and
differences in customer segments. They also let manufacturers to experiment by varying prices. Sales
To use sales promotion, a company must set objectives, select the right tools, develop the best
The specific objectives set for sales promotions will vary with the type of the target market. For
consumer promotions, objectives include encouraging purchasing of larger sized units, building trial
among non-users and attracting switchers away from the competitor‟s brands. For trade promotions,
objectives may include; including retailers to carry new items and higher level of inventory,
retailers and gaining entry into new retail outlets. The sales force promotions help in encouraging
support of a new product or model, encouraging more prospecting and stimulating off-seasonal sales.
But most importantly, sales promotion should be focused on consumer relationship building.
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Sales Promotion Tools
Many tools can be used to accomplish sales promotion objectives. Descriptions of the main
• Samples:
They are offers of a trial amount of a product. It consists of inviting prospective purchasers to try the
product without cost or at a lower cost in the hope that they will buy the product. Samples may be free
or discounted.
• Coupons:
Coupons are certificates that give buyers a saving when they purchase a specified product. Coupons
• Rebates:
Rebate is also known as cash refund offers. Rebates are offers to refund part of the purchase price of
a product to its customers who send a proof of purchase to the manufacturer. These are like coupons
except that the price reduction occurs after the purchase and not at the point of sale.
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• Price Packs:
Cents-off deals or price packs offer consumers savings by way of reducing prices that are marked by
• Premiums:
These are the goods offered either free or at a low cost as an incentive to buy a product. Premiums
Prizes:
They are offers of chance to win something such as cash, trips or goods – by luck or through extra efforts.
Contests of talent and sweepstakes or draws the most popular prize offering promotions.
• Tie-in Promotions:
Tie-in promotions involve two or more brands or companies that team up on coupons, refunds or
• Cross Promotions:
• Advertising Specialties:
These are useful articles imprinted with an advertiser‟s name, given as gifts to consumers.
• Patronage Rewards:
They are cash or other awards for the regular use of company‟s products or services. They are values
(in cash otherwise) that are proportional to one‟s patronage of a certain vendor or a group of vendors.
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• PoP Promotions:
Point of purchase (PoP) includes displays and demonstrations that take place at the point of purchase
or sale.
More money is spent by companies on trade promotion (58%) than on consumer promotions
• Discounts:
It is also known as price-off or off-invoice or off-list. Discounts price cut off the list price on a
• Allowances:
They are the amount offered in return for an agreement by the retailer to feature the manufacturer‟s
• Free Goods:
Free goods are the extra merchandise offered to middlemen who buy a specific amount of a product.
Companies also offer push money and specialty advertising items to the middlemen.
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Business Promotion Tools
Companies spend huge amount on promotions focused on industrial consumers. The major business
• Sales Contests.
Clearly, sales promotions play an important role in the total promotion mix. To use it well, the marketer must
define the sales promotion objectives, select the best tools, design the sales promotion program, pretest and
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INDUSTRY PROFILE
Polyvinyl-Chloride (PVC) is a plastic product which has matchless versatility. It effectively replaces
wood, paper and metal in several applications. As such plastic pipes have been progressively replacing
conventional pipes like G.I., Cast iron, Asbestos cement or stone-ware for a number of important and
uses. Among the various types of plastic pipes which are commonly used for such applications PVC
pipes are the most widely used all over the world on account of their most favorable balance of
properties. PVC pipes are light in weight, rates for use under pressure, easy to install, low functional
loss, low on maintenance cost, and have low functional loss. Rigid PVC pipes have wide variety of uses
in fields like city/town/rural water supply scheme, spray irrigation, deep tube well schemes and land
drainage schemes.
Plastics are also called synthetic resins and are broadly classified into two categories; thermosetting
resins and thermoplastic resins. The thermosetting resins include phenol resin and melamine resin,
which are thermally hardened and never soften again. Thermoplastic resins include PVC,
Usually, thermoplastics are supplied in the form of pelletized material (compounds) with additives (anti-
oxidants, etc.) already blended in it. However, PVC is supplied in powder form and long term storage is
possible since the material is resistant to oxidizing and degradation. Various additives and pigments are
added to PVC during the processing stage, and then molded and fabricated into PVC products. PVC is
better known as bineel (vinyl) in Japan. This is due to the fact that PVC products, in the form of films or
sheets, were widely used among the public after World War II, and these products were simply called
bineel. When these PVC products that are soft to the touch first landed Japan, where only rigid
thermosetting resins had been known, they left a very strong impression among the population. This is
how bineel mistakenly became a synonym for all soft films including polyethylene films.
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MARKET POTENTIAL
PVC pipes are used for a variety of purposes e.g. water supply schemes, spray irrigation, deep tube well
schemes and land drainage schemes. PVC slotted and corrugated pipes are ideal systems for drainages of
water from land where water logging is inevitable. It is widely used by various utility services now-a-
days too. The major consumer of PVC pipes are the Public Health Engineering Department (PHED) and
Irrigation Departments. Besides these two, it is used by the Municipal Corporations, Tea estates as well
as in N.E. Region. The usage of PVC pipes also depends upon the size of these pipes too. It is
The World Bank has recently given top priority in rural water supply in developing and under-
developed countries. India has also received large amounts from World Bank aid for Rural Water
Supply Schemes. However, due to the acute shortage of appliances including pipes this money could not
be utilized to a large extent in our country. Thus PVC/HDPE pipe manufacturing industry has received
higher priority. The requirement of PVC pipes in N.E. Region is around 10,000 MT out of which the
requirement in Assam is more than 50% followed by Tripura and other five states of N.E. Region. At
present there exist around 5 PVC pipes manufacturing units in the region.
Plant Capacity: The production basis for a typical tiny unit would be as under: Working hours/day : 8
(1 shift) Working days in a year : 300 Annual Production capacity : 150 MT PVC Pipes as follows:
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1. 90 75,000 1,000 75.00 2. 110 53,571 1,415 75.00
292
The unit has been assumed to operate at 70%, 80% and 90% of its installed capacity in the first, second
“Many of you have expressed a curiosity about the historical development of PVC pipe. In
response to your requests, we provide you with this brief early history of PVC pipes and fittings.
PVC was discovered as early as1835, but the first definite report of the polymerization o vinyl
chloride did not come until about 35 years later. At that time, the material was to be reported to be an
PVC remained laboratory curiosity for many years, probably because of its intractable nature.
The polymer was inert to most chemicals and very tough(strong). These properties eventually led
scientist to consider PVS for applications where durability and toughness were desirable.
In 1912 the first industrial developments were initiated in Germany. Throughout the 1920‟s,
attempts were made to use PVC copolymers that easier process than PVC. These early attempts were
By 1932, the first tubes made from aPVC copolymer were produced. Nearly three years later the
first PVC pipes were produced using a roll mill and hydraulic extruder.This two steps process involved
melting the PVC powder on a roll mill and rolling the sheet produced up to a billet. The PVC Could then
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be processed in a discontinuously working ram extruder to make pipe. This process was adapted from
that used for celluloid and was really ill-fittedfor PVC. As a result, the products were often oh
dubiousquality.
Never –the-less, these earlyPVC pipes were deemed suitable for drinking water supply piping
and waste water piping because of their chemical resistance, lack of taste or odor and smooth interior
surface. From 1936 to 1939 over 400 residences were installed with PVC drinking water and waste
pipelines in central Germany. Various test pipelines of PVC was laid in Leipzig,
Both the pipelines for chemicals and those for water supply and waste water came upto expectations, as
did the test pipe lines in the cities mentioned above, apart from damage caused by World War 2. The
PVC pipes installed in central Germany are still in use today without any major problems. In retrospect,
these first PVC pipes had been made before their time, before the material compounds and machines for
their manufacture had been perfected. It was not until 1950 that the systematic development ofextrusion
technology began. Prior to this, the manufacture of PVC pipe remained make shift and the use of PVC
The 1950‟s and 1960‟s were decades of dramatic advances for PVC pipe and fitting technology.
Encouraged by the results obtained from the primitive pre-war PVC pipelines, several European and
American companies realized the enormous potential for PVC pipes. These companies pursued the
technology, both in formulation and processing. Systematic research and trials were successful in the
development of effective stabilizers, lubricant and processing aids together with processing machinery
engineered specifically for PVC. During this time period, PVC pipe began competing with traditional
products in a number of major markets, such as: gas distribution; sewer and drainage; water distribution;
electrical conduit; chemical processing; and drain, waste and vent piping.”
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(Reprinted with the permission of the UNI-BELL PVC pipe Association)
The Indian pipe industry with presence across all the categories of pipe (steel, cement and
plastic) has become a major exporting hub to the regions like Middle East, US and Europe due to its
location advantage and global accreditations. Also the lower oil and gas pipe line penetration level in
India provides huge opportunity for laying new pipeline infrastructure in the country, considering its
The operating environment for the Indian pipe industry was challenging during 2012. The steel
pipe companies expanded their capacities domestically as well as globally during the last couple of
years, which led to excess capacities. Hence, most of the domestic players had to resort lower margin
orders domestically to maintain their order books. The higher input and finance costs significantly
CARE research expects the demand for Indian pipe industry to improve from 2014 and remain
healthy over the long term, both on the global as well as domestic fronts, on the back of increasing
demand arising from oil, gas & infrastructure projects. Enhanced global energy demand arising from
increasing population and economic spending in the emerging market will lead to need for higher
exploration and product(E&P) activity, giving boost to the demand for steel pipe segment. Shale gas
CARE Researches report on the „Indian Pipe Industry‟ seeks to answer questions such as: What
is the estimated steel and plastic pipes demand over the next five years? What is the current level of
SAW, ERW, DI and seamless pipe capacities expected capacities? What is the estimated domestic and
global demand for pipes from oil&gas segment? What is the estimated SAW pipe demand arising from
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replacement market? What are the key cost components incurred by Indian pipe companies? What are
CARE Research also provide outlook on the pipes industry demand including exports demand.
We have estimated demand within each segment of steel pipes like SAW, Seamless, DI pipes etc. the
report takes in to account several initiatives undertaken by the Indian Government to provide basic water
supply and sanitation also emphasizes on oil and gas sector expansion plans domestically and globally.
India has become the global pipe manufacturing hub especially of SAW pipes primarily due to its lower
cost, high quality and geographical advantages. Additionally, Indian companieshave acquired global
accreditations and certification which make them preferred suppliers to most of the world‟s top oil and
gas companies in the MiddleEast, North America and Europe. CARE Research believes that once the
As per CARE Research, Indian pipe manufacturers will be greatly benefited when Exploration and
Production (E&P) project for oil and gas companies which were previously stalled or revoked because
CARE Research‟sreport on „Indian pipe industry‟ gives valuable insight of the industry on global and
domestic capacities, demand–supply gap analysis of domestic market, export market for domestic
companies, replacement demand, competition and commentary on top industry players. We have
reported demand break-up within each segment of steel pipes like SAW,ERW and Seamless pipes.
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For SAW pipes, our demand forecasting is derived from several upcoming pipeline projects expected in
India globally coupled with the replacement demand.For ERW pipes, which are primarily used for City
Gas Distribution network, we have calculated our demand based on several ongoing natural gas pipeline
projects in India. For Seamless pipes which are extensively used for E&P projects; our demand is based
on onshore and offshore metreage drilled. Additionally, we have detailed analysis of PVC and HDPE
pipes which have become preferred material in the construction industry and several government
projects. The cost analysis and pricing information presented in the report will help the reader identify
The company overview section in the report provides detailed profiles of the top seven players in the
industry, including their financial and operational data and product range. The report also provides
The report provides CAARE Research‟s outlook and challenges on Indian pipe industry for the next 3-5
years along with adetailed demand break-up within each sub-segment of steel pipes. CARE Research
has developed a robust methodology for forecasting domestic demand. It takes into account several
initiatives taken by the Indian government to provide basic water supply and sanitation and also
emphasis on oil and gas sector which serves s a backbone to the pipe industry as awhole.
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A Look into the Indian Economy Industry
India is the fourth largest economy in the world and it‟s the largest democracy with second largest
GDP among emerging economies. World Bank‟s President Dr. Jim yong Kim confirmed that India is
not the world‟s 4th largest economy after USA, China and Japan in
PPP (Purchasing Power Parity). It is also one of the ten fastest growing economies in the world.
With 1 billion populations, India remains on the fastest growing economies and even in the present
worldwide economic slowdown, has maintained GDP Growth rate of nearly 6%.
India today is 7th most attractive destination for foreign direct investments, after US, China, Brazil,
Mexico and Germany. Besides, India offers higher rate of returns and profitability than anywhere else
in the world.
Out of 1 billion population the upper and middle class constitutes 20% or 200 million people (or 30 to
• 2 percent of Indian has a per capita income in excess of 14,500 Euros, which means 20 million
people.
• 8 percent of Indians have a per capita income of more than 3,900 Euros, which means 80 million
people.
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• 10 percent of Indians have a per capita income in excess of 3,200 Euros, this is about 100 million
people
2. Levels of affluence are high- with the number of individuals in the “high: income demographic group
3. The actual “disposable” income at the disposal of the affluent Indian is as high as three to five times
higher as the official statistics, on account of the very large proportion of unaccounted (“black”)
money income.
4. The market has, due to exposure to overseas products and lifestyles, displayed the willingness and
5. Customs duties and tariffs have been drastically reduced, in keeping with government
Policy to open up the economy – a policy which has stayed constant despite changes in government.
All the products in the INDEX product range are now permitted for import into India under OGL or
the Open General License, which implies that no special import license is required for import.
6. Despite the cut in duties, the rate of customs duties is fairly substantial which makes the prices of
products higher in India. There is a huge demand for Security systems, lighting and consumer non-
7. While the Indian middle class still does not have as high a rate of obsolescence as the US, and tend to
use their Security systems for several years before changing or upgrading, the actual size of this
segment makes investment in this market more than worthwhile. The affluent classes however, do
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8. All the above factors put together make manufacturers and retailers of a wide range of consumer
durables. Several overseas companies have already entered the market and have been extremely well
According to the new market research report " Market by Protocol and Technology (Network
and Wireless), Product (Lighting, Security and Access Control, HVAC and Entertainment
Control), Software and Algorithm (Behavioral and Proactive), and Geography - Global
Forecast to 2022", the home Automation system market was valued at USD 39.93 Billion in
2016 and is expected to reach USD 79.57 Billion by 2022, at a CAGR of 11.3% during the
forecast period.
The home automation system market is driven by factors such as the significantly growing IOT
market, cost reduction measures enabled by home automation systems, presence of a large number of
manufacturers expanding their product portfolios, and the increasing importance of home monitoring
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“Market for proactive segment to grow at the highest rate between 2017 and 2022”
The market for the proactive software and algorithm segment is expected to grow at a high
rate in the forecast period due to their ability to perform a comparative analysis of the energy
usage patterns based on the time of day, historical data, and weather conditions.
North America is home to some of the prominent companies in the global home automation
system market including Honeywell International Inc. (U.S.), Acuity Brands, Inc. (U.S.),
Johnson Controls Inc. (U.S.), United Technologies Corporation (U.S.), Acuity Brands (U.S.),
and Crestron Electronics, Inc. (U.S.). This is the major reason for its dominance in the home
automation system market. The demand for domestic energy management systems and the
growing trend of green homes have contributed significantly toward the growth of this market.
The number of smart homes in North America, especially the U.S., is much higher than that in
any other region in the world. This market is expected to grow at a steady pace during the
forecast period. Major players involved in the home automation system market include
Legrand, Ingersoll-Rand PLC, Schneider Electric SE, and Honeywell International, Inc., ABB
Ltd., Control4 Corporation, Crestron Electronics, Inc., Johnson Controls, Inc., and Siemens
AG.
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Our 850 fulltime analyst and SMEs at MarketsandMarkets are tracking global high growth
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Chapter 2
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REASEARCH DESIGN
The title of the study is – “Promotional Strategy Adopted as Prescribed & Ported by VNBalaji
The Internship is mainly undertaken to study the sales promotional strategies at VNBalaji Pvt.
Ltd. The intention of the study is to find what attributes needs further improvement in order to
The main aim of the study is to uncover new relationship and identify any problem that may
arise in future. Hence, exploratory research is been conducted. Exploratory research as its name
implies endeavors of exploring the possibility of doing research on a subject where due to lack of
existing knowledge framing and testing the hypotheses is difficult. In today‟s crowed marketplace
where products and services are touting themselves to be the best, it is vital to stand out in the
crowd. The study was undertaken to explore how a company or brand can ensure a store that stands
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Objectives of the Study
2. To find out the footage of VNBalaji Pvt. Ltd. With respect to other players in the market.
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Scope of the Study
This project was undertaken for a specific period in VNBalaji Pvt. Ltd., Canal Road, Bansgaon
Colony, Kalepur, Gorakhpur, Uttar Pradesh 273001. It is an exercise that is well planned into the
curriculum giving the researcher a valuable opportunity to understand the working dynamics of the
organization and to experiment and exhibit the recently acquired management and administration skills.
The prospect of the Automation sector in India seems positive. The Indian Automation industry has
awakened to interesting times! The last ten years have seen changes in the shopping malls, Hospitals.
Consumers today no longer look for mere practicality in Automation, instead, they look for Smart Home
Technology, i.e. lifestyle living. Realizing the tremendous market potential and to make the most of it,
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Limitations of the Study
1. “Change is Constant” rule of nature. Hence, the study undertaken may not hold good for longer
duration.
2. The study was conducted under the assumption that the information given by the respondents is
authentic.
3. The analysis and suggestion are given only with respect to marketing aspects as technical
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Methodology of the Study
A variety of methods of study have been adopted by the researcher to fulfill the objectives of
the study.
➢
In order to have a better grasp of the study, the researcher chose to become a keen observer,
➢
To have a broader perspective of the study, the researcher attended the Live Exhibition in
Builders Association meet held at R.K Beach Grounds wherein the products of VNBalaji Pvt.
➢
In order to fund out the market realities, the researcher visited the showrooms of certain
companies having almost similar product profile as that of VNBalaji Pvt. Ltd.
➢
With a view to understand the crunch of the matter and to find out the ground realities, the
researcher formed a schedule specifically for the set of respondents. The researcher met the
respondents personally, interviewed them and made them to fill the questionnaire.
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The researcher has done the research in the following manner;
In this study, the foremost data collection instrument used is the questionnaire method. The
questionnaire has been designed with both open ended and closed ended questions. Apart from this, the
research instrument consists of primary and secondary data collected for the study.
Primary Data:
Here first hand information is obtained by distributing printed questionnaire to the marketing executives
of the company. Data was also obtained from the observation and interview technique adopted by the
Secondary Data:
Here the information is obtained from the brochure of VNBalaji, books, websites, newsletter, journals,
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Chapter 3
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Company Profile
Welcome to the world of captivating creation by the wunderkind of the industrial chain
business VNBalaji India pvt ltd. We started our company for not only the pecuniary prosperity
but also for contributing to the society for some humanitarian reasons. With the pace of the
ace advancement of technology and industrial sector, we have always put our best effort in
the products for the contentment of our clients. We congratulate and convey deepest gratitude
from the core of our heart to our virtuous clients and well wishers for providing the privilege
to serve them.
The Thought
With the initiative to bring about a change in the lives of people the human society has paved the way of
innovation. The concept of renovation has also made the way for evolution, a path of progress for an idea.
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The Initiation
Pipes are the one of the most essential components that has been the part of human civilization right from
the get go of construction. It was invented for passage of fluid like water, oil or air in different sectors for
transportation, supply or ventilation. Over the time the nature and face of these equipment has change
quite a bit and also its application. With the thought of manufacturing the best quality of these pipes for
the people and helping in the progress of modern life, VNbalaji Pipes under the banner of VNBalaji India
PVT. LTD. Has ventured into the pipe making business with an objective to provide the best and flourish.
Our Infrastructure
In the process to accomplish our task in an efficient manner, we have developed our workplace over a
wide area. The complete working structure has been kept coordinated and organized numerous
departments. These units are equipped with the latest range of machinery and tools in order to carry out
the production task in a hassle-free way. We laid down segregation and for the reason are accomplishing
Quality control
Management
Administrative
Engineering
Customer care
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Quality Assurance
Working with a belief to bring forth products of incomparable quality standard and to render effective
services, we follow & maintain industry approved norms in the procedure. The complete production
procedure is accomplished under the stern surveillance of our expert personnel. These professionals are
instructed strictly to pay their stringent & committed approach so that it could be possible to meet our
Our Team
To deliver best-in-class products and services, we are supported by effulgent personnel. In the process, we
hire workforce liable and committed towards their duties, evaluating their previous work records.
Divisions have been made initially in order to execute & maintain work hierarchy and for the reason, we
have gained immense success in regulating the entire venture. Professionals incorporated with us are
trained and upgraded on regular basis in terms of product quality and quantity.
Quality controllers
Management staff
Administrative personnel
Engineers
Logistic staff
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Why Us?
We initiated our firm with an objective to make our customers satisfied and in the process; we are availed
with advanced working facilities & best team. Our working policies are customer-centric and transparent
in order to avoid any kind of flaw during the working hours or products delivered finally. From sourcing
of raw materials till the final delivery, our expert pay committed approach and thus, earn the total
Some of the catalyzing facts responsible for making our name are:
Qualitative offerings
Experienced personnel
Cost-effective budget
Prompt delivery
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Our Products
VNBalaji India are the new merchants in the market of pipes and fittings and what we offer is the best
quality polyvinyl chloride pipes or PVC pipes. The market is flooded with an array of pipes of different
dimensions and textures for various purposes. We also offer our customers a plethora of choices for
selecting the most appropriate pipes for their workings. The latest rigid PVC pipes is one of the forerunner
for heavy duty piping activities and VNBalaji India vouch for providing the very best in the class. The
materials used for manufacturing the rigid PVC pipes and the dimensions & textures of their makings are
The rigid PVC pipes are manufactured by VNBalaji India keeping in mind the standard specified
The rigid PVC pipes come in every dimension ranging from 20 mm to 200 mm, with an option of
The rigid PVC pipes form VNB pipes come in class of 1 to 5 with pressure rate sustainability
These specifications are all and their attestations are all performed according to IS 4985 – 2000.
These well mended rigid pipes are very durable and feasible and what these rigid PVC VNBalaji India
offer is
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Excellent resistance against corrosion and abrasion
Smoother flow for any fluid due to its inert nature and frictionless inner walls
The major usage of rigid PVC pipes from the house of VNBalaji India Pvt. Ltd. is in the fields of
Sewage
The tubing process is a very popular in every sphere of human activity be it domestic or be it commercial.
The polyvinyl chloride pipes or PVC tubing / Lay Flat tubes are basically flexible and elastically sound
pipes that are quite soft and smooth in texture used for different purposes and are very useful in transport
of low pressure fluid flow generally opted for fluid sluggish outletting activity and drainage. The names of
the PVC pipes are different because of their different operational sectors. The PVC tubing is used for
domestic or residential purposes and the Lay Flat tubes are used for commercial or industrial activities.
The VNBalaji India‟s pipes are one of the proud manufacturers of PVC tubing / Lay Flat tube and we
guarantee that all the products are made with major detailing all as per the decorum of Bureau of Indian
Standards.
Page | 36
Characteristics of PVC tubing / Lay Flat tubes
The PVC tubing / Lay Flat tubes from the VNBalaji India‟s pipes are made with materials and techniques
approved by BIS. The salient features of PVC tubing / Lay Flat tube are given below
The pipes are made with non reinforced material to give the soft and smooth texture
Tubes are made in dimensions ranging from 4.5 mm to 50 mm for PVC tubing and 50 mm to 200
For low pressure flow these pipes are best and VNBalaji India offers these pipes at a very cost effective
The VNBalaji India supply PVC tubing / Lay Flat tubes to every sector for smoother operation of their
Gardening
Pesticide spraying
Automobile washing
Page | 37
PVC Suction & Delivery Pipes
The process of suction is greatly used in everyday working sphere both in domestic and commercial
domains for various activities. The polyvinyl chloride pipes or PVC suction & delivery pipes from
VNBalaji India‟s pipes are one of the best quality products offered from the sheds of the maker to the
customers. The PVC suction & delivery pipes are ideal for replacing the conventional rubber pipes
because of superior quality and performance. The new PVC suction & delivery pipes are spirally designed
with efficient bends and curves for proper stretch and high pressure withstanding ability. The pipes are
very good in suction and delivery process and are manufactured with utmost detailing in accordance with
The PVC suction and delivery pipes from VNBalaji India‟s pipes are manufactured with proper
The pipes‟ dimension range from 20 mm to 250 mm with upper limit relaxation and are made with
PVC standardised under IS 4985, IS 12231, ASTM D2241, ASTM D 1785 etc.
The material and texture of the pipes are so done to remain resilient and effective under extreme
The joints are made with socket joints of solvent weld or rubber ring variant
The pipes are very easy to handle and install with high flexibility and anti corrosion-abrasion
property
Page | 38
Scope of application of PVC suction & delivery pipes
The variants of PVC suction and delivery pipes of VNBalaji India‟s pipes are used in different sectors like
Green medium duty suction pipes for irrigation and processing sectors
Grey heavy duty suction pipes for query and chemical industries
Pipes are generally used for transportation but exhausting is also an important aspect of piping action. The
pipes are made with polyvinyl chloride or PVC for better activity, aeration & flow control. The PVC duct
pipes from the VNBalaji India‟s pipes are superior in both material quality and performance and more
able than conventional reinforced concrete cement (RCC) or rubber duct or vent. The PVC duct pipes are
quite wide in diameter and are spirally designed for more flexibility. The PVC duct pipes are super
reinforced with soft quality material inner wall for better bending and curving options. The VNBalaji
India‟s pipes are made with maximum effort and with latest technology all according to the latest
Page | 39
Characteristics of PVC duct pipes
The PVC duct pipes of VNBalaji India‟s pipes are made keeping in mind the specification of
standardization certifications. The major features of the PVC duct pipes are discussed in the following
facts
The diameter of the duct pipes are quite large and it generally ranges from 6 inches to 24 inches
The PVC duct pipes ate made with material extremely heat resistant for these are mainly used for
exhaustion activities.
Pipes and fittings of duct vent are made with PVC under IS 12454B and under ASTM D1784
respectively to provide the customer with most appropriate and proficient product
The VNBalaji India‟s pipes made with such dimension and process made the duct pipes
High tensile
Flexible
Heat resistant
Sturdy
The PVC duct pipes manufactured from the house of VNBalaji India‟s pipes are made available and
Residential exhaust
Page | 40
Agricultural sector
Chemical sector
Pipes are needed to keep the flow of a running stream of fluid uninterrupted for continuous supply but a
valve is always necessary to control the flow of the fluid at times when the pipes‟ strength is at critical
limit. Such is the value of a valve in a fluid flow network for not only controlling the flow but also
adjusting the pressure, cutting off the flow and mixing different things in the fluid as per requirement. The
PVC & CPVC ball valves from the VNBalaji India‟s pipes are very durable and cost viable all while
having a hassle free easy installation process. The sustainability vouches for almost nil maintenance and
The PVC & CPVC ball valves from the VNBalaji India‟s pipes are of great use in both domestic and
commercial sectors and are made according to the mentioned directives of Bureau of Indian Standards.
The Teflon of PTFE floating ball seat design helps in smoother operation and provides for higher
The O-Ring is made with wear & tear resistant elastic polymer that helps in good knob control and
The handle is made from high quality material for instantaneous adjustment operations
The diameter of the ball valves range from half inch to two inches
Page | 41
The CPVC ball valves are made with SDR 11 series under ASTM D2846 and the PVC are in
These characteristics of the PVC & CPVC ball valves of VNBalaji India‟s pipes make them
Hydrostatically sound
The ball valves of VNBalaji India make are of massive use in the sectors of
Agriculture
Chemical processing
General utility
The pipe manufacturing industry is greatly leaning on the latest material of PVC the chlorinated polyvinyl
chloride or CPVC. It is observed that the pipes made out of CPVC is more superior in structure &
performance and furthermore these are easy to handle & install than conventional pipes like copper iron
pipes or CI pipes, ductile pipes and reinforced cement concrete pipes or RCC pipes. What is truly required
for hot & cold water plumbing is high temperature withstanding ability and with anti corrosive nature
along with heat retention capability for proper transport of fluid in desired condition. The CPVC pipes
Page | 42
from VNBalaji India‟s pipes are manufactured with latest Japanese technology for forging a thermostatic
All the pipes and fittings are produced as per the specifications of Bureau of Indian Standards. The CPVC
pipes from VNBalaji India‟s pipes have the following salient features
The diameter of the pipes ranges from 15 mm to 50 mm and are made by following the SDR 11
and SD 13.5 series from copper tube size or CTS of standardization under IS 15778 and ASTM
D2846.
For moulding & texturing of the fittings the specifications of IS 7834 & IS 10124 are followed
respectively.
Scope of application of CPVC pipes for hot & cold water plumbing
The CPVC pipes of VNBalaji India‟s pipes are used greatly on various fields like
Hot & cold water distribution in various commercial and domestic areas
Page | 43
Water supply and water treatment system
Chlorinated polyvinyl chloride or the CPVC is the latest chemical tech used for manufacturing better
quality of pipes for both domestic and commercial purposes. The VNBalaji India‟s Pipes are now
venturing into the market of CPVC plumbing by producing pipes and fitting made out of CPVC material.
The materials used are forged into durable and sustainable plumbing equipments through modern
Japanese technology making them better suited for all purpose usage. The VNBalaji India‟s pipes are
manufactured according to the processes, dimensions and quality standardized and certified by the Bureau
of Indian Standards.
The dimensions of the pipes are very much maintained according to the standards of copper tube
size or CTS. From half inch to two inches, this is the range of pipes diameter offered at VNBalaji
India‟s pipes.
The CPVC pipes & fittings of VNBalaji India‟s pipes are available in two variants of SDR 11 &
SDR 13.5 in accordance to IS 15778 where as the fittings are of SDR 11 category following the
The fittings are made with special brass inclusion and superior thread insertion to resist corrosion
due to flow at different force and against different nature of the fluids passing through.
This high sustainability of the CPVC pipes & fittings of VNBalaji India‟s pipes offers better reliability
and grants easy passage of flow for any and every kind of fluid thus increasing the cost effectiveness in
Page | 44
commercial use. The CPVC pipes & fittings are superior in built & performance than conventional pipes
The CPVC pipes & fittings form VNBalaji India’s pipes can be used
VISION
„Focus the organization on the execution of its strategy‟
MISSION
„To deliver water and energy to the world in the most efficient way‟
Page | 45
Core Values
environment where they can express their enthusiasm and realize their full potential.
Business integrity
We are proud to stand by integrity in all our dealings and follow the highest standards of business
ethics.
Page | 46
ORGANIZATION CHART
Managing Director
General Manager
Department
Workers
Purchase
Department Production Stores Quality control Marketing
Department Department Department Department
Page | 47
FINANCE DEPARTMENT
The activities expected from a finance department cover a wide range from basicbookkeeping to
providing information to assisting managers in making strategic decisions. What to expect from your
finance department will depend largely on factors such as how much involvement the owner/manager has
in the organization.
At the base level, your finance department will be responsible for all the day to day transactional
accounting for the business. This will include the tracking of all transactions and the management of any
government reporting. In very small owner-managed businesses this role is often filled by a family
member with accounting experience. An outside accounting firm is usually used for annual FINANCIAL
statements and returns. In larger organizations this role will extend right through to preparing
the FINANCIAL statements with an external auditor engaged for assurance purposes.
The finance department is also responsible for management of the organization‟s cashflow and
ensuring there are enough FUNDS available to meet the day to day payments. This area also
encompasses the credit and collections policies for the company‟s customers, to ensure the organization is
paid on time, and that there is a payment policy for the company‟s suppliers. In most organizations there
will be some form of forecast prepared on a regular basis to systematically calculate the ongoing cash
needs.
Page | 48
PREPARATION OF ACCOUNTS
AUDITS
Main purpose of prepare accounting statement is to as certain profit and loss during the specified
period and show the financial condition of the business. Accounting is the process of recording,
classifying summarizing and interpreting the financial information about the activities of a concern. The
various account records are useful for a concern to take intelligent financial decision.
The company maintains various books of accounts for recording financial transaction. The book
maintained by the company are listed below.
1. CASH BOOK
As the name suggest the purpose of this book is to record transaction-involving cash n day to day
basis at the end of every day. The balance is arrived to determine the clearing cash balance of the day cash
receipts and payments are recorded in the cash book.
2. BANK BOOK
The objectives of this book is to record the receipts and payments made payments made through
bank cheques, drafts etc. cash deposited into bank are recorded on the debit side of the book and payments
made by way of cheques and drafts are recorded on the credit state of the book.
3. SALES REGISTER
A sales register is maintained by the company for recording every day sales to its customers. This
register contains party name, invoice no, date and amount of sales etc.
4. PURCHASE REGISTER
The company also maintains the purchase register for recording both local and interstate purchase.
This register provided the list of suppliers of the company.
Page | 49
5. JOURNAL LEDGER
There are some transactions, which could not be taken to either purchase or sales register. These
types of transactions are recorded in the journal register.
FINANCE
MANAGER
ACCOUNTS
MANAGER
ASST; ACCOUNTS
CASHIER/BILLING
CLERK
Page | 50
PRODUCTION DEPARTMENT
Production is process of making inputs into outputs or transformation of rawmaterials into finished
products. The plant work as one shift, the time period has of 8 hours.
Raw Material
The main raw material required compounded PVC resin. Presently both PVC& Polyethylene
Plastics raw materials are indigenously manufactured. Other compounding materials like Plastisizers,
Stabilizers, Lubricants and fillers are also manufactured in India. No problem is envisaged for
procurement of PVC resin and the other required compounding materials. The raw materials required are
as follows:
Process
The various process steps involved in the manufacture of PVC pipes are as follows:
Extrusion
Sizing
Traction
Cutting
Page | 51
Extrusion
PVC uncompounded resin, unlike some other thermoplastics is not suitable for direct processing and
end instability, it is necessary to mix additives to the PVC resin. Following are some of the addittives
which are generally used for the manufacture of rigid pipes.
Plasticizers: The common plasticizer in use is DOP,DIOP,DBP,DOA, DEP, Reoplast, Paraplex etc..
Stabilizers: The common stabilizers are lead, barium, cadmium, tip, stearate etc..
Lubricants:widely used lubricants are Buty-Sterate, Glycerol Moni-Sterate, and Exposidised Monoester of
oleic acid, stearic acid etc..
Fillers: Fillers are also used for producing special quality product (e.g. calcined clay is used to improve
the electrical properties of cable compounds).
Sizing:
The pipes coming out from the extruder is cooled in the sizing operation. There are basically two
types of sizing is used for manufacturing of pipes. They are:
Pressure sizing
Vacuum sizing
Traction:
The last operation is needed is cutting. There are basically two cutting techniques for rigid PVC pipes
viz. manual and automatic. The pipes are then tented for ISI marks and are ready for Dispatching.
Page | 52
Machinery:
Windsor Model TSC-80 Rigid pipe plant for pipes 90 and 110 mm OD -1no.
High speed mixer capacity 100 kgs with controls and cooling arrangement-1no.
Heavy duty scrap grinder- 1no/.
Over head water tank-1no.
Air compressor 2HP- 1no.
Pipe storage racks – 10 nos.
PRODUCTION
MANAGER
ASST: QUALITY
PRODUCTION CONTROLL
MANAGER MANAGER
ASST:MANAG
EMPLOYEES
ER
WORKES WORKERS
Page | 53
MARKETING DEPARTMENT
Marketing means working with markets (i.e.) trying to potential exchanges for the purchase of
satisfying human needs and wants. Marketing may be defined as human activity directed at satisfying
needs and wants through exchange processes. Marketing in its broad meaning includes the policy,
techniques and methods necessary for selling and distribution. Without marketing function, goods and
services cannot be sold.
Marketing department is only income generating department, all other departments generate
payment or cost, it does not mean all other departments are burden to firm, every generating of satisfied
customer etc.
AMCO PIPES marketed their products it include PVC PIPES,sales manager is the head of the department.
The brand name of “AMCO PIPES” reduce their marketing effort.AMCo pipes following direct and
indirect sale to customer.
Marketing is the total commercial and support activities of any enterprises to effect sales of
company and products or services.
While fixing the rate of yarn, the marketing manager considers the following factors.
Lorry Freight
Godown rent
Insurance
Brokerage
Bank charges
Basic excise duty
Additional excise duty
Page | 54
Objectives of marketing department
Increasing purchase
Creation of goodwill
Cost reduction
Price stability
Profit through customer satisfaction
Ensure growth
Providing wide chose of goods
Improving quality of life
Retaining customers
Achieving certain market share
Reaching a certain level of sale
Increasing sailing existing market
Market development
Immediate purchase
To influence the customer for buying the product
Make the efforts of whole sellers and sales personal more effective
To attract new customer
To meet competition
To popularize the product so as to stimulate the demand
Page | 55
DISTRIBUTION CHANNEL
COMPANY
AGENT
CUSTOMERS RETAILER
CUSTOMERS
AGENT
Agent plays important role in the sale. First of all the target is fixed by taking into account the
current trend and previous year performance. Thus this target is divided between the agent by studying
expected business in different areas.
Page | 56
PURCHASE DEPARTMENT
The purchase department occupies a vital and unique position in the organization of an industrial
concern, because purchase is one of the main functions in the success of modern manufacturing concern.
IMPORTANCE OF PURCHASING
Sales depend upon the purchase, under stiff competition, products will have to be sold at the
prevailing market price, and controlling cost will maximum the profit. Business profit depends upon
turnover of investment. The purchasing department get materials of good quality and delivery schedules
are to be maintained. The purchasing department comes in close contact with many other companies and
the general market in course of discharging its function.
The raw materials which are purchased by the company are polished yarn, cotton and fibre.
The purchase is purely based on demand and price condition authorised from head
office.
The company purchase their demanded raw materials only from the certain
agencies as directed by the head office
The company doesn‟t have any direct dealings and transactions with the suppliers
Page | 57
The company, at present purchase their demanded raw materials from RELAINCE
INDUSTRIES
RELAINCE INDUSTRIES at Madurai and Trichy acts as a real time agents for this
particular company
Being a large scale sector, the company follows the bulk purchase that helps the company to manufacture
maximum outputs without any fluctuations.
DISTRIBUTION CHANNEL
As mentioned, the agencies are the suppliers for the company whereas the company also
purchase their demanded raw materials from the other distributors and dealers who offer yarn and cotton
readily at lower price along with the good quality and credibility.
SUPPLIERS
As discussed, the company have no direct supplies. The company satisfies its purchase through the
concerned agents.
The company also tends to practice the CHAIN MANAGEMENT that indirectly denotes the
distribution channel from the suppliers to the company via agencies
Page | 58
PURCHASE
DISTRIBUTIO
FROM
SUPPLIERS N AMONG
SELECTIVE
AGENTS
AGENTS
QUALITY POLICY
We, at Lakshmi mills are committed to manufacture quality products to meet customer needs and
satisfaction. We shall enhance the customer satisfaction through the continual improvement by excelling in
our manufacturing activities through training and development of all employees with the continuous
implementation of ISO 9001 of monitory management system effectively.
Page | 59
HUMAN RESOURCE DEPARTMENT
MOTIVATION
AMCO pipes motivate staff through providing monitory and non-monitory benefits and give
annually best employee award each department.
Monitory and non-monitory benefits
Salary
Bonus
DA
SELECTION OF EMPLOYEES
Based on the applicants experience and age limit they are selected.
WORKING HOURS
I shift - 9.00 to 5.00
Per shift working members is 16+4 (Supervisors, Fitters, Mastry, and Electrician).
WAGE SYSTEM
Time wage
Page | 61
MAINTAINING OF RECORDS
Control of workers
Prepare wages and salary records
Maintain leave record
Maintain stationary records
Journal and ledger
OTHER FUNCTIONS
Health measures
Welfare measures
Safety measures
LIST OF HOLIDAYS
The company holidays includes the national and general holidays. They are listed below.
NATIONAL HOLIDAYS
Republic day
May day
Independence day
Gandhi jayanthi
GENERAL HOLIDAYS
Pongal holidays
Deepavali
Christmas
Ayuthapooja
RETIREMENT
The company gives retirements to the labourswho have completed 58 years of age.
Page | 62
CHAPTER- 4
Page | 63
DATA ANALYSIS AND INTERPRETATION
Male 6 20%
Female 24 80%
Total 30 100%
Male
Female
24
Analysis
Interpretation
Page | 64
2) Representing the pricing of products
High 0 0%
Reasonable 16 54%
Competitive 14 46%
Low 0 0%
Total 30 100%
00
High
14
Reasonable
Competitive
16
Low
Page | 65
Analysis
➢
54% of the respondents are of the opinion that the products are reasonable.
➢
46% of the respondents are of the opinion that the prices of the products are
competitive.
➢
None of the respondents feel that the prices of the products are either high or low.
Interpretation
➢
Majority of the respondents opine that the prices of the products are reasonable.
➢
The prices of the products are reasonable though they are competitive.
Quality 0 0%
Pricing 0 0%
Total 30 100%
Page | 66
0
0
Quality
Brand Image
Pricing
Promotional Activities
24
Analysis
➢
80% of the respondents are of the opinion that the competitor‟s strength is brand
image.
➢
20% of the respondents opine that promotional activities are the strength of the
competitors.
➢
None of the respondents feel that quality and pricing are the strength of the
competitors.
Interpretation
➢
Majority of the respondents opines that brand image is the strength of the
competitors.
Page | 67
4) Representing the quality of the products of VN Balaji Pvt. Ltd. with respect to
other competitors
Good 17 57%
Fair 0 0%
Poor 0 0%
Total 30 100%
00
13 Good
Very Good
Fair
17 Poor
Page | 68
Analysis
➢
Majority of the respondents i.e. 57% are of the opinion that the products are of good
Interpretation
➢
Majority of the respondents is of the opinion that the products are of good quality
5) Representing the merits of the products of VN Balaji Pvt. Ltd. that differentiates
it from others
Quality 7 24%
Finishing 3 10%
Total 30 100%
Page | 69
3
10
Reasonable Price
Quality
10 Customized Product
Finishing
Analysis
➢
33% of the respondents are of the opinion that reasonable pricing and a customized
product differentiates the products of VN Balaji Pvt. Ltd. from that of others.
➢
24% of the respondents are of the opinion that quality is the differentiating factor.
➢
10% of the respondents are of the opinion that finishing is the differentiating factor.
Interpretation
➢
Reasonable pricing and customized products differentiates the products of VN Balaji
Page | 70
6) Representing the promotion of the products of VN Balaji Pvt. Ltd.
Telemarketing 10 33%
Store 10 33%
Showrooms 3 10%
Total 30 100%
3
7
Paper Insertion
Telemarketing
10 Store
Showrooms
10
Page | 71
Analysis
•
24% of the respondents are of the opinion that paper insertions are used as
promotion of the product.
•
33% of the respondents opine that telemarketing is the means of promotion of the
products.
•
33% of the respondents feel that participating in exhibition has promoted the
product.
•
10% of the respondents are of the opinion that showrooms are used as promotion of
the product.
Interpretation
•
The company adopts a variety of promotional methods such as paper insertion,
telemarketing, display stalls, participating in exhibition, direct mail, presentations
and showrooms.
Yes 27 90%
No 3 10%
Total 30 100%
Page | 72
3
Yes
No
27
Analysis
•
90% of the respondents are of the opinion that the discount is given on repeat
purchase.
•
10% of the respondents are of the opinion that discounts are not given on repeat
purchase.
Interpretation
•
Majority of the respondents is of the opinion that discounts are given on repeat
purchase.
Page | 73
8) Representing the percentage of discounts given on repeat purchase
2-5% 20 66%
6-10% 5 17%
11-15% 0 0%
16-20% 0 0%
None 5 17%
Total 30 100%
0
0
2-5%
6-10%
5 11-15%
16-20%
None
20
Page | 74
Analysis
•
66% of the respondents are of the opinion that 2-5% discount is given on repeat
purchase.
•
17% of the respondents opine that 6-10% of discount is given on repeat purchase.
•
17% of the respondents are of the opinion that no discount is given on repeat
purchase.
Interpretation
➢
Majority of the respondents are of the opinion that 2-5% discount is given on
repeat purchase.
➢
The company does not adhere to any stringent norm while giving discount on
Retailers 15 50%
Dealers 5 17%
Total 30 100%
Page | 75
5
10
Direct Marketing
Retailers
Dealers
15
Analysis
•
100% of the respondents are of the opinion that the marketing of products are
through direct marketing.
Interpretation
•
The products are marketed through direct marketing and dealers and retailers are
not involved in the marketing process.
Page | 76
10) Representing the target consumers
Lower Class 0 0%
Total 30 100%
Upper Class
Middle Class
Lower Class
27
Analysis
•
10% the target customers are from upper class.
•
90% of the target customers are from middle class.
Interpretation
•
The target consumers are the upper class and the middle class.
Page | 77
CHAPTER – 5
Page | 78
SUMMARY OF FINDINGS AND CONCLISION
A Summary of Findings:
The finding can be grouped together into two broad categories such as;
Specific Findings:
•
This is pertaining to the objectives of the study.
General Findings:
•
This is with regard to the market dynamics and visits made by the researcher to companies
Specific Findings:
• The company adopts a variety of promotional methods such as paper insertion, telemarketing,
• companies like Essa tech services and Effisol solutions came into the picture but the fact reveals
that there is no dominant player in the market. So every player is vying with each other to capture
Page | 79
• The products are marketed through direct marketing (showroom) and dealers are not involved in
• The activities carried out by each and every department of the organization is systematic.
General Findings:
• Foreign companies can invest up to 100% in most of the manufacturing industries in India, including
Automation
• With the vast array of modular option available in market, the consumer isn‟t really strapped for choice.
Page | 80
Conclusion
“No man has the right to dictate what other men should perceive, create or produce, but all should
be encouraged to reveal themselves, their perceptions and emotions and builds confidence in their
creative spirit!”
This inspiring thought of Ansell Adams is well appreciated by new style marketing
organizations which understand that “boxes and lines” structures can‟t drive value in fast moving
environments. No doubt, VNBalaji Pvt. Ltd. is one of them because they believe in teamwork.
Today, the need of the Indian consumer evolves beyond “roti, kapada aur makaan”. The game in
the new-breed industry is all about “home Pipe etc.”. To capture opportunities continually, the
company must have a continual flow of ideas. Transforming a pipeline full of ideas into a value –
generating portfolio of products and services is hard. Herein, lays the importance of co-ordination.
Page | 81
CHAPTER – 6
Page | 82
RECOMMENDATIONS AND SUGGESTIONS
This chapter lists the various recommendations and suggestions with respect to the findings and
Recommendations:
1.It‟s overwhelming to find out that the organization works in a systematic manner. A
2.Quality clubbed with reasonable pricing and quick delivery made the product of the
company stand apart. The marketing campaign should focus on this aspect and
3.The strength of the company is its customized products. This very fact must be
4.As the products are reasonably priced, the ambit of the target consumers should be
Page | 83
• In order to have a rapid market access, the company can include dealers, if not retailers at the
moment.
• The company should focus the marketing strategies on Home automation Products which are
growing in the current situation and more on the Surveillance arena as it‟s demand is high in the
market rapidly.
• The company can introduce some reward schemes so that a person is benefited after the fulfillment
and over achievement of the target. This is predominantly done to motivate the sales force and
• Other than emphasis on design, developer and product quality, the company‟s unique strength also
lies in its capability as a fully – integrated 8-1 Module manufacturer. This fact should be
Page | 84
Suggestions:
6. Everyone is aware of the growth in wealth and change in lifestyle of Vizag. So the marketing
7. The company should explore all possible ways in order to aggressively sell its products. So, the
company can register itself in INDIAMART as it is India‟s biggest online B2B plan with largest
8. The construction industry is in boom. In order to tap the potential market, the Company can advertise in a
magazine named „Builders Grid‟. This will help in showcasing the products of the magazine. This can add
9. In today‟s crowed market place in order to increase the size of the pie, the Company can adopt
innovative promotional strategies. One of them can be suggested as „Dream House‟ road shows. It
will help in creating and reinforcing the Company‟s identity in the minds of the consumer.
10. In order to be extra ordinary, the Company has to walk the extra mile. A method named
„Experimental Marketing‟ can be adopted by the Company wherein the prospective consumers can
be invited to visit the showroom and touch and feel the products.
Page86
Page | 85
9. Since the competition is intense, so there should be some value addition so as to make the Company
stand apart in the market. One such way is to improvise the customer service.
10. Consumer is the king in the market. This fact should be deeply rooted in the minds of the
employees. The Company can adopt some ways to listen to the customer‟s feedback which should
be noted in writing so that it will help in continual improvement and make the company to be in the
right track always. Moreover, a sense of involvement will be felt by the customers whish can give
A copy of the questionnaire, some eye sizzlers showcasing the products of the company and paper
Page | 86
BIBLIOGRAPHY
BOOKS
3. WEBSITE :-
http:// vnbalajipipes.com
www.indiamart.com
www.google.com
Page | 87
QUESTIONNAIRE
Title of the Project - “Promotional Strategy Adopted as Prescribed & Ported by VNBalaji
Name :…………………………..
Age :…………………………….
Gender :…………………………
…………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………
……………………………………………………………………………………………………...………….
…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
…………………………………………………………………………………………………………
Page | 88
4) The quality of the products of VN Balaji Pvt. Ltd. With respect to other competitors
…………………………………………………………………………………………………………
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5) The merits of the products of VN Balaji Pvt. Ltd. that differentiates it from others
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8) The percentage of discounts given on repeat purchase
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Thank You…………………
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