BUISNESS PLAN FOR

CHEW NUTS

ASSINMENT NO: 2

SUBMITED BY: AZHAR KHAN

COURSE: MARKETING MANAGEMENT

COURSE INSTRUCTOR:SIR JAHANZEB KHAN

CLASS: BBA 2YEAR (WEEKEND PROGRAM)

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 BUSINESS PLAN
PRODUCT: CHEW NUTS

“Providing Pakistan’s best healthier and tastier alternative for snacks”

“NO IF’S OR BUTS OUR DEALS ARE NUTS”

PRODUCT OVERVIEW:

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 Introducing dry fruits range with a brand name as “CHEW NUTS” with the variety of new
flavors like Roasted Almond, Salted Almonds, Caramel Coated and Chocolate coated. We are
offering imported quality nuts in affordable prices. Company produces nuts that comply with
customer’s specification and are safe for human consumption. A company will ensure highest
level of food safety and hygiene. Our products will be sold through online store and mobile cart
also in which we offer fresh nuts to our customers. “CHEW NUTS” is a privately own company.
We did not employ any other individual as it is sole proprietorship. The investment is done by
personal capital

Global dry fruit market is expected to grow significantly in the coming years

• Due to increasing awareness of nutritional benefits of organic dried fruits people are getting more
conscious about healthy diets. So, they want to consume more nutrition’s

•As dry fruits are natural source of energy that’s why people prefer dry fruits over snacks.

• Dry fruits are rich source of fat and calories.

•Due to growing urbanization worldwide the purchasing power of the people is also increasing.

• Per capita income is also increasing.

• Growing number of working women is also increased; they consume snacks because they don’t have
enough time to cook meal.

Reasons why Dry fruit prices become higher day by day in Pakistan

• Due to Seasonal demand of dry fruits because most if the dry fruits are only available in winters

• Inflation is another factor which reduces buying tendencies

• Strict checking and custom duty

• Political conditions with Iran and Afghanistan

• Shortage of supply and high demand

• Local quality is very low and unhygienic

1. SEGMENTATION

GEOGRAPHICAL FACTOR

Within country (Urban areas)

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BEHAVIORAL FACTOR

People consume it as:

• A snack food
• As a breakfast
• Dessert
• As a protein

DEMOGRAPHICAL FACTORS

• Gender (Both)
• Income level (Middle to high)
• Age / lifecycle (3 Years till death)

2. TARGET MARKET
Target market for our “CHEW NUTS” business is typically families in urban areas of Pakistan with
moderate to high income who basically live “On-the-go” life style but are still concerned about
maintaining a healthy diet without having to necessarily compromise taste. The range of our target market
includes Children, Students, Working men/women’s, Athletes and old peoples. As snack has become a
way of life that increase growth of snack industry. People are moving to their healthier life style and want
good and healthy fats in their diets, Nuts are becoming popular. Studies have also shown that 50 percent
of adults consider flavored nuts as an ideal snack.

3. MARKET SIZE

We determine the potential market size of our company is the population of Karachi and Area. We
narrow down our market size by finding the porch areas in the city. Then we narrow down our target
market from income level

4. PRODUCTS

The “CHEW NUTS” carries a huge variety of nuts all flavored differently and uniquely to provide
something extra ordinary to our customers. The “CHEW NUTS” currently carries 36 types of
flavored nuts some of our most popular nuts are Coconut crunch and Roasted Almonds. All of these
nuts can be purchased in any quantity and are hand packaged to provide a personal touch. For

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customer satisfaction we provide other services as well such as customized package, customized gift
baskets at special events. These products can be purchased at our online store, Super Marts and whole
sale shops. We also take order through Calls.

PRODUCT RANGE

 Almonds
 Cashews
 Pistachios
 Dry figs
 Dates
 Walnuts
 Hazelnuts
 Dry apricots
 Peanuts
 Raisins
 Other seeds
 Coconut crunch

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PRODUCT VARIETY

PRICE PER KG PACK

 Dates 300 - 500/=

 Cashews 2200 -2500/=
 Pistachios 1400 -1600/=
 Dry figs 1200 - 1500/=
 Walnuts 800 - 1400/=
 Hazelnuts 800 - 1400/=
 Pine nuts 4000 - 5000/=
 Dry apricots 500 -1000/=

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 Peanuts 250 - 500 /=
 Raisins 500 - 800/=
 Other seeds 250 – onwards

5. PLACEMENT AND POROMOTION

• Visibility (Awareness 1st Hit)

Initially we will run best strategy for promotion is shelving strategies and product awareness. Our
products will be available at these stores

1. Imtiaz, Chase up and Bin Hashim

2. Hyper star and Metro

3. Wholesale shops

We can also run promotional campaigns through social media advertising.

6. SWOT ANALYSIS

STRENGTH

 Low Startup cost

 Low maintenance

WEAKNESS

 Season Demand

 Lack of public awareness

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OPPORTUNITIES

 Joint ventures

 Possible expansion

 Online orders all over the Pakistan

THREATS

 Competition during season

 Competitor adopting our Ideas

 Indirect Competitions such as local markets