Professional Documents
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Reporte Impacto Arbusta 2019
Reporte Impacto Arbusta 2019
About us
*Arbusta Office in Medellín
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We are a company that provides software, data Our team is our most powerful and distin-
and interactions quality assurance services to big guishing asset to understand and meet the
and medium-sized companies and governments needs of our clients.
in their digital transformation processes. We
create first jobs that are a turning point in the We believe that employment enables us
professional future of high potential youth who to discover and develop our skills, find our
are currently overlooked by the labor market. own power and expand our freedom and
autonomy.
We are 303 people in Buenos Aires, Medellín,
Montevideo and Rosario. Our team consists
of 95% young millennials and centennials that
come from fragile socio-economic backgrounds.
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Services
We focus our main commercial efforts in
finding clients that are undergoing some
digital transformation phase and that are
Data Applications
concerned with the quality of their software services QA Services
products, their data and their interactions
between users and clients. / Data Management / QA Strategy
/ Data Quality Assurance / QA Audit
Where can we add technological value / Data Analytics & visualization / QA Design & Execution
through that digital transformation path? / QA Automation
/ Data potential
Machine Digital
/ Digital experiences and interactions
learning interaction
/ Processes automatization and artificial training services
intelligence
/ Applications quality and speed
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Our clients
We improve the efficiency of these companies:
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Why do
we do it?
*Arbusta Office in Buenos Aires
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Millennial digital potential
Millennials are a generation born within technology. Surfing the Internet, creating and editing digital
IT industry Job
content, making multimedia presentations or using hyperlinks is part of their daily life, they don´t need
to learn any of these. These skills give millennials a competitive advantage over any other aggroup
to learn easily and follow the constant changes in the technological industry. Our main asset in Arbusta is our millennial
talent, gifted with inherent digital skills, and an
Lack of real opportunities for young talents outstanding enthusiasm and commitment to take
an opportunity the the market does not offer.
In Latin America, there are 20 M1 oung people out of the education system that do not have a Arbusta goes beyond a job opportunity.
formal job. Their future is one of the big global problems. Resources and strategies are focused on
providing training, but not on the core point: lack of job opportunities. There is a prejudice in the It is a turning point, a way towards the possibility
corporate sector –totally erroneous and unfounded- as to the huge potential and commitment of of developing their career in the digital economy.
young people who live in low-income neighborhoods to take job opportunities. Thanks to flexibility, the push and the constant
challenge of its team, Arbusta consolidates and
Demanda IT insatisfecha innovates in the services to its clients.
Today, the IT industry does not have enough human resources. In 2018, there was an unsatisfied
demand of 296,000 in Latin America (according to IDC)2 +30,000 jobs in the IT industry in Argentina [1] Data from the World Bank report “Millennials in Latin America and the Caribbe-
and +60,000 in Colombia and 1000 in Uruguay3. an: work or study?”
[2] Data from the IDC report
[3] Data from the CESSI (Software Industry Department in and for Argentina) report
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Millennials and future We roundly demonstrate that, if the opportunity to work and grow
professionally is real, not only are millennials’ enormous potential,
of employment talent and high motivation put into play, but they also grow, expand
and challenge themselves, far from the stereotype that stigmatizes
them. As an Arbusta Youth explains, “For the poor and the deprived,
Much is said on the job of the future and the skills it will require. Some
work means a new hope, a new dream to be dreamt, it means wanting
experts say we will work less and that our jobs will be performed by
to be part of the world again so that they are not left out of it… again. It
robots, at least in all jobs that can be automated. It is also estimated
demonstrates that we can be equal to or better than those people that
that creative intelligence, social intelligence and common sense will
judge without knowing how difficult it was to get there.”
take much time to be automated. In this sense, Arbusta, through
daily work, encourages development of these competencies. Also,
Since these youths are used to dealing with complex situations that
we innovate in providing leading services that the digital economy
involve contributing to household income and facing situations of
needs to continue creating together jobs and future talents.
high vulnerability, they are full of strengths and skills that result in
better abilities to take decisions, a greater commitment to perform
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Women in technology Turning point
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How do
we do it?
*Arbusta Office in Buenos Aires
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Arbusta’s
path
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Arbusta’s Youth Our recruiting model is based on discovering the
competencies, attitude and potential in people, in-
/ Digital natives stead of conducting an analysis based on checking
Age: Between 18 and 28.
/ Committed studies and experience.
Background: Fragile socio-economic back-
/ Eager and motivated to learn
grounds. We reach young potential candidates through dig-
Gender: Priority for women and mothers. / Innovative
ital channels, presence in specific popular neigh-
Minimum qualifications: Completed primary / Loyal
borhoods, partnerships with other organizations or
school. / Have digital talent team references.
Maximum qualifications: First years in a / Cheerful
The recruiting process consists of group and indi-
public university. / Capable of making decisions
vidual interviews and a basic virtual training on spe-
Work experience: Neither work experience / Have a wide range of interests and
cific IT topics.
nor knowledge of the IT industry needed. hobbies
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Talent management The possibility look Learning-by-doing:
methodology Work cells
We believe in the power of the look to unleash potential. The
We promote active learning based on the work of providing
possibility look values and puts trust in the other’s potential,
real services. Organizing operations in work cells per client
even when they have not discovered it yet.
enables a safe and secure environment so that each youth
constructs knowledge by observing more experienced role
That look is focused on Arbusta’s youths, in their commitment,
models in a specific area, performing tasks together with
background and capacities as digital natives.
others.
In time, they take confidence leaps that consolidate their
growth and challenge them to keep improving according to
Those who are starting (trainees) begin with shadowing
their own pace of growth.
tasks, following and learning from those who know more
(analysts); this allows sharing experience within the same
The appreciative look combines trust with each person’s
group and develops confidence inside the cell. Likewise, the
potential, boosting their possibilities to the maximum.
technical role models lead and guide the team analysts.
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Talent management Arbustas’s Youths acquire most part of their technical
knowledge and interpersonal skills from their own doing.
tools, and from the specific technical requirements of the
different projects.
The cell is a key space for the integration of specific technical
knowledge towards a common goal. This methodology The training plan is made up of technical trainings, partici-
encourages teamwork, levels persons with different skills pation in events, hackathons, emotional intelligence work-
methodology
and fosters the acknowledgement of diverse knowledge. shops, creative meetings, spaces to strengthen communi-
cational and teamwork skills, conversations and language
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Talent management Development of Performance based
methodology emotional intelligence on competencies
In Arbusta we measure the development of every youth
The development of emotional intelligence significantly im- through the competencies for future work, such as: auton-
proves the performance at work and generates outstanding omy, initiative and communication.
leaderships. There are studies that show that emotional
competencies are twice as important for excellence as pure This is how Arbusta’s Youths see their performance based
intellect and experience. on competencies:
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Talent management From the moment they started working for Arbusta, the
interviewed youths saw improvements of the following
Autonomy
competencies.
76.76% feel more trained to perform tasks from beginning
to end on their own, after learning how to do it.
Learning, continuous
methodology
81.75% say they seize the opportunities to learn from 72.20% say they are more capable of putting themselves
their own experience or from the experience of others. in the other’s shoes, respecting the differences and
incipio a fin. opinions of others.
75.10% can easily adapt to new scenarios or project 70.12% cooperate and share information with their
changes. peers, supervisors and clients to help doing a better work.
70.12% look for tools, means or reasons to be up to 65.15% of the youths believe they have managed to
date in matters related to their duties. create positive bonds with people that, beforehand, they
thought were different from them.
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Talent management Orientation and client service From this result, competencies were included
as a key part of Arbusta’s performance analysis,
62,66% can put themselves in the place of the client and
which is conducted every six months.
understand what they need and how they need it.
methodology
66,39% of the youths believe that they listen and try hard
to recognize and understand the point of view and needs
of the client.
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Focus on Innovation as part
conversations of our doing
Organizational
We keep fluent conversations with every Arbusta member. We innovate to meet our clients’ needs, which change as the
These are informal spaces, in small groups, that offer a safe business grows. We look our operational, training, selection
environment for conversation. The purpose is that every processes to understand if they are still effective and efficient.
culture
person expresses, in their own words, the challenges they We listen to the context in which we move. We detect the
face and the tools they need. changes in our business, which allow us to always be thinking
two years in advance the services that we will develop.
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We implemented internal hackathons and created Arbusta
Lab as spaces for co-creation because we are convinced that
innovation is the right path.
Organizational
The network
power
culture
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Why do
we do it?
*Arbusta Office in Rosario
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We measured the positive changes that had an impact on “Even though I only work part-time, it’s nice to stand in my
the quality of life of the youths that started working in own feet and to treat myself whenever I can. ”
Arbusta with a survey.
25- year-old Arbusta’s Youth.
Quality of life
87% of Arbusta’s youths claim that being in this company
gives them the drive to commit themselves with other Family income 56,83%
projects, more personal, such as starting therapy, moving
out, developing a project, dealing with something that “ Even though I’ve always worked (not formally), I used the
bothers them or starting a hobby they had long wanting salary to pay for my studies and some treats. Now I can help
to try. in the house. ”
27-year-old Arbusta’s Youth.
90% says that since they are working in Arbusta they feel
there have been changes or improvements at different “ Ahora que estoy trabajando y recibiendo dinero me he
levels of their lives. permitido ayudar a mi madre que es cabeza de hogar con
los gastos del hogar y me ha permitido hacerme cargo de mis
Autonomy 59,83% propios gastos. ”
“ Having my own income gave me the opportunity of relying Joven Arbusta, 24 años.
on myself and paying for the course I’m taking.”
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Health 36,75% “ Thanks to my salary, I could finally fix my room, in which I
was unable to stay due to damp problems”
“ Having health insurance allowed me to give my daughter
better pediatric care” 18-year-old Arbusta’s Youth.
Quality of life
24-year-old Arbusta’s Youth. “ Thanks to this job’s income, I could finally move out with
my son and wife to an apartment for ourselves.”
“ Before working here, I couldn’t afford a dentist for the costs.”
24-year-old Arbusta’s Youth.
26-year-old Arbusta’s Youth.
Education 7,26%
“ My mood has improved significantly, I feel much better and
I really like meeting and socializing with people at work” Being “ Working just for four hours a day gives me time to continue
happy means health. ” with my studies.”
Housing 13,68% “ Working means standing in my own feet and buying my own
things, such as clothes, food. It allows me to go to university
“ I bought materials to build my dad’s house.” and pay for public transport. ”
21-year-old Arbusta’s youth 27-year-old Arbusta’s Youth.
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Self-esteem 7,26%
and organization
“ Since I lead work groups, I feel more confident about myself,
Quality of life
both at a labor and a personal level, and, in that sense, I
see a significant personal growth in me. I aspire to continue
growing in broad senses. ”
26-year-old Arbusta’s Youth.
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dreams of Arbusta’s
Having a job, boosting self-confidence, generating new 64% see themselves studying: completing high-school
income for themselves and their families, organizing or starting their tertiary or university studies.
their schedules and planning are the elements that
make up the opportunity of projecting and dreaming a “I dream of becoming a lawyer and I firmly believe that this
What are the
future for every human being. job will help me support my studies. Arbusta trains me with tech-
niques and knowledge that I can apply at every labor field. ”
In Arbusta that is clearly evidenced. We asked Arbusta’s
Youths how they saw themselves in five years, and these “I’d love to continue growing in Arbusta, in the field of people
Youths?
were the answers they gave us. development, follow up and motivation, technical and emo-
tional. I see myself taking a human resources or business ad-
63% see themselves working in the technology field, ministration program. ”
either in Arbusta or in another technology company, or
developing startups related to programming.
“I see myself having completed my business administration
tertiary studies, working in a job related to it, acquiring knowl-
“One of my goals is to solve society’s needs by applying edge and expertise, studying at the same time for the bachelor’s
technology to develop solutions. ” degree and trying to start working on my own, little by little. ”
“I’d like to build 21st century offices, which inspire and give the 34% give great value to the construction of social cap-
best to people working at technology companies by being happy at ital for growing. They want to consolidate current friend-
work. ” ships or bonds and imagine themselves meeting new
people and expanding their network. They also think of
travelling and nourishing from new cultures.
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dreams of Arbusta’s
“ I imagine myself completing my course of studies, living on “I’d like to have my own hose to improve the way I live, for me
my own, already working with more consolidated knowledge and my son. And obviously, complete my course of studies
and travelling around Argentina, with plans of expanding and give him the best. ”
myself to the world. ”
What are the
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92 youths made their first work experience in Arbusta, 82,4% affirm that their personal confidence grew since
they learned, gave, challenged themselves (at a personal they started in Arbusta.
a professional level) and, today, decided to take a next
step. “The trust they put in me helped me feel I could do anything
I set myself to do.”
Next steps
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Acevedo, Sebastián Apanqui, Miguel Beltrán Arango, Laura
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Carmona Correa, Bryan Estiven De La Vega, Sebastián Omar Fernández Franco, Zulma
Cejas, Abel Angel Del Canto, Cristian Daniel Fernández Razzetto, Nicolás
Cifuentes, Emanuel Mauricio Di Vincenzo, Bruno Ezequiel Fernandez, Rosario del Milagro
Condori Lucana, Alex Jonathan Dragobetzky, Damian Alberto Flores Vargas, Angeles Justina
Condori Lucana, Axel Ivan Durán Benitez, Gabriel Nery Flores Vargas, José Guadalupe
Cysink Vallcaneras, Sofía Natalia Febre, Ariana Micaela García Huanco, Sofía Belén
Davinson Egoavil, Frank Bari Felipez Cruz, Melanie Garcia Mendez, Diana Vanessa
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García, Nadia Belén Gutíerrez Ríos, Jhonny Brayan López Quincia, Valentina
Gaspar Rodriguez, Edith Ivone Henao López, Juan Felipe López Recalde, María José
Gimenez, Tamara Natali Yanieri Viñas, Ignacio Mercedes Puñales, Mahicol Alexis
Gómez Janko, Liced Nilda Jacobo Alcantara, Andrea Melissa Mamani Tarqui, Brian
Gonzalez Jimenez, Scarlin Nicol Juarez, Alejo Márquez López, Brian Hernán
Guisbert Condori, Cristian Mauro Loaiza Correa, Cristian Alexander Meana, Florencia Maria
Gutierrez Pineda, Jhoan Sebastián Londoño Restrepo, María Inés Medina, Alejandro
Gutierrez Ríos, Christian Israel Lopez Arpa, Adhemar Manuel Medina, Enrique Raul
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Medina, Jennifer Daiana Ochoa Ortiz, Juan Pablo Pucheta, Ezequiel Martin
Penén Arigón, Melany Orellana Martinez, Samantha Aymará Quispe Vilte, Nadine Karen
Mendez Macedo, Karen Yaseli Orellana Solares, Wallpa Quispe, Ezequiel Martin
Montufar Contreras, Merly Ana Paula Oviedo, Daina Rendón Lopera, Jeliany
Moretti, Florencia Palomino Gayoso, Romina Micaela Robles, Diana Sofia Alejandra
Morinigo Vallejos, Micaela Pantoja, Carlos Isaias Nicolás Rodriguez, Gustavo Edwin
Nuñez, Jesus Alejandro Perugorría, Matías Emanuel Roncal Cochachi, Milagros Lisbeth
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Ruiz, Ana Paula Silvestri, Thomas Veizaga Arce, Noelia
Salazar, Mauricio Ariel Tarqui Benito, Rolando Villalva Contreras, Jhorman Axel
Our team
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