Alison Graver

https://aligraver.weebly.com/ (614) 499-4706 ali.graver5@gmail.com

Education
The Ohio State University Chicago, Illinois
Bachelor of Arts in Strategic Communications May 2019
Minors in Psychology and Professional Writing Cumulative GPA: 3.97
_______________________________________________________________________________________________
Experience
Uproar PR Chicago, Illinois
Senior Social Media Specialist June 2019 – Present
• Leads social media strategy which includes creating content, monitoring engagement, tracking metrics, and providing social
media recommendations to clients, resulting in 57% Facebook, 75% LinkedIn, and 1.74% Instagram page growth in a quarter
• Executes influencer campaigns by conducting outreach, negotiating contracts, monitoring coverage, and building relationships
for clients, securing partnerships with 43 influencers, resulting in 314 posts reaching more than one and a half million potential
customers and garnering more than 147,953 engagements in twelve months
• Ideates in-person influencer activations providing hands-on experiences, one event resulting in 25 posts, reaching more than
33,000 potential customers and garnering more than 1,000 engagements
• Activates influencer affiliate programs to drive business leads, resulting in 10 conversions of a $500 product in three months
• Leverages paid and organic digital strategies across LinkedIn, Facebook, Instagram and Googles to garner quality new business
leads for clients
• Supports clients’ trade show attendance, such as the Consumer Electronics Show, by developing social media content highlight
attendance, products and events, and consistently monitoring community engagement to drive traffic to client booths
• Writes agency blog posts to highlight digital services and campaigns while support SEO efforts driving new business leads
• Manages social media listening to identify opportunities for clients to join community conversations, capitalize on industry
trends and mitigate crisis situations

Ohio Travel Association Columbus, Ohio

Communications Intern August 2018 – December 2018
• Created content for Facebook, Twitter and Instagram, increasing Instagram followers by 69% and likes by 96%, Facebook
followers by 5% and likes by 5%, and Twitter followers by 2% and likes by 7%
• Wrote stories for weekly newsletter sent to 220 member organizations highlighting topics relevant to Ohio’s $43 billion travel
industry, top article receiving 168 click-throughs
• Utilized graphic design tools to construct digital marketing materials that enhance social media campaigns and strategy

The Herald Group Washington, D.C.

Public Affairs/Public Policy Communications Intern June 2018 – August 2018
• Composed collateral materials for clients such as fact sheets, research documents, opinion editorials, and social content to
uphold and strengthen their internal and external communication efforts
• Wrote a blog post for company website to ensure social platforms are active and engaging for their audience
• Outlined an in-depth plan for a multi-day event tour around the country to promote client’s grassroots objectives

The Ohio State University Wexner Medical Center Columbus, Ohio

Marketing and Strategic Communications Intern September 2017 – May 2018
• Supported communication and marketing needs of a 15-member multi-functional, deadline-oriented team
• Compiled, edited and sent quarterly Marketing Accomplishment Reports via Constant Contact to the top 200 leaders of the
medical center to showcase successful projects the department has executed
• Wrote articles for the medical center intranet to maintain community, awareness and transparency within the medical center;
highest engagement article received more than 1100 views
• Proofread and fact-checked brochures, mailers, newsletters, webpages, etc. to ensure preciseness and SEO of materials produced
• Created PowerPoints to showcase key findings of marketing research tactics to help create marketing strategies for service lines
_______________________________________________________________________________________________
Skills
Sprout Social, Adobe Creative Cloud, Microsoft Office Suite, SEO Certified, Google Advertising, Social Media Advertising,
Digital Community Management, Social Media Listening, Influencer Management, Event Planning