Loudi

xSt
ereo 2008

Cat
egor
y St
rat
egy

Tar
getMar
ket Upscalehousehol
dswit
hincomesbet
ween$65,000and
$500,000withanemphasi
sonf emal
edeci
sionmakers
betweentheagesof30and55

Posi
ti
oni
ngSt
atement Thebestl
ooki
ngandsoundi
ngmodul
arst
ereosy
stem

Of
fer
ingt
ocust
omer
s Add one l
ower
-pr
iced modeland t
wo hi
gherpr
iced
models

Pr
iceSt
rat
egy Pri
ce10% abov
e ourcl
osestcompet
it
or(
be speci
fi
c
her
e)

Di
str
ibut
ion Int
ernetgi
ftstor
esi.e.r
edenvel
ope,Br
ookst
one,hi
gh
endcatal
ogsi.
e.Shar
perI
mage

Sal
esSt
rat
egy Expand by10% fort
his pr
oductl
i
ne,hi
re a nat
ional
accountmanager

Ser
viceSt
rat
egy Av
ail
abl
ethr
oughal
lmaj
orboxchai
ns

Pr
omot
ionSt
rat
egy Devel
op a new campaign that focuses on the
posi
ti
oni
ng,
emphasi
zehi
gherpr
iceanddesignerl
ook

Mar
ket
ingResear
ch Conduct cust
omer audi
t and i
dent
if
y new mar
ket
oppor
tuni
ti
es

Anyothercomponentofy
our
marketi
ngplan